Abstract
This report explores the outdoor furniture market, discussing how the trend
toward outdoor living has helped drive the market. The most important trends
are elaborate lighting, more comfortable seating, fire-pits and luxurious new
materials.
Other drivers include housing sales, outdoor renovation, demographic changes,
the Internet and environmental concerns. The outdoor furniture market has also
been profoundly affected by the significant growth of imported products. The
impact of this trend on product selection, supply structure and retailers is
thoroughly explored.
The consumer section of this report examines ownership, purchasing levels,
attitudes and retail preferences of outdoor furniture consumers. In
particular, it offers insights into the preferences and habits of major
consumer groups, including Baby Boomers, younger consumers and Hispanics.
Regional differences in outdoor furniture purchasing are also explored.
The outdoor furniture market embraces a range of products that can be
segmented on the basis of material or product type. The strong growth of
wicker and metal segments from 2004-06 is examined, together with major
product trends and innovations. Other trends affecting outdoor furniture
products include the use of new, more weather-resistant fabrics and
integration of more environmentally sensitive production practices. Trends in
style, color and products for 2006-07 are also examined.
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