Abstract
The morning goods market comprises a broad range of bread rolls and bakery snack products. Most product categories continue to advance in value despite their maturity, while some - notably bagels, muffins, brioche and doughnuts - have been enjoying impressive rates of growth.
Overall sales of morning goods increased by 11% between 2002 and 2006 to reach £1.18 billion. This compares with a 10% rise in bread sales (excluding rolls) over the same period in a market worth £2.11 billion. Growth has picked up since 2004, with morning goods sales increasing by 7.5% between 2004 and 2006, while sales of bread increased by just 5.6%.
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