Breakfast Catering - UK - June 2007

Table of Contents

• Issues in the Market
• Main issues:
• Definition
• Abbreviations
• Market in Brief
• A renewed battleground
• A growth market but still some way to go
• Convenience versus luxury
• Limits to the healthy eating trend
• Obstacles still to overcome
• Internal Market Environment
• Key points
• What happened to the family breakfast?
  • Figure 1: Agreement with selected lifestyle statements, 2002-06
• So enter the ' leisure breakfast' (in a superstore, usually)
• Not forgetting the ' tourism breakfast' (in a hotel, usually)
  • Figure 2: Domestic holidays and expenditure, 2002-06
• Broader Market Environment
• Key points
• Healthy eating: where do the fry-ups and sugared cereals stand?
  • Figure 3: Agreement with selected lifestyle statements on healthy eating, 2002-06
• Catering and the long arm of the law
  • Figure 4: Selected foods permitted and banned in schools from September 2007
• And the legal burden doesn' t end there
• The economy: on the cusp of change?
  • Figure 5: Trends in personal disposable income and consumer expenditure, 2002-12
• Competitive Context
• Key points
• Breakfast cereals
  • Figure 6: The breakfast cereals market, 2001-06
• Cereal bars
  • Figure 7: UK retail value sales of cereal bars, 2001-05
• Sweet spreads
  • Figure 8: UK retail value sales of sweet spreads by sector, 2002-06
• Eating out
  • Figure 9: The eating out market, 2001-06
• Trade Perspective
• Key points:
• Different consumers, different occasions, different demands
• Menu options
• The great British fry-up and the healthy eating debate
• Case Studies
• JD Wetherspoon
• McDonald' s
• Starbucks
• Clive Ramsay' s ' Sexy Food' Deli
• Asda (Milton Keynes)
• The Consumer: Who Breakfasts Out of Home?
• Key points
• One in ten eat breakfast out of home once a week
  • Figure 10: Frequency of eating breakfast out of the home, March 2007
• Who are these ' risers and shiners' ?
  • Figure 11: Breakfast habits, by detailed demographics, March 2007
• Fast food for full-timers
• Do breakfast customers like eating out generally?
  • Figure 12: Breakfast out of home, by eating out in general, March 2007
• Expectations of the sophisticated diner
• The Consumer: Type of Breakfast Preferred
• Key points
• The Full English wins, hands down
  • Figure 13: Type of breakfast eaten out of the home, March 2007
• Plenty of patriotism to work with
• The universally popular fry-up...
  • Figure 14: Frequency of eating breakfast out, by detailed demographics, March 2007
• ...but are the days of the Full English numbered?
• Regular customers need to be given a choice
  • Figure 15: Frequency of eating out, by type of breakfast eaten, March 2007
• The Consumer -- Attitudes Towards the Breakfast Occasion
• Key points:
• Convenience is a key issue
  • Figure 16: Attitudes towards eating breakfast out of the home, March 2007
• Premium connotations to health food
  • Figure 17: Most popular attitudes towards eating breakfast out of the home, by detailed demographics, March 2007
  • Figure 18: Next most popular attitudes towards eating breakfast out of the home, by detailed demographics, March 2007
• Could desk delivery counteract the convenience of eating at home?
  • Figure 19: Attitudes towards eating breakfast out, by frequency of breakfast eaten, March 2007
• It' s all pointing to longer hours
  • Figure 20: Attitudes towards eating breakfast out, by type of breakfast eaten, March 2007