Abstract
Regime use of shampoo and conditioner, strong in the UK, is not yet the French way. Conditioners are viewed as specialised ' treatments' , commonly to be left on the hair prior to shampooing. French women are not generally in the habit of routinely conditioning after washing. Whilst encouraging regime use would appear a clear route to increasing weight of usage, treatment conditioners are currently the only growth segment in the market and this growth is unlikely to be jeopardised by manufacturers over-anxious to increase volume sales.
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