Abstract
Time spent in transit by public transport is the ideal opportunity to enjoy a good read, and Mintel' s research finds that one in five adults already read a book when commuting or travelling generally.
The average journey to work takes around half an hour with those in metropolitan areas taking longer and in London taking longest of all. These are also the people most likely to be using public transport rather than a car.
These conditions provide fertile ground for stimulating reading and book sales further - all the more so as the numbers of users have increased. The same is true of international travel where usage has more than doubled since 1991.
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