Abstract
Mintel' s Financial Intelligence series is currently divided into two sectors:
Product Series
The Product Series consists of four highly specialised sectors: (Money Transmission / Insurance / Life & Pensions / Investments & Savings)
These complementary sectors combine to give you ultimate flexibility, whether you want an industry-focused base of information, or a complete picture covering a wide range of consumer-based markets. Within each sector, every report provides a thorough analysis of the market, looking at:
- Market characteristics: profile of the consumer / penetration / trends / major suppliers / product profile/s / potential markets / European data
- Environmental analysis: social / legal / economic / political / technological
- Original consumer research (UK): a mix of demographic data and attitudinal statements
Marketing Concept Series
The Marketing Concept series focuses on 4 key areas of the financial services industry each year. Designed to provide an in-depth analysis upon which to base future strategic decisions, these reports are published quarterly and cover:
- Concept characteristics: review of major principles of concept / trends / overseas data/case study / review of major suppliers activities/ strategies/tactics
- Environmental analysis: social / legal / economic / political / technological
- Original consumer research: segmentation study
No other financial research company can provide you with this much coverage. With constant industry monitoring, you can be assured that each Financial Intelligence report is not only topical and up-to-date, but also allows Mintel to present you with analyses of any new and emerging sectors
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