Black Haircare - US - June 2007

Table of Contents

• Scope and ThemesWhat you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Highlights
• Population and buying power grow
• More products for Hispanics draw former consumers out of black haircare market
• Changes in styling trends drive sales down
• Market growing?
• Top suppliers are mainstream manufacturers
• Promotion on a smaller level most successful
• Channels outside FDM more important than in mainstream
• Use of conditioner and relaxers significantly different than others
• Consumer purchasing decisions
• Outlook for future is mixed
• Market Drivers
• Differences in hair type
• Demographics favor growth
  • Figure 1: Population, by race and Hispanic origin, 2002-12
  • Figure 2: U.S. black or African-American population, by age and gender, 2005
• Buying power increasing for minorities
  • Figure 3: U.S. buying power statistics, by race/ethnicity, 1990-2011
• Mainstream draws Hispanics out of black haircare market
• Growing interest in natural styles drives sales down
• Improving economy increases money for discretionary purchases
• Market Size and Trends
  • Figure 4: Total U.S. retail sales of haircare products formulated for black hair, at current and constant prices, 2001-06
• Black haircare trends
• Natural ingredients key
• Mature relaxer category seeking new names for products and breakage is new focus
• Black men' s haircare lines continue to be introduced
• Trading chemicals for heat
• Market Segmentation
  • Figure 5: FDM sales of black haircare products, segmented by type, 2004 and 2006
• Shampoo/conditioner
  • Figure 6: FDM sales of shampoo/conditioner formulated for black hair, at current and constant prices, 2001-06
  • Figure 7: FDM sales of shampoo/conditioner formulated for black hair, by product type, 2001-06
• Relaxer kits
  • Figure 8: FDM sales of relaxer kits formulated for black hair, at current and constant prices, 2001-06
• Styling products
  • Figure 9: FDM sales of styling products formulated for black hair, at current and constant prices, 2001-06
• Hair color
  • Figure 10: FDM sales of hair color formulated for black hair, at current and constant prices, 2001-06
• Supply Structure
• Companies and brands
  • Figure 11: FDM manufacturer sales of black haircare products in the U.S., 2004 and 2006
• Shampoo/conditioner
  • Figure 12: FDM manufacturer brand sales of black-targeted shampoo/conditioner in the U.S., 2004 and 2006
• Relaxer kits
  • Figure 13: FDM manufacturer brand sales of black-targeted relaxer kits in the U.S., 2004 and 2006
• Styling products
  • Figure 14: FDM manufacturer brand sales of black-targeted styling products in the U.S., 2004 and 2006
• Hair color
  • Figure 15: FDM manufacturer brand sales of black-targeted hair color in the U.S., 2004 and 2006
• Advertising and Promotion
• L' Oréal (SoftSheen-Carson)Feria hair color
• Dark & Lovely
• SoftSheen-Carson Optimum Care
• General SoftSheen-Carson
• Mizani
• The Alberto-Culver Company
• Pro-Line Barber Select
• Soft & Beautiful
• TCB
• Motions
• Procter & Gamble
• Pantene Pro-V Relaxed & Natural
  • Figure 16: Pantene Pro-V Relaxed & Natural
• Pantene Pro-V Daily Moisture
  • Figure 17: Pantene Pro-V Daily Moisture
• Clairol Textures & Tones
• Bronner Bros.
• Luster Products, Inc.
• Retail Distribution
  • Figure 18: U.S. retail sales of haircare products formulated for black hair, by channel, 2004 and 2006
• Beauty and barber supply stores
• Professional salons
• FDM retailers
  • Figure 19: FDM sales of haircare products formulated for black hair, by source, 2001-06
• Internet
• The Consumer: Incidence and Frequency of Product Use
• Introduction
• Summary
• Usage of haircare products--overview
  • Figure 20: Hair product usage, by race/ethnicity, January-October 2006
  • Figure 21: Hair product usage--black adults, by gender, January-October 2006
• Shampoo brands used
  • Figure 22: Shampoo brand usage--black adults, by gender, January-October 2006
• Conditioner brands used
  • Figure 23: Conditioner brand usage--black adults, by gender, January-October 2006
  • Figure 24: Frequency of conditioner usage--black adults, by gender, January-October 2006
• Hair styling gels/creams/lotions types used
  • Figure 25: Hair styling products type usage--black adults, by gender, January-October 2006
• Hair styling gels/creams/lotions brands used
  • Figure 26: Hair styling products brand usage--black adults, by gender, January-October 2006
• Hair styling gels/creams/lotions frequency of usage
  • Figure 27: Frequency of hair styling gels/creams/lotions usage--black adults, by gender, January-October 2006
• Home permanent/relaxer brands used
  • Figure 28: Home permanent or relaxers brand usage--black adults, by gender, January-October 2006
• Hair color brands used
  • Figure 29: Hair coloring product brand usage--black adults, by gender, January-October 2006
• The Consumer: Purchasing Decisions and Spending
• Summary
• Black haircare product purchasing patterns
  • Figure 30: Purchasing patterns for haircare products among black adults, May 2007
  • Figure 31: Purchasing patterns for haircare products among black adults, by gender, May 2007
  • Figure 32: Purchasing patterns for haircare products among black adults, by age, May 2007
  • Figure 33: Purchasing patterns for haircare products among black adults, by presence of children in household, May 2007
• Where haircare products are purchased
  • Figure 34: Source of haircare products for black women, 2005 and 2007
  • Figure 35: Source of haircare products, by gender, May 2007
• Considerations when buying haircare products
  • Figure 36: Factors taken into consideration when buying haircare products by black women, May 2007
• Monthly expenditures on haircare
  • Figure 37: Monthly expenditures for haircare by black women, May 2007
• Frequency of professional hair services
  • Figure 38: Frequency of having hair done professionally by black women, May 2007
• Future and Forecast
• Future trends
• All black hair is not created equal
• Innovation necessary for mature market
• Population growth may not grow sales
• Market forecast
• Black haircare products
  • Figure 39: Forecast of total U.S. sales of black haircare products, at current and constant prices, 2006-11
• Black haircare shampoo and conditioner
  • Figure 40: Forecast of U.S. FDM sales of black haircare shampoo and conditioner, at current and constant prices, 2006-11
• Black haircare relaxer kits
  • Figure 41: Forecast of U.S. FDM sales of black haircare relaxer kits, at current and constant prices, 2006-11
• Black haircare styling products
  • Figure 42: Forecast of U.S. FDM sales of black haircare styling products, at current and constant prices, 2006-11
• Black haircare color products
  • Figure 43: Forecast of U.S. FDM sales of black haircare color products, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations