Abstract
Cosmeceuticals is a relatively new but fast-growing sector within the cosmetics market. Although is it not recognised by the leading industry trade organisations, it has attracted numerous new brands. Many are unknown niche brands, backed by doctors, dermatologists and surgeons, who lend considerable weight and credibility to performance claims. At present, cosmeceuticals refer mainly to skin and bodycare products, but are starting to move into new territories, including oralcare, haircare and nutraceuticals.
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