Side Dishes - US - July 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Market at a glance
• Factors influencing change
• Category momentum
• Key consumer insights and opportunities:
• Gear new products to households with children
• Appeal to more affluent households with upscale offerings
• Capitalize on popularity of ready to eat
• Use prevailing trends to boost sales of macaroni and cheese
• Important attributes when shopping for side dishes
• The future of side dishes
• Market Drivers
• Competition from other channels challenges home-cooked meals
  • Figure 1: Convenience food purchases, February 2006
• In-store delis
• Carryout and drive-thru service from restaurants
• Convenience--prep times of ten minutes or less
  • Figure 2: Number of new product launches with convenient positioning, 2001-06
• But convenience isn' t always enough
• Natural and organic influences
  • Figure 3: Number of new side dish introductions with all-natural, organic and kosher positioning, 2001-06
• More products featuring wholegrain
  • Figure 4: Number of new side dishes introductions featuring whole grains, 2001-06
• Ethnic flavors shaping the market
• Minority households form key consumer base
  • Figure 5: Household consumption of selected side dishes, by race/ethnicity, January-October 2006
• Age influences likelihood of buying side dishes
  • Figure 6: Incidence of buying side dishes, by age, May 2007
  • Figure 7: Population, by age, 2002-12
• Market Size and Trends
• Market size
  • Figure 8: Total U.S. retail sales of side dishes, at current and constant prices, 2001-06
• Wal-Mart estimate
• Market trends
• Gluten-free becomes a strong selling point
  • Figure 9: Number of new product introductions, by selected claims, 2001-06
• Raising the profile of vegetables
• Imported implies higher quality
• Market Segmentation
• Overview
  • Figure 10: FDM sales of side dishes, by type, 2004 and 2006
• Rice
  • Figure 11: FDM sales of rice, at current and constant prices, 2001-06
• Macaroni and cheese
  • Figure 12: FDM sales of macaroni and cheese, at current and constant prices, 2001-06
• Baked beans
  • Figure 13: FDM sales of baked beans, at current and constant prices, 2001-06
• Shelf-stable pasta and salad mixes
  • Figure 14: FDM sales of shelf-stable pasta and salad mixes, at current and constant prices, 2001-06
• Refrigerated side dishes
  • Figure 15: FDM sales of refrigerated side dishes, at current and constant prices, 2001-06
• Instant potatoes
  • Figure 16: FDM sales of instant potatoes, at current and constant prices, 2001-06
• Stuffing mixes
  • Figure 17: FDM sales of stuffing mixes, at current and constant prices, 2001-06
• Frozen side dishes
  • Figure 18: FDM sales of frozen side dishes, at current and constant prices, 2001-06
• Supply Structure
• Overview
• Companies and brands
  • Figure 19: Manufacturer sales of side dishes in the U.S., 2004 and 2006
• Rice
  • Figure 20: FDM sales of rice, by manufacturer and brand, 2004 and 2006
• Macaroni and cheese
  • Figure 21: FDM sales of macaroni and cheese, by manufacturer and brand, 2004 and 2006
• Baked beans
  • Figure 22: FDM sales of baked beans, by manufacturer and brand, 2004 and 2006
• Shelf-stable mixes
  • Figure 23: FDM sales of shelf-stable mixes, by manufacturer and brand, 2004 and 2006
• Refrigerated side dishes
  • Figure 24: FDM sales of refrigerated side dishes, by manufacturer and brand, 2004 and 2006
• Instant potatoes
  • Figure 25: FDM sales of instant potatoes, by manufacturer and brand, 2004 and 2006
• Stuffing mix
  • Figure 26: FDM sales of stuffing mix, by manufacturer and brand, 2004 and 2006
• Frozen side dishes
  • Figure 27: FDM sales of frozen side dishes, by manufacturer and brand, 2004 and 2006
• Profiles of major manufacturers
• Kraft
• Unilever
• ConAgra
• General Mills
• Bush Brothers
• Mars/Masterfoods
• McCormick/Zatarain' s
• PepsiCo (Golden Grain)
• Private label
  • Figure 28: Number of sides dishes new product launches, by manufacturer type, 2001-06
• Advertising and Promotion
• Marketers raise online presence
• Focusing on more than convenience
• Unilever
• Country Crock Deluxe promotes new line of refrigerated side dishes
  • Figure 29: Country Crock Deluxe sides, 2006
• Knorr Lipton Pasta Sides
• Kraft
• Kraft Stove Top stuffing
• Kraft Macaroni & Cheese
  • Figure 30: Kraft Macaroni & Cheese, 2007
• Velveeta Shells & Cheese
• McCormick/Zatarain' s
• Zatarain' s flavored rice
  • Figure 31: Zatarain' s Jambalaya, 2006
• PepsiCo
• Rice-A-Roni
  • Figure 32: Rice-A-Roni Around the World, 2007
  • Figure 33: Rice-A-Roni Mexican Express Rice, 2006
• Mars/Masterfoods
• Uncle Ben' s Ready Rice
  • Figure 34: Uncle Ben' s Ready Rice, 2006
• Retail Distribution
• Introduction
  • Figure 35: U.S. retail sales of side dishes, by channel, 2004 and 2006
• Supermarkets
  • Figure 36: U.S. supermarket sales of side dishes, at current and constant prices, 2001-06
• Other channels
  • Figure 37: U.S. sales of side dishes through "other" channels, at current and constant prices, 2001-06
• The Consumer--Household Consumption of Side Dishes
• Introduction
• Summary highlights
• Household consumption
• Consumption by age
• Consumption by race/ethnicity
• Consumption by presence of children
• Household consumption of side dishes--overview
  • Figure 38: Household consumption of selected side dishes, 2002-06
  • Figure 39: Household consumption of selected side dishes, by age of head of household, January-October 2006
  • Figure 40: Household consumption of selected side dishes, by presence of children in household, January-October 2006
• Household consumption of rice/rice dishes
• Types and kinds
  • Figure 41: Types and kinds of rice/rice dishes consumed, January-October 2006
  • Figure 42: Types and kinds of rice/rice dishes consumed, by race/ethnicity, January-October 2006
• Brands
  • Figure 43: Brands of rice/rice dishes used, January-October 2006
• Volume
  • Figure 44: Volume of rice/rice dishes eaten, January 2007
  • Figure 45: Volume of rice/rice dishes eaten, by age of head of household, January-October 2006
  • Figure 46: Volume of rice/rice dishes eaten, by race/ethnicity, January-October 2006
• Household consumption of pork and beans/baked beans
• Brands
  • Figure 47: Brands of pork and beans/baked beans eaten, January-October 2006
• Volume
  • Figure 48: Volume of pork and beans or baked beans eaten, January-October 2006
• Household consumption of complete packaged dinner mixes
  • Figure 49: Types of complete packaged dinner mixes consumed, January-October 2006
  • Figure 50: Incidence of purchase of complete packaged dinner mixes, by age, race/ethnicity, household income and presence of children, January-October 2006
• Brands
  • Figure 51: Brands of complete packaged dinner mixes eaten, January-October 2006
• Volume
  • Figure 52: Volume of complete packaged dinner mixes eaten, January-October 2006
• Household consumption of packaged instant potatoes
• Types
  • Figure 53: Types of packaged instant potatoes used, January-October 2006
  • Figure 54: Types of packaged instant potatoes used, by race/ethnicity, January-October 2006
• Brands
  • Figure 55: Brands of packaged instant potatoes eaten, January-October 2006
• Volume
  • Figure 56: Incidence of purchase of instant potato products, January-October 2006
• Brand usage of fresh refrigerated potato products
  • Figure 57: Brands of fresh refrigerated potatoes eaten, January-October 2006
• The Consumer--Attitudes and Behavior
• Summary
• Who buys side dishes
• Attitudes and behaviors regarding cooking and eating
• Who buys side dishes
  • Figure 58: Incidence of buying side dishes, May 2007
  • Figure 59: Incidence of buying side dishes, by gender, May 2007
  • Figure 60: Incidence of buying side dishes, by household income, May 2007
  • Figure 61: Incidence of buying side dishes, by age, May 2007
  • Figure 62: Incidence of buying side dishes, by race/ethnicity, May 2007
• Attitudes regarding food and cooking
  • Figure 63: Attitudes and behaviors regarding food and cooking, May 2007
  • Figure 64: Attitudes and behaviors regarding food and cooking, by gender, May 2007
  • Figure 65: Attitudes and behaviors regarding food and cooking, by age, May 2007
  • Figure 66: Attitudes and behaviors regarding food and cooking, by race/ethnicity, May 2007
  • Figure 67: Attitudes and behaviors regarding food and cooking, by presence of children, May 2007
  • Figure 68: Attitudes and behaviors regarding food and cooking, by household income, May 2007
• Factors influencing purchase of selected side dishes
  • Figure 69: Summary of purchase influences, by product type, part 1, May 2007
  • Figure 70: Summary of purchase influences, by product type, part 2, May 2007
• Focus on macaroni and cheese
  • Figure 71: Purchase influences for macaroni and cheese, by age, May 2007
• Occasions for eating side dishes
  • Figure 72: Opinions regarding use of selected side dishes, summary, May 2007
• Future and Forecast
• Future trends
• Ethnic products poised for continued growth
• Desire for convenience will drive product choices...
• ...but there also appears to be unmet demand for premium and gourmet side dishes
• Natural and organic become more widely available
• Category-specific trends at a glance
• Rice
• Potatoes
• Refrigerated side dishes
• Market forecast
• Side dishes
  • Figure 73: Forecast of total U.S. sales of side dishes, at current and constant prices, 2006-11
• Rice
  • Figure 74: Forecast of U.S. FDM sales of rice, at current and constant prices, 2006-11
• Macaroni and cheese
  • Figure 75: Forecast of U.S. FDM sales of macaroni and cheese, at current and constant prices, 2006-11
• Baked beans
  • Figure 76: Forecast of U.S. FDM sales of baked beans, at current and constant prices, 2006-11
• Shelf-stable pasta and salad mixes
  • Figure 77: Forecast of U.S. FDM sales of shelf-stable pasta and salad mixes, at current and constant prices, 2006-11
• Refrigerated side dishes
  • Figure 78: Forecast of U.S. FDM sales of refrigerated side dishes, at current and constant prices, 2006-11
• Instant potatoes
  • Figure 79: Forecast of U.S. FDM sales of instant potatoes, at current and constant prices, 2006-11
• Stuffing mixes
  • Figure 80: Forecast of U.S. FDM sales of stuffing mixes, at current and constant prices, 2006-11
• Frozen side dishes
  • Figure 81: Forecast of U.S. FDM sales of frozen side dishes, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations