Teen Leisure: Getting Older Younger - UK - July 2007

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Insights and Opportunities
• Tailoring the savings accounts
• Broadcasting green credentials
• Rapid response units -- can the mainstream keep up with teens?
• Making gigs female-friendly...
• ...or parent-friendly?
• Eco-warrior Barbie?
• Market in Brief
• £12 billion to spend......but an increasingly complicated life
• Studying getting in the way of earning...
• ...and in the way of partying?
• Museums, not nightclubs?
• Taking an interest in the opposite sex
• Signs of a more mature outlook on life...
• ...but the playground still leads opinions
• Media -- a generation of sophisticates
• Music tastes -- raiding mum and dad' s record collection?
• Demographic and Economic Background
• Key points:
• The baby boom continues to echo down the generations...
  • Figure 1: Number of 10-19-year-olds in the UK, 1992-2012
• ...but the echo is getting fainter
• £12 billion of pocket money to spend......and plenty of support from families
• A wider impact on society and the economy
• Key analysis
• Social Trends
• Key points:
• A connected generation...
  • Figure 2: Internet access and usage, October 2003-February 2007
• ...but one with fragmented families
• Not enough freedom?
• Or too much?
• The binge generation...
• ...with an eye on the celeb mags
• Steady increase in post-16 education...
  • Figure 3: Participation of 16-18-year-olds in education and training, England, 2001-05
• ...and an explosion in Higher Education
  • Figure 4: Number of applicants to Higher Education, 2002-06
• NEET -- a major problem?
• Key analysis
• What They Earn, and How They Spend It
• Key points:
• ' Saturday girls' down tools...
  • Figure 5: Sources of income -- 11-14s, by gender, 2000 and 2006
• ...but boys keep the part-time job
• Staying younger, longer?
  • Figure 6: Sources of income -- 15-19s, by gender, 2000 and 2006
• Under-15s' income just keeps pace with inflation...
  • Figure 7: Total amount of money received in a week -- 11-14s, by gender, 2000 and 2006
• ...but a big fall for the 15-19s
  • Figure 8: Total amount of money received in a month -- 15-19s, by gender, 2000 and 2006
• Key analysis
• Record companies already feeling the squeeze
  • Figure 9: How money is spent -- 11-14s and 15-19s, 2000 and 2006
• Video games up -- saving down
• Key analysis
• Harry Potter -- magic, but not a miracle worker
  • Figure 10: How money is spent -- 11-19s, by gender, 2000 and 2006
• Teenage boys -- not metrosexuals quite yet
• Bookworms up their spend among the under-15s
  • Figure 11: Average weekly spend per category -- 11-14s, by gender, 2000 and 2006
• Key analysis
• Some signs of the Beckham effect
  • Figure 12: Average weekly spend per category -- 15-19s, by gender, 2000 and 2006
• Getting older can be expensive
  • Figure 13: Agreement with selected lifestyle statements -- 11-14s and 15-19s, 2000 and 2006
• Watching the pennies -- but not the bank balance
  • Figure 14: Agreement with selected lifestyle statements -- 11-19s, by gender, 2000 and 2006
• Key analysis
• Where They Go, and What They Do
• Key points:
• Independence down?
  • Figure 15: Activities that 11-19-year-olds have done in the past seven days in their free time, 2000 and 2006
• Equality yet to hit the teens
  • Figure 16: Activities that 11-19-year-olds have done in the past seven days in their free time, by gender, 2000 and 2006
• The football bug wearing off?
  • Figure 17: 11-19-year-olds who support a football club, 2000 and 2006
  • Figure 18: 11-19-year-olds who support a football club, by gender, 2000 and 2006
• Key analysis
• Museums benefit from free admission...
  • Figure 19: Outings that 11-19s have been on in the last year, 2000 and 2006
• ...while boys head to the sports fields
• Booking in for the pipe and slippers
  • Figure 21: Agreement with selected lifestyle statements -- 11-14s and 15-19s, 2000 and 2006
  • Figure 22: Agreement with selected lifestyle statements -- 11-19s, by gender, 2000 and 2006
• Key analysis
• Fashion and Lifestyle
• Key points:
• Going for glamour
  • Figure 23: Agreement with selected statements regarding fashion and style -- 11-19s, by gender, 2000 and 2006
• Key analysis -- A generation of individuals?
• Attracting the opposite sex
  • Figure 24: Agreement with selected statements regarding fashion and style -- 11-14s and 15-19s, 2000 and 2006
• University becomes the norm
  • Figure 25: Agreement with selected education-related statements -- 11-19s, by gender, 2000 and 2006
  • Figure 26: Agreement with selected education-related statements -- 11-14s and 15-19s, 2000 and 2006
• Too much freedom?
  • Figure 27: Agreement with selected lifestyle statements -- 11-19s, by gender, 2000 and 2006
  • Figure 28: Agreement with selected lifestyle statements -- 11-14s and 15-19s, 2000 and 2006
• Key analysis
• Taking responsibility for the environment
  • Figure 29: Agreement with selected environment-related statements -- 11-19s, by gender, 2000 and 2006
  • Figure 30: Agreement with selected environment-related statements -- 11-14s and 15-19s, 2000 and 2006
• Key analysis
• Attitudes and Concerns
• Key points:
• Girls and younger teens top the list of worriers
• The new puritans -- or not?
  • Figure 31: Health-related issues that 11-19s are very concerned about, 2000 and 2006
• Key analysis
• Security fears switch from the global to the local
  • Figure 32: World political issues that 11-19s are very concerned about, 2000 and 2006
• Will teens ' make poverty history' ?
• Key analysis
• New Labour finding favour among the non-voters?
  • Figure 33: Social issues that 11-19s are very concerned about, 2000 and 2006
• Money worries are the price of growing up
  • Figure 34: Personal issues that 11-19s are very concerned about, 2000 and 2006
• Key analysis
• Old-fashioned aspirations...
  • Figure 35: Things that 11-19s think are really important in life, by gender, 2000 and 2006
• ...and signs of old-fashioned gender roles
• Shifting priorities among older teens
  • Figure 36: Things that 11-14s and 15-19s think are really important in life, 2000 and 2006
• Key analysis
• Advice and Role Models
• Key points:
• Peer-pressure still leads the way
  • Figure 37: People that 11-19s consult for advice on various things, 2006
• Key analysis
• Independence among older teens
• Key analysis
• Opinion leaders?
• Celebs are the new role models
  • Figure 38: People who 11-19s admire, by gender, 2006
  • Figure 39: People who 11-14s and 15-19s admire, 2006
• Key analysis
• Media Usage
• Key points:
• Multichannel TV reaches saturation point...
  • Figure 40: TV viewing -- 11-14s and 15-19s, 2000 and 2006
  • Figure 41: TV viewing -- 11-19s, by gender, 2000 and 2006
• ...as does DVD viewing
  • Figure 43: 11-19-year-olds who replay TV programmes recorded on video/DVD and who watch hired/bought videos/DVDs, by gender, 2000 and 2006
• Radio listening falls behind
  • Figure 44: 11-19-year-olds who listen to the radio, 2000 and 2006
  • Figure 45: 11-19-year-olds who listen to the radio, by gender, 2000 and 2006
• Video killing the radio stars...
  • Figure 46: Where 11-19-year-olds listen to the radio, 2000 and 2006
• Key analysis
• ...but cinemas are hitting back
  • Figure 47: 11-19-year-olds who have been to the cinema in the last 12 months, 2000 and 2006
• Trouble ahead for teen mags?
  • Figure 48: 11-19-year-olds who read magazines, 2000 and 2006
  • Figure 49: 11-19-year-olds who read magazines, by gender, 2000 and 2006
• Fewer readers, less often...
  • Figure 50: How often 11-19-year-olds get magazines, 2000 and 2006
• ...but girls keeping up the magazine habit
  • Figure 51: How often 11-19-year-olds get magazines, by gender, 2000 and 2006
• Key analysis
• Plain enjoyment remains the key reason for reading books...
  • Figure 52: 11-19-year-olds who read/buy books and reasons for reading books, 2000 and 2006
• ...but boys go for more practical assistance
  • Figure 53: 11-19-year-olds who read/buy books and reasons for reading books, by gender, 2000 and 2006
• New Technology and the Internet
• Key points:
• The connected generation
  • Figure 54: 11-19-year-olds who use a PC, by gender, 2000 and 2006
  • Figure 55: 11-19-year-olds who use a PC, 2000 and 2006
• Who wants to play games when you can email?
  • Figure 56: What PC is used for -- 11-14s and 15-19s, 2000 and 2006
• Old-world stereotypes move online
  • Figure 57: What PC is used for -- 11-19s, by gender, 2000 and 2006
• Kids outsurf their parents...
  • Figure 58: 11-19-year-olds who access the Internet, 2000 and 2006
• ...and clock up serious online time
  • Figure 59: Frequency of using the Internet -- 11-14s and 15-19s, 2000 and 2006
• Key analysis
• The online schoolyard
• Key analysis
• Time to worry about Internet addiction?
  • Figure 60: Hours spent online -- 11-14s and 15-19s, 2000 and 2006
• Key analysis
• Taking attention from conventional media
  • Figure 61: Agreement with selected Internet-related statements -- 11-14s and 15-19s, 2000 and 2006
• A life support system for girls
  • Figure 62: Agreement with selected Internet-related statements -- 11-19s, by gender, 2000 and 2006
• Key analysis
• The digital music revolution continues
  • Figure 63: Items of new technology used by 15-19s, by gender, 2006
• Getting Mobile
• Key points:
• Ownership soars...
  • Figure 64: Mobile phone ownership -- 11-19s, by gender, 2000 and 2006
  • Figure 65: Mobile phone ownership -- 11-14s and 15-19s, 2000 and 2006
• ...but do they actually have anything to talk about?
  • Figure 66: Mobile phone usage -- 11-19s, by gender, 2000 and 2006
• Text, not talk
  • Figure 67: Mobile phone usage -- 11-14s and 15-19s, 2000 and 2006
• Key analysis
• Not quite adult yet
  • Figure 68: Who teens text/call -- 11-19s, by gender, 2000 and 2006
• Girls making more use of their phones
  • Figure 69: Who teens text/call -- 11-14s and 15-19s, 2000 and 2006
• Key analysis
• Video Games -- Just Kids' Stuff?
• Key points:
• Up -- but not by much
  • Figure 70: 11-19-year-olds who play computer games consoles and handheld games, by gender, 2000 and 2006
  • Figure 71: 11-19-year-olds who play computer games consoles and handheld games, 2000 and 2006
• Key Analysis
• Still toys for boys -- but girls keep on gaming
• Key analysis
• Growing out of gaming...
  • Figure 72: Number of hours per week spent playing computer games -- 11-14s and 15-19s, 2000 and 2006
• ...or just more casual gamers in the market?
  • Figure 73: Number of hours per week spent playing computer games -- 11-19s, by gender, 2000 and 2006
• Key Analysis
• Music -- Are Downloads Killing Music?
• Key points:
• Singles and tapes -- who needs them?
  • Figure 74: Purchasing of CDs, tapes and records -- 11-19s, by gender, 2000 and 2006
• Cash decides format choice?
  • Figure 75: Purchasing of CDs, tapes and records -- 11-14s and 15-19s, 2000 and 2006
• Key analysis
• Are the kids borrowing dad' s CDs?
  • Figure 76: Favourite types of music -- 11-19s, by gender, 2000 and 2006
• Key analysis
• Rap jumps to the top of the charts
  • Figure 77: Favourite types of music -- 11-14s and 15-19s, 2000 and 2006
• MP3 players and the long tail leading to more catholic tastes?
• Key analysis
• Festivals hit the mainstream
  • Figure 78: 15-19-year-olds who go to concerts and music festivals, by gender, 2000 and 2006
• Part-time rockers
  • Figure 79: How often teens attend music events -- 15-19s, 2000 and 2006
• Key analysis
• Is it the parents, not the teens, who need to grow up?
  • Figure 80: Who teens go to music events with, 2000 and 2006
• Key analysis
• Music remains a passion
  • Figure 81: Agreement with selected music-related statements -- 11-19s, by gender, 2000 and 2006
• Music -- life support for older teens
  • Figure 82: Agreement with selected music-related statements -- 11-14s and 15-19s, 2000 and 2006
• Key analysis
• Eating Out -- More Than Just Fast Food
• Key points:
• The convenience culture extends to teens
  • Figure 83: 11-19-year-olds who go to pizza places, by gender, 2000 and 2006
• Pizza delivery -- a rite of passage?
  • Figure 84: 11-19-year-olds who go to pizza places, 2000 and 2006
• Girls chew the fat while chewing on a crust
  • Figure 85: Eating in at pizza places -- frequency and who usually go with -- 11-19s, by gender, 2000 and 2006
• Parents take second place to friends among older teens
• Still not cutting the apron strings -- or just more convenience?
  • Figure 87: Takeaway/home delivery from pizza places -- frequency and who usually go with -- 11-19s, by gender, 2000 and 2006
• Key analysis
• Sharing a pizza in front of the TV
  • Figure 88: Takeaway/home delivery from pizza places -- frequency and who usually go with -- 11-14s and 15-19s, 2000 and 2006
• Fast food nation?
  • Figure 89: 11-19-year-olds who go to fast food places, by gender, 2000 and 2006
  • Figure 90: 11-19-year-olds who go to fast food places, 2000 and 2006
• Burger bars still dominate -- but they' re slipping a little
  • Figure 91: Types of fast food places that 11-19s have been to in the last three months, by gender, 2000 and 2006
• Growing out of packed lunches
  • Figure 92: Types of fast food places that 11-14s and 15-19s have been to in the last three months, 2000 and 2006
• Fast food is made for friends
  • Figure 93: Eating in at fast food places -- frequency and who usually go with -- 11-19s, by gender, 2000 and 2006
• Older teens opt for slow fast food
  • Figure 94: Eating in at fast food places -- frequency and who usually go with -- 11-14s and 15-19s, 2000 and 2006
• Solo diners?
  • Figure 95: Takeaway from fast food places -- frequency and who usually go with -- 11-19s, by gender, 2000 and 2006
  • Figure 96: Takeaway from fast food places -- frequency and who usually go with -- 11-14s and 15-19s, 2000 and 2006
• Is eating out the new staying in?
  • Figure 97: 11-19-year-olds who go to other restaurants, by gender, 2000 and 2006
  • Figure 98: 11-19-year-olds who go to other restaurants, 2000 and 2006
• Key analysis
• Ethnic food on the up
  • Figure 99: Other restaurants -- types visited in the last three months, frequency and who they usually go with -- 11-19s, by gender, 2000 and 2006
• Signs of growing sophistication among older teens
  • Figure 100: Other restaurants -- types visited in the last three months, frequency and who they usually go with -- 11-14s and 15-19s, 2000 and 2006
• Out and About
• Key points:
• Coffee shops -- the third place?
  • Figure 101: 11-19s who go to coffee shops, by gender, 2000 and 2006
  • Figure 102: 11-19s who go to coffee shops, 2000 and 2006
• Friends, not family
  • Figure 103: Frequency of visiting coffee shops, and who usually go with -- 11-14s and 15-19s, 2000 and 2006
• Out of the clubs, and back to the gigs
  • Figure 104: Places that 15-19-year-olds go to, by gender, 2000 and 2006
• Key analysis
• Fewer going out -- and more going out less often
  • Figure 105: Frequency of visiting clubs, pubs and gigs -- 15-19s, 2000 and 2006
• Watching over the parents?
  • Figure 106: Who teens go to pubs, clubs and gigs with -- 15-19s, 2000 and 2006
• Sports and Leisure
• Key points:
• Football and swimming still top the sporting lists
  • Figure 107: Frequency of taking part in selected sports and leisure activities -- 11-19s, by gender, 2000 and 2006
• Catering for the female sports fan
• Key analysis
• Progress for the health lobby?
• Key analysis
• Losing the sporting habit
  • Figure 108: Frequency of taking part in selected sports and leisure activities -- 11-14s and 15-19s, 2000 and 2006
• Not the joining type?
  • Figure 109: Membership of clubs -- 11-19s, by gender, 2000 and 2006
  • Figure 110: Membership of clubs -- 11-14s and 15-19s, 2000 and 2006
• So -- Are Teens Getting Older, Younger?
• Does the generation gap even exist any longer?
• Identifying what it means to be an adult
• Taking responsibility for themselves...
• ...but only to a degree
• Cutting down on the booze?
• Lending dad your console...
• ...but raiding his record collection
• Two generations, meeting in the middle
• Appendix
• Demographic profile of the sample
  • Figure 111: Demographic profile of 11-14-year-olds, by gender, age, socio-economic group and region, 2000 and 2006
  • Figure 112: Demographic profile of 15-19-year-olds, by gender, age, socio-economic group and region, 2000 and 2006
• Political and social concerns
  • Figure 113: Issues that 11-19s are concerned about, by gender, 2000 and 2006
  • Figure 114: Issues that 11-14s and 15-19s are concerned about, 2000 and 2006
• Sources of advice
  • Figure 115: People that 11-14s and 15-19s consult for advice on various things, 2006
  • Figure 116: People that 11-19s consult for advice on various things, by gender, 2006
• Offering advice
  • Figure 117: People who consult 11-14s and 15-19s for advice on various things, 2006
  • Figure 118: People who consult 11-19s for advice on various things, by gender, 2006
• Sports participation and club membership
  • Figure 119: Frequency of taking part in selected sports and leisure activities and membership of clubs -- 11-19s, by gender, 2000 and 2006
  • Figure 120: Frequency of taking part in selected sports and leisure activities and membership of clubs -- 11-14s and 15-19s, 2000 and 2006