Abstract
The black haircare market consists of haircare products formulated and marketed specifically to black consumers. Through a blend of sales and retail data, along with the results of Mintel' s proprietary consumer survey, Mintel analyzes challenges and opportunities in the black haircare market.
Research insights include:
- Why are sales not growing as quickly as the U.S. population?
- How are hairstyling trends affecting sales of shampoo, conditioner, styling products, hair color, and relaxers?
- How do retail channels for sales of black haircare products differ from those of mainstream haircare, and how can stores better merchandise and plan item selection?
- How are large, multinational health and beauty companies affecting the market?
- How are new products being positioned to meet changing consumer demand?
- What percentage of black respondents use only black haircare products?
- Would some products fare better if opened to a wider market?
- How do products and brands differ from mainstream, and what products and segments are faring best among black haircare products?
- How does product use vary by gender among black respondents, and how can this best be used in gender-specific haircare lines?
This report covers shampoos, conditioners, relaxers, hair color, and styling products such as oil moisturizers and pomades. Wigs, hairpieces, hair extensions, and hairstyling appliances are excluded.
This report contains US IRI InfoScan data.
View Cart
