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Table of Contents
- Issues in the Market
- Report themes
- - Womenswear Retailing -- UK, Retail Intelligence, July 2006
- - Lingerie -- UK, Market Intelligence, September 2007
- Market in Brief
- Market returns to growth
- It' s a fashion thing
- Tights dominate sales
- Own-labels take greatest share
- Adspend is minimal
- Consumer feedback is positive...
- ...but actions speak louder than words
- Cautious optimism for the future
- Internal Market Environment
- Key points
- Fashion sets the agenda
- Footwear fashion
- Focus on shape
- Support for all
- Image is important
- Figure 1: Trends in women' s attitudes towards personal appearance,
2002-06
- Technical developments add value
- Greater range broadens appeal
- Teen and pre-teen market offers potential
- Figure 2: Total amount of money received in a week, girls aged 7-14,
2002-06
- Retailers have influenced change
- Broader Market Environment
- Key points
- Hotting up, tights down
- School rules
- Demographics have favoured fashion
- Figure 3: Age structure of the UK female population, 2002-12
- Working women have image to maintain
- Figure 4: Working population of women, 2002-12
- Trading up
- Figure 5: Changes in socio-economic status, by gender, 2001-06
- Competitive Context
- Key points
- Self-tanning products stake a claim
- Figure 6: Retail sales of self-tanning products and tanning
moisturisers, 2001-06
- Spray-on stockings remain niche product
- Shapewear -- help or hindrance?
- Leggings compete with footless tights
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Slipping down...
- Figure 7: UK retail sales of hosiery and womenswear, by value, 2002-06
- ...but is currently enjoying a renaissance
- Figure 8: UK retail sales of hosiery, by volume and value, 2002-07
- Greater price segmentation
- Growth of teen and pre-teen market
- The future
- Forecast
- Figure 9: Market history and forecast of the hosiery market, by value
and volume, 2002-12
- Figure 10: Indexed growth of hosiery, by value and volume, 2002-12
- Factors incorporated in the forecast
- Segment Performance
- Key points
- Tights dominate
- Figure 11: UK retail sales of hosiery, by type, by volume, 2002-06
- Figure 12: UK retail sales of hosiery, by type, by value, 2002-06
- Tights go into recovery
- Figure 13: UK retail sales of tights, by volume and value, 2002-07
- Footless tights lead the way
- Fashion tights perform well
- Opaques benefit from shorter skirts
- Supporting appeal
- Knee-highs being pulled up
- Figure 14: UK retail sales of knee-highs*, by volume and value, 2002-07
- Hold-ups are holding up
- Figure 15: UK retail sales of hold-ups, by volume and value, 2002-07
- Stockings lose their grip
- Figure 16: UK retail sales of stockings, by volume and value, 2002-07
- Sheers loss to patterns and opaques
- Figure 17: UK retail sales of hosiery, by product finish/features, by
volume, 2002-06
- Figure 18: UK retail sales of hosiery, by product finish/features, by
value, 2002-06
- Segmentation by denier
- Figure 19: UK estimated retail sales of hosiery, by denier, 2006
- Average prices have continued to fall
- Figure 20: Average price of hosiery, by sector, 2002-06
- Segmentation by pack size
- Figure 21: UK retail sales of hosiery, by pack size, by value, 2002-06
- Market Share
- Own-labels extends their share...
- Figure 22: UK retail value sales of hosiery, by selected brands and
own-label, 2002-06
- ...but branded lines set to fight back
- Companies and Products
- Key points
- Courtaulds
- Pretty Polly
- Aristoc
- Elbeo
- Madison
- Melas Group
- Charnos Hosiery
- Jonathan Aston
- Levante
- Wolford
- Other companies and brands
- Cette
- Elle
- Falke
- Penti
- Quantum Clothing Group
- Brand Promotion
- Key points
- Main media play limited role
- Courtaulds leads the way
- Cross-branding
- Could hosiery take a leaf out of the lingerie book?
- Targeting a captive audience
- Channels to Market
- Key points
- Grocery multiples take greatest share
- Figure 23: UK retail sales of hosiery, by outlet type, by value, 2002-06
- Variety stores dominated by M&S
- Discounters contribute to growth of own-label
- Clothing multiples fight back
- Topshop attracts younger consumers
- Department stores offer integrated approach
- Out of sight, out of mind?
- Could hosiery brands benefit from a move into retail?
- Or has Sock Shop had its day?
- Online sales grow
- Stockingshq.com
- Tightsplease.co.uk
- The Consumer -- What' s Selling
- Key points
- Tights top pop socks
- Figure 24: Items of hosiery bought in the last six months, February 2007
- Who never buys?
- Trends in buying behaviour
- Figure 25: Selected items of hosiery bought in the last six months, 2003
and 2007
- Numbers of styles bought
- Figure 26: Number of type of product bought in the last six months,
February 2007
- Figure 27: Number of different types of hosiery products bought in the
last six months, by product, February 2007
- The Consumer -- Buying Behaviour
- Key points
- The age divide
- Older women favour knee-highs and footlets...
- ...and also prefer sheers
- Opaques enjoy a slightly younger following...
- ...under-25s favour fashion
- Wear it girl
- Footless tights are a hit with the young
- Body shaping appeals to over-45s
- Support needed
- Money matters
- Coloured tights
- Stockings
- Less affluent buy fewer styles
- The Consumer -- Wearing Frequency
- Key points
- Figure 28: Consumer wearing frequency of hosiery, February 2007
- Daily usage concentrated among over-55s
- ...and who' s wearing less?
- Seasonality not a determining factor for many
- What they wear when
- Figure 29: Type of hosiery bought, by frequency of wearing, February 2007
- Figure 30: Type of hosiery bought, by frequency of wearing, February 2007
- Fashion increases occasional-wear items
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Consumer buying behaviour -- Detail consumer demographics
- Figure 33: Items of hosiery bought in the last six months, by age,
socio-economic group, marital status, lifestage, age of own children,
Mintel' s Special Groups, working status, region, ACORN category, media
usage, commercial TV viewing, supermarket used and household size, February
2007
- Figure 34: Items of hosiery bought in the last six months, by age,
socio-economic group, marital status, lifestage, age of own children,
Mintel' s Special Groups, working status, region, ACORN category, media
usage, supermarket used and household size, February 2007
- Figure 35: Number of different types of hosiery products bought in the
last six months, by age, socio-economic group, marital status, lifestage,
age of own children, Mintel' s Special Groups, working status, region, ACORN
category, media usage, commercial TV viewing, supermarket used and household
size, February 2007
- Frequency of wearing -- Detailed consumer demographics
- Figure 36: Usage of tights, stockings and hold-ups in the last 12
months, women, by age, socio-economic group, marital status, lifestage, age
of own children, Mintel' s Special Groups, working status, tenure, region,
ACORN category, household size and car ownership, 2006
- Figure 37: Usage of tights in the last 12 months, women, by age,
socio-economic group, marital status, lifestage, age of own children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
household size and car ownership, 2006
- Figure 38: Usage of stockings and hold-ups in the last 12 months, women,
by age, socio-economic group, marital status, lifestage, age of own
children, Mintel' s Special Groups, working status, tenure, region, ACORN
category, household size and car ownership, 2006
- Figure 39: Frequency of wearing hosiery, by age, socio-economic group,
marital status, lifestage, age of own children, Mintel' s Special Groups,
working status, region, ACORN category, media usage, commercial TV viewing,
supermarket used and household size, February 2007
- Figure 40: Type of hosiery bought, by frequency of wearing, February 2007
- Figure 41: Type of hosiery bought, by frequency of wearing, February 2007
- Consumer Attitudes -- Detailed consumer demographics
- Figure 42: Consumer attitudes towards hosiery, by age, socio-economic
group, marital status, lifestage, age of own children, Mintel' s Special
Groups, working status, region, ACORN category, media usage, commercial TV
viewing, supermarket used and household size, February 2007
- Figure 43: Consumer attitudes towards hosiery, by age, socio-economic
group, marital status, lifestage, age of own children, Mintel' s Special
Groups, working status, region, ACORN category, media usage, commercial TV
viewing, supermarket used and household size, February 2007
- Figure 44: Number of types of hosiery bought, by attitudes, February 2007
- Further analysis -- Detailed consumer demographics
- Figure 45: Consumer typologies, by age, socio-economic groups, marital
status, lifestage, age of own children, Mintel' s Special Groups, working
status, region, ACORN category, media usage, commercial TV viewing,
supermarket used, household size and car ownership, February 2007
- Figure 46: Consumer typologies, by hosiery products bought in the last
six months, February 2007
- Figure 47: Consumer typologies, by frequency of wearing hosiery,
February 2007
- Figure 48: Consumer typologies, by number of types of hosiery bought in
the last six months, February 2007
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