[Report] UK Babies' & Children's Toiletries Market Research, Trends, Analysis TOC

Issues in the Market
Introduction
Key themes
Definitions
Market in Brief
Buoyant sales despite fall in birth-rate
Children' s toiletries is a minority sector
Natural positioning gains ground
Babies' toiletries -- a low-interest category
Advertising spend declines
Future
Internal Market Environment
Key points
Pocket money trends
- Figure 1: Average weekly spend per category -- 11-14-year-olds, 2002-06
Pester power
Divorce rate
- Figure 2: Number of divorces, UK, 2002-12
New media
- Figure 3: Use of the Internet -- 7-14-year-olds, 2002-06
- Figure 4: Mobile phone ownership -- 7-14-year-olds, 2002-06
Broader Market Environment
Key points
Population and demographics
Birth-rate
- Figure 5: Number of births, fertility rate and age of mother at childbirth, UK, 1992-2012
Age of mothers at childbirth
- Figure 6: Average age of women at childbirth, UK, 1971-2001
- Figure 7: Structure of the UK population, by age, 2002-12
Competitive Context
Key points
French market is more sophisticated
Potential in emerging markets
Treatment for childhood eczema
Price may be an obstacle within suncare market
Added benefits to woo older users
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Market Size and Forecast
Key points
- Figure 9: UK value sales of babies' and children' s toiletries, 2002-12
Love and guilt drive sales
Trend towards naturals
The future of the market
Segment Performance
Key points
- Figure 10: Babies' and children' s toiletries, by target age, 2005-07
- Figure 11: UK retail value sales of babies' and children' s toiletries, by sector, 2005-07
Health...
...and safety
Convenience delivers
Making a fuss in shampoos
Oral hygiene open wide for innovation
Market Share
Key points
Manufacturer shares
- Figure 12: Manufacturers' shares in babies' and children' s toiletries, 2005-07
Healthy growth
Trust Boots it' s own-label
Companies and Products
Johnson & Johnson
Procter & Gamble
Kimberly-Clark
L' Oréal
Boots
Sara Lee
Beiersdorf
Colgate-Palmolive
Oral-B
Other brands
Brand Communication and Promotion
Key points
Adspend plummets
- Figure 13: Main monitored media advertising spend on babies' and children' s toiletries, 2002-06
Adspend by advertiser
- Figure 14: Main monitored media advertising spend on complementary medicine, by advertiser, 2002-06
Advertising strategy
Appealing to mothers
Marketing themes
Naturalness
Focus not only on baby
Switch to Internet may offer new opportunities
Channels to Market
Key points
Grocer encroachment
- Figure 15: Retail distribution of babies' and children' s toiletries, 2005-07
Going green
Advantages of online shopping
Consumer Usage
Key points
Usage amongst the under 10s
- Figure 16: Usage of selected toiletries -- 7-10-year-olds, 2002-06
Usage amongst the 11-14 year olds
Dream teen
Teens spot new products
Skincare routines start early
Appearances are everything
Usage amongst adults
- Figure 17: Adult usage and perceptions of babies' and/or children' s toiletries, February 2007
Consumer Purchase
Key points
Purchase influence
- Figure 18: Amount of say in purchase of toiletries -- 11-14-year-olds, 2006
- Figure 19: Amount of say in purchase of toiletries amongst girls -- 11-14-year-olds, 2006
Teens not trusted with health
Makes scents to let teens choose
Purchase activity amongst adults
- Figure 20: Purchase of babies' and/or children' s toiletries, February 2007
More protective over the very young
Tapping into trends
Paternity case
- Figure 21: Purchase of babies' and children' s toiletries amongst parents or grandparents, by gender, February 2007
Mum' s the word
Appendix
ACORN
Advertising data
Abbreviations
Consumer research
Internal Market Environment
- Figure 25: Total amount of money received in a week -- 7-14-year-olds, 2002-06
- Figure 26: How money is spent -- 7-10-year-olds and 11-14-year-olds, 2002-06
- Figure 27: How often 7-14-year-olds use the Internet, 2002-06
- Figure 28: Features have and use on mobile phone -- 7-10 and 11-14-year-olds, 2002-06
Broader Market Environment
- Figure 29: Structure of the UK population, by gender and age, 2002-12
Market Size and Forecast
Factors used in the forecast
Brand Communication and Promotion
- Figure 30: Main monitored media advertising spend on babies' and children' s toiletries, 2002-06
Consumer usage
- Figure 31: Usage of selected toiletries -- 7-10-year-olds, by, gender, age, social grade, region, household composition and number of children in household, 2006
- Figure 32: Usage of selected toiletries -- 11-14-year-olds, by gender, age, social grade, region, household composition and number of children in household, 2006
- Figure 33: Usage of selected toiletries -- 11-14-year-olds, by gender, age, social grade, region, household composition and number of children in household, 2006
- Figure 34: Usage of selected toiletries -- girls aged 11-14, by age, social grade, region, household composition and number of children in household, 2006
Frequency of use
- Figure 35: Usage of selected toiletries -- 11-14-year-olds, 2002-06
- Figure 36: Usage of selected toiletries -- girls aged 11-14, 2002-06
Boys
- Figure 37: Usage of selected toiletries -- boys aged 11-14, 2002-06
- Figure 38: Usage of selected toiletries -- boys aged 11-14, by age, social grade, region, household composition and number of children in household, 2006
Consumer purchase
Say in purchase
- Figure 39: 11-14-year-olds who have a lot of say in brands bought for selected toiletries, by gender, age, social grade, region, household composition and number of children in household, sub-group, 2006
A little say
- Figure 40: 11-14-year-olds who have a little say in brands bought for selected toiletries, by gender, age, social grade, region, household composition and number of children in household, 2006
No say
- Figure 41: 11-14-year-olds who have no say in brands bought for selected toiletries, by gender, age, social grade, region, household composition and number of children in household, 2006
Girls -- A lot of say
- Figure 42: Girls aged 11-14 who have a lot of say in brands bought for selected toiletries, by age, social grade, region, household composition and number of children in household, 2006
Girls -- A little say
- Figure 43: Girls aged 11-14 who have a little say in brands bought for selected toiletries, by age, social grade, region, household composition and number of children in household, 2006
Girls -- No say
- Figure 44: Girls aged 11-14 who have no say in brands bought for selected toiletries, by age, social grade, region, household composition and number of children in household, 2006
Boys
- Figure 45: Amount of say in brands bought -- boys aged 11-14, by age, social grade, region, household composition and number of children in household, 2006
Adult purchase
- Figure 46: Purchase of babies' and/or children' s toiletries, february 2007
- Figure 47: Consumer purchase of babies' and children' s toiletries, by gender, age, socio-economic group, marital status, lifestage, age of children in household, working status, gross annual household income, household tenure, TV region, ACORN group, technology users, Internet usage, daily newspapers, commercial TV viewing, TV received, supermarket used, household size, car usage and age finished full-time education, February 2007
Consumer Attitudes
- Figure 48: Most common attitudes towards babies' and/or children' s toiletries, by gender, age, socio-economic group, marital status, lifestage, age of own children in household, working status, gross household income, household tenure, TV region, ACORN group, technology users, Internet usage, daily newspapers, commercial TV viewing, TV received, supermarket used, household size, car usage and age finished full-time education, February 2007
- Figure 49: Attitudes towards babies' and/or children' s toiletries, by gender, age, socio-economic group, marital status, lifestage, age of own children in household, working status, gross household income, household tenure, TV region, ACORN group, technology users, Internet usage, daily newspapers, commercial TV viewing, TV received, supermarket used, household size, car usage and age finished full-time education, February 2007
Cross tabulation
- Figure 50: Purchase of babies' and children' s toiletries, by attitudes towards babies' and children' s toiletries, February 2007
Cluster analysis
- Figure 51: Cluster analysis, by gender, age, social grade, lifestage, household income, tenure, ACORN group, daily TV viewing, marital status, age of children in household, working status, region, newspaper readership, media usage, TV reception and supermarket usage, February 2007

Babies' and Children's Toiletries - UK - June 2007

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