Abstract
This report provides stakeholders in the distilled spirits industry-marketers, manufacturers, distributors and retailers-with analysis and insights to help make informed decisions in positioning marketing messages, and launching new products and retail strategies. Such insights include:
- Understanding the influence of U.S. population shifts on the distilled spirits industry
- The increasing influence of premium spirits in the industry
- Why white spirits are becoming more popular than dark spirits
- How flavored spirits are driving cocktail culture
- Why imported spirit sales are growing faster than domestic spirits
- How on-premise consumption is driving sales growth
Using proprietary consumer research, statistical analysis, and other information tools such as Mintel Global New Products Database, Mintel provides actionable insights for this market on the issues listed above, and on many other industry matters.
The distilled spirits market is analyzed by the following segments:
- White Spirits
- Vodka
- Rum
- Gin
- Tequila
- Dark Spirits
- Whiskey (Irish/American), Whisky (Scottish/Canadian)
- Cordials and Liqueurs
- Brandy and Cognac
- Prepared Cocktails-spirit-based RTD cocktails such as margaritas or flavored alcoholic beverages (FABs)
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