Abstract
As a companion piece to the Mintel report Oral Care: The Market-U.S., April 2007, this report offers insight into demographics and attitudes that remain unaddressed by oral care manufacturers, and could push sales. In doing so, the following subjects are covered:
- How dental visits affect attitudes and the potential role of dental professionals in the promotional process
- Who is most likely to be swayed by cosmetic claims, and when these are more likely to drive growth than health claims
- How women function within the oral care market, including their impact on sales of products for men, children, and teens, as well products created specifically for women
- Difference in attitudes between racial demographics, and how population shifts will affect the market
- Impact of aging Baby Boomers on sales in upcoming years
- How focusing on children and teens can strengthen sales
For the purposes of this report, oral care consists of all products used for caring for the mouth, including:
- Toothpaste
- Toothbrushes (both manual and powered)
- Floss, flossers, and waterpiks
- Mouthwash and portable sprays
- Whitening kits
- Dental tools, such as brushpicks, night guards, and brush-ups
- Oral pain reliever
- Denture cleaner and adhesives
Gums and mints that are meant for breath freshening or whitening are excluded from this report. These items are addressed in Mintel' s report, Gum, Mints and Breath Fresheners-U.S., April 2007.
This report contains US IRI InfoScan data.
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