Shampoos and Conditioners - Spain - June 2007

Table of Contents

• Issues in the MarketDefinition
• Consumer research
• Abbreviations
• Market in Brief
• Opportunities to expand the consumer base
• Further but slower market growth expected
• Strong growth in conditioners
• Shampoos and conditioners for specific hair types dominate new product development
• Procter & Gamble leads the market
• Internal Market Environment
• Key points
• Good potential for shampoos for coloured/highlighted hair
  • Figure 1: Permed or coloured hair, by women, by age, 2006
• Greasy hair more prevalent in Spain than elsewhere
  • Figure 2: Trends in hair type, by women, 2004-06
  • Figure 3: Women' s hair type, by country, 2006
• Shampoos to enhance dark hair have best prospects
  • Figure 4: Natural hair colour, by women, 2006
  • Figure 5: Women' s natural hair colour, by country, 2006
• Importance of men to shampoos and conditioners
  • Figure 6: Trends in hair type, by men, 2004-06
• Fashion influences trends in shampoos and conditioners
• Women purchasing toiletry products for men
  • Figure 7: Do you ever buy any of these products for men these days?, by women, 2004-06
• Sports participation
  • Figure 8: Attitudes to sport and exercise, by gender, 2006
• Broader Market Environment
• Key points
• Impact of population changes
  • Figure 9: Trends in Spanish population, by age, 2001-11
• Consumer expenditure boosted by rising disposable income
  • Figure 10: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2001-11
• Importance of female workers
  • Figure 11: Trends in Spanish employment, by gender, 2001-05
• Changes in household size impact on sales
  • Figure 12: Trends in number of Spanish households, by size, 2001-04
  • Figure 13: Average number of Spanish households, by demographic characteristics, 2001-04
• REACH
• Who' s Innovating?
• Key points
  • Figure 14: Number of new product introductions in shampoos and conditioners, 2002-06
  • Figure 15: New product development in shampoos and conditioners in major markets, 12 months to April 2007
  • Figure 16: New product development in shampoos and conditioners in Spain, by main product claim, 12 months to April 2007
  • Figure 17: New product developemnt in shampoos and conditioners in Spain, by most prominent manufacturers, 12 months to April 2007
• Innovation trends
• Market Size and Forecast
• Key points
• Spain has the fastest growing shampoo and conditioners market
  • Figure 18: Spanish retail value sales of shampoos and conditioners, at current and constant prices, 2002-11
  • Figure 19: Per cent growth/decline in value sales of shampoos and conditioners, by country, 2002-07
• Spend per capita is growing in both sectors
  • Figure 20: Average spend per adult on shampoos and conditioners in Spain (€), 2002-07
• Further growth anticipated
  • Figure 21: Average spend on shampoos and conditioners per adult (15+), by country, 2002-07
• Mintel' s forecast
• Factors incorporated in the forecast
• Segment Performance
• Key points
• Faster growth in conditioners than shampoos
  • Figure 22: Spanish retail value sales of shampoos and conditioners, by type, 2002-07
• Shampoos
  • Figure 23: Spanish retail value sales of shampoos, at current and constant prices, 2002-11
  • Figure 24: Spanish retail value sales of shampoos, by type, 2005-07
• Conditioners
  • Figure 25: Spanish retail value sales of conditioners, at current and constant prices, 2002-11
  • Figure 26: Spanish retail value sales of conditioners, by type, 2006 and 2007
• Market Share
• Key points
• Procter & Gamble in the lead
  • Figure 27: Manufacturers' retail value shares of shampoos and conditioners, 2005-07
• Pantene Pro V in top spot overall
  • Figure 28: Brands' retail value shares of shampoos and conditioners, 2005-07
• Pantene and Head & Shoulders are the best-selling shampoos
  • Figure 29: Brands' retail value shares of shampoos, 2005-07
• Same brands lead for conditioners as for shampoos
  • Figure 30: Brands' retail value shares of conditioners, 2005-07
• Companies and Products
• Procter & Gamble
• L' Oréal
• Unilever
• Colomer Group
• Channels to Market
• Key points
  • Figure 31: Spanish retail value sales of shampoos and conditioners, by outlet type, 2005-07
• Shampoos
  • Figure 32: Spanish retail value sales of shampoos, by outlet type, 2005-07
• Conditioners
  • Figure 33: Spanish retail value sales of conditioners, by outlet type, 2005-07
• Retail background
• The Consumer -- Pan-European Overview
• Key points
• Penetration and frequency among women
  • Figure 34: Penetration and frequency of using haircare products, by women, by country, 2006
• Penetration and frequency among men
  • Figure 35: Penetration and frequency of using haircare products, by men, by country, 2006
• The Consumer -- Trends in Usage
• Key points
• Trends in usage among Spanish women
  • Figure 36: Trends in penetration of haircare products, by women, by type, 2004-06
• Trends in usage among Spanish men
  • Figure 37: Trends in penetration of haircare products, by men, by type, 2004-06
• The Consumer -- Who Uses?
• Key points
• Usage among Spanish women
• Usage among Spanish men
• The Consumer -- Detailed Demographics
  • Figure 38: Penetration and frequency of using shampoo, by women, by demographic sub-group, 2006
  • Figure 39: Penetration and frequency of using conditioner, by women, by demographic sub-group, 2006
  • Figure 40: Penetration and frequency of using shampoo, by men, by demographic sub-group, 2006
  • Figure 41: Penetration and frequency of using conditioner, by men, by demographic sub-group, 2006
• Lifestyle Statements
• Key points
• Female attitudes towards personal appearance, brands and quality
  • Figure 42: Trend in attitudes towards cosmetics and toiletries, by women, 2004-06
  • Figure 43: Attitudes towards cosmetics and toiletries, by haircare users, by women, 2006
• Male attitudes towards personal appearance, brands and quality
  • Figure 44: Trend in attitudes towards cosmetics and toiletries, by men, 2004-06
  • Figure 45: Attitudes towards cosmetics and toiletries, by haircare users, by men, 2006