Abstract
This report looks at the way our feelings of security and insecurity impact on our attitudes, the way we live our lives, and the products and services that we buy. It also considers some of the priorities that may override the security situation.
The role of trust in the decision-making process is also considered. There is a wide variety of (often conflicting) information and advice available to consumers from any number of sources - including government, business and commerce, and the media, as well as family and friends. Who do consumers trust to help and advise them - and does this vary according to the product or service being bought?
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