Books - UK - July 2007

Table of Contents

• Issues in the Market
• Main report themes
• - Books Retailing -- UK, Retail Intelligence, August 2007.
• Definition
• Market in Brief
• Online impact
• Robust market
• Here and now
• Internal Market Environment
• Key Points
• Book purchase on the increase
  • Figure 1: Buying and reading books, 2002-06
  • Figure 2: Purchase of books in the last 12 months, 2002-06
• The changing role of the libraries
  • Figure 3: Public libraries: stocks, issues and additions, 1994/95-2004/05
• Changing needs
• Usage down
• Is online assisting sales?
  • Figure 4: Top products purchased online in the last three months, November 2002-October 2006
• Diversifying formats
• New opportunities for dialogue
• Seasonal peaks and troughs
• Spreading the benefits (and risks)
• Reading groups play their part
• Inter-relationships between media
• Films and tie-ins
• Visibility and the personal touch
• The reluctant reader
• Broader Market Environment
• Key Points
• Travelling for work and pleasure
  • Figure 5: Domestic public transport usage, by mode of transport, 1995/96-2005/06
  • Figure 6: International travel, by mode of transport, 1991-2005
• Higher Education
  • Figure 7: Students in Higher Education, by level of study, 2001/02 and 2005/06
• The all-important ABs and C1s
  • Figure 8: Forecast adult population trends, by socio-economic group, 2002-12
• The leisurely reader
  • Figure 9: Structure of the UK population by age, 2002-12
• Then there are green issues
• Competitive Context
• Key Points
• The challenges of technology
  • Figure 10: Frequency of accessing the Internet, 2002-06
• Convenience and range
• Not just adults
• Children' s (and adults' ?) priorities
  • Figure 11: How money is spent, 2006
• Other technologies
  • Figure 12: Estimated retail sales of portable technology, by product area, 2006
• Competing for time
  • Figure 13: Penetration of selected in-home and out-of-home leisure activities, 2002 and 2006
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key Points
• Print books
• Audiobooks
• Printed books
  • Figure 14: UK total sales of books, by volume and value, 2002-07
• Audiobooks
  • Figure 15: UK sales of audiobooks, by value, 2002-07
• Up to speed
• A brighter dawn
• New opportunities
• Conditions to growth
• The future
• Forecast
• Value sales decline
  • Figure 16: UK total sales of books, by volume and value, 2002-12
• Number of sold copies grows continuously
• Outlook
• Audio books to hit the road?
  • Figure 17: UK sales of audiobooks, by value, 2002-12
• Factors used in the forecast
• Segment Performance
• Key Points
• Structure and pricing
  • Figure 18: Average book prices*, hardback and paperback, March 2003-March 2007
  • Figure 19: Structure of UK books market, by volume and value, 2006
• Change by sector
  • Figure 20: UK sales of books, by type of title, by volume, 2002-07
  • Figure 21: Year-on-year growth, UK sales of books, by type of title, by volume, 2003-07
  • Figure 22: UK sales of books, by type of title, by value, 2002-07
• Fiction
• The power of a good word
• The power of design
• The classics endure and flourish
• Non-fiction
• The best sellers
• Big dose of nostalgia
• Children' s
• The Harry
• Boys and books
• Display
• School/ELT
• Academic/professional
• Market Share
  • Figure 23: Estimated UK market share of major publishing groups, 2004 and 2006
• Consolidation and concentration
• Companies and Products
• Pearson Publishing Group
• Penguin
• Pearson Education
• Hachette Livre
• Random House Group
• HarperCollins
• Oxford University Press
• Macmillan
• Independent Alliance
• Other independents
• Smaller specialists and independents
• In audiobooks
• Brand Communication and Promotion
• Key Points
  • Figure 24: Main monitored advertising expenditure on books, 2002-06
  • Figure 25: Main monitored media expenditure on books by top ten advertisers, 2004 and 2006
• The broad brush
• The other options
• Independent campaign
• Sponsorship
• In-store
• HarperCollins active in joint promotions
• Channels to Market
• Key Points
  • Figure 26: UK sales of books by type of outlets, by value, 2004 and 2006
• Change and movement
• The potential strengths of the independents
• Successful initiatives
  • Figure 27: Brief outline of major multiples, 2007
• More competition for the pound
• Wherever next?
• The Consumer -- Reading Habits
• Key Points: Children
• Key Points: Adults
• Children' s reading habits
• Decreasing appeal, holding interest
• Consumers in their own right
• Adult reading habits
  • Figure 28: Consumer reading habits, April 2007
• When children grow up
• The most committed readers
• Who needs more encouragement?
• The harassed
• The Consumer -- Book Selection
• Key Points
  • Figure 29: How consumers choose books to read, April 2007
• Diversity
• Nothing beats word of mouth
• Alternatives to purchase
• The Consumer -- Reasons for Reading
• Key Points
  • Figure 30: Consumer reasons for reading, April 2007
• Leisure and learning
• Children' s needs
• Make the most of your time
• The Consumer -- Book Buying
• Figure 31: Book buying behaviour, April 2007
• Books as a source of pleasure
• Broadening distribution
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal market environment -- Detail
  • Figure 37: Purchasing of hardback books in the last 12 months, by demographic sub-group, 2006
  • Figure 38: Purchasing of paperback books in the last 12 months, by gender, age, socio economic group, marital status, lifestage, age of children, Mintel' s Special Group, working status, region, ACORN category, media usage, household size and car ownership, 2006
• Broader market environment
  • Figure 39: Structure of the UK population, by age and gender, 2002-12
• Competitive context
  • Figure 40: How money is spent, 7-10-year-olds, 2002-06
  • Figure 41: How money is spent, 11-14-year-olds, 2002-06
• Brand communication and promotion
  • Figure 42: Main monitored media advertising expenditure on books, by top advertisers, 2002-06
• Detailed consumer demographics
• Children
  • Figure 43: 7-10-year-olds who ever read or buy books, by gender 2002-06
  • Figure 44: Number of books read since Christmas, 7-10-year-olds, by gender 2002-06
  • Figure 45: Types of books that 7-10-year-olds like reading, by age and gender 2002-06
  • Figure 46: 11-14-year-olds who ever read or buy books, by age and gender 2002-06
  • Figure 47: Number of books read since Christmas, 7-10-year-olds, by age and gender, 2006
  • Figure 48: 11-14-year-olds who ever read or buy books, by age and gender, 2006
  • Figure 49: Number of books read in the last year, 11-14-year-olds, by age and gender, 2006
  • Figure 50: Reasons for reading books, 2006
  • Figure 51: Types of books that 11-14-year-olds like reading, by age, 2006
  • Figure 52: Reasons for reading books, 11-14-year-olds, by age and gender, 2002-06
  • Figure 53: Number of books read in the last year, 11-14-year-olds, by age and gender, 2002-06
  • Figure 54: Where 7-14-year-olds get books from, 2002-06
  • Figure 55: Types of books that 11-14-year-olds like reading, by age and gender, 2002-06
• Adults
  • Figure 56: Reading habits, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, April 2007
  • Figure 57: Reading habits, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, April 2007
• Book selection -- detailed consumer demographics
  • Figure 58: Factors influencing books read, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, April 2007
  • Figure 59: Other attitudes and reading habits, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, April 2007
• Attitudes and reasons for reading -- detailed consumer demographics
  • Figure 60: Reading reasons and occasions, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, April 2007
  • Figure 61: Attitudes towards reading by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, April 2007
  • Figure 62: Other attitudes and reading habits, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, April 2007