Abstract
More calories in and fewer expended have lead to rocketing rates of obesity
across the world as habits are passed down from parent to child. The health
implications both short term and long term are grave. Obesity currently costs
the NHS £1 billion annually and may even overtake tobacco as the most
significant cause of premature death.
Food manufacturers have been criticised for their part in ‘supersizing'
the nation along with their own bottom lines, but many are now reformulating
their existing products and developing new naturally healthier ones, as
restrictions on advertising to children and restrictions on sales through
school vending machines make trading conditions tough.