Gambler (The) - UK - June 2007

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• New legislation to shape the sector from 2007
• The super-casino -- bringing Vegas to the UK?
• Technical innovation driving the market forward
• A gambling nation?
• Negative perceptions dog the industry
• Internal Market Environment
• Key points
• The Gambling Act 2005
• All change in September 2007
• The Gambling Commission takes the reins
• Casino boom on the way
• Other freedoms signal a bright future
• Gaming machines shake-up
  • Figure 1: New gaming machine classifications, February 2007
• Looking out for problem gamblers
• Section 16 and Section 21 machines on their way out
• Bingo prizes to swell
• Disappointment with the new Act
• Betting shops take several positives
• Lottery players to show their skills
• Remote gambling set for further expansion
• Social responsibility
• Poker to feel the pressure of greater restrictions
• Poker clubs join forces
• The Gutshot case
• Taxation
• Gaming machine tax brought into line
• Remote Gaming Duty higher than expected
• New top rate for casinos
  • Figure 2: Gaming duty bands, 2006 and 2007
• Bingo operators complain over ' double taxation'
• The smoking ban
• Bingo-ing up in smoke?
• Casinos to take a hit?
• Minimal impact for betting shops...
• ...with online operators to reap the rewards
• US shuts up shop on online gambling
• Broader Market Environment
• Key points
• Demographic and economic trends
• Ageing population presents challenges and opportunities
  • Figure 3: Trends in the age structure of the UK population, by gender, 2002-12
• ABC1 population continues to expand
  • Figure 4: Forecast adult population trends, by socio-economic group, 2002-12
• Lower socio-economic groups more vulnerable?
• Changing player profiles
• Women' s spending power increasing
  • Figure 5: UK workforce, by gender, 2002-12
• Growth in PDI set to slow
  • Figure 6: Trends in personal disposable income and consumer expenditure, 2002-12
• Technology usage
• The Internet goes from strength to strength
  • Figure 7: Computer, Internet and broadband take-up, 2002-06
• Tuned in to a digital future
  • Figure 8: UK multichannel TV penetration, by platform, 2001-06
• Competitive Context
• Key points
• Competition for the leisure pound
  • Figure 9: Consumer expenditure on selected leisure goods and activities, 2002-06
• Betting on a good night out
• Las Vegas, UK-style?
• In-home leisure and other non-essential spending
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size, Segmentation and Forecast
• Key points
• Market size
  • Figure 10: The UK gambling market, 2002-07
• Deregulation to spark boom time for the market
• The online sector: threats and opportunities
• Market segmentation
  • Figure 11: UK gambling stakes, by key sector, 2002-06
• Tax change sparks betting boom
• Casinos next for expansion
• Bingo set to suffer
• Turnaround for the Lottery
• Gaming machines feeling the pinch
• Net expenditure growth lags behind stakes
  • Figure 12: UK gambling net expenditure, by key sector, 2002-06
  • Figure 13: Proportion of prizes to stakes, by key sector, 2006
• Forecast -- Scenarios
• Scenario 1: Static
  • Figure 14: Forecast of gambling target groups, scenario 1, 2007-12
• Scenario 2: Optimistic
  • Figure 15: Forecast of gambling target groups, scenario 2, 2007-12
• Brand Communication and Promotion
• Key points
• Tight reins to be loosened...
• ...but restrictions will still apply
• Online operators to lead the spending boom
• Bingo still trails the Lottery in TV stakes
  • Figure 16: TV advertising expenditure on bingo operators and the National Lottery (Camelot Group PLC), 2003-06
• Online bingo campaigns point the way
• The Consumer -- Who Gambles?
• Key points
• Gamblers vs non-gamblers
  • Figure 17: Gamblers versus non-gamblers, February 2007
• Gamblers vs non-gamblers -- who are they?
  • Figure 18: Gamblers versus non-gamblers, by demographic sub-group, February 2007
• Gambling activities
  • Figure 19: Gambling activities done in the last 12 months, February 2007
• Who gambles on what?
  • Figure 20: Gambling activities done in the last 12 months, by demographic sub-group, February 2007
• Targeting the young -- a risky proposition
• Low-income groups more vulnerable?
• iTV gambling primed for take-off
• Gambling combinations
  • Figure 21: Combinations of types of gambling, February 2007
• Lottery softies?
• Game on for fruit machine players
• The Consumer -- Habits and Motivations
• Key points
• Locations and methods of gambling
  • Figure 22: Locations/methods of gambling used in the last 12 months, February 2007
• In-person vs online
  • Figure 23: Selected locations/methods of gambling used, by selected gambling activities done in the last 12 months, February 2007
• Betting shop users yet to fully embrace online gambling
  • Figure 24: Locations/methods of gambling used in the last 12 months, by other locations/methods used, February 2007
• Who gambles where?
  • Figure 25: Locations/methods of gambling used in the last 12 months, by demographic sub-group, February 2007
• Why?
  • Figure 26: Main gambling motivation, February 2007
• Lottery players in it for the money
  • Figure 27: Main gambling motivation, by gambling activities done in the last 12 months, February 2007
• What motivates different groups?
  • Figure 28: Main gambling motivation, by demographic sub-group, February 2007
• The Consumer -- Attitudes Towards Gambling
• Key points
• Negative perceptions of the industry
  • Figure 29: Attitudes towards gambling, February 2007
• Attitudes towards gambling -- demographic analysis
  • Figure 30: Most popular attitudes towards gambling, by demographic sub-group, February 2007
  • Figure 31: Further attitudes towards gambling, by demographic sub-group, February 2007
• Old heads express concern
• Venues not catering for ABs
• North West primed for the super-casino
• The influence of gambling activities on attitudes
  • Figure 32: Attitudes towards gambling, by gambling activities done in the last 12 months, February 2007