Cycling Holidays - UK - July 2007

Table of Contents

• Issues in the Market
• Main issues
• Definitions
• Abbreviations
• Market in Brief
• Healthy, wealthy and wise
• Wheely big potential
• Riding on the long tail
• Pastures new
• Take to the hills
• Small but perfectly formed
• Part-time cyclists
• Internal Market Environment
• Key points
• Overseas drives expansion
  • Figure 1: Domestic and overseas holidays by volume, 2002-07
• Indulgent cyclists
  • Figure 2: Domestic and overseas holidays by value, 2002-07
  • Figure 3: Average spend per trip, 2002-07
• De-bundling the package
  • Figure 4: Independent holidays and expenditure abroad, 2001-11
• Key analysis
• Mix and match
  • Figure 5: Percentage of adults booking UK and overseas holidays, 2002-06
• The long tail
  • Figure 6: Type of holiday taken for last holiday to Europe, 2000-06
• Key analysis
• Cycling chic
• Key analysis
• On yer bike!
• Figure 7: Ownership of bicycles, 2002-06
• Figure 8: Participation in cycling and mountain biking, 2002-06
• Good news story
• Figure 9: Participation in cycling and mountain biking, by demographic sub-group, 2006
• Biking bourgeoisie
• Reaching the ' regular' cyclists
• Public initiatives
• Britain lags behind
• Success story
• Broader Market Environment
• Key points
  • Figure 10: Trends in personal disposable income and consumer expenditure, 2002-12
• Climate of caution
  • Figure 11: UK spending priorities, January 2007
• Time to re-connect
• Core markets grow
  • Figure 12: Trends in the age structure of the UK population, by gender, 2002-12
  • Figure 13: Forecast adult population trends, by socio-economic group, 2002-12
• Bicycling boomers
  • Figure 14: Forecast adult population trends, by socio-economic group, 2002-12
• Exchanging destinations
  • Figure 15: Annual average exchange rates for Sterling against the euro and US Dollar, 2002-06
• Competitive Context
• Key points
  • Figure 16: Activity holidays 2002-06
• Age of activity
• Crossover opportunities
• Key analysis
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size
• Key points
• Past and present
• 450,000 cycling holidays
• Estimated value
  • Figure 17: Dedicated cycling volume and value 2006
• Market segmentation
• Moving mountains
• Pain in the Pennines
• Centre vs point-to-point
• The Future
• Mainstream opportunity
• Companies and Products
• Key points
• Beneath the radar
• Company types
• By the day
• Future directions
• Saddle Skedaddle
• Cycling for Softies
• Hooked on Cycling
• Exodus
• Explore Worldwide
• The Chain Gang
• Country Lanes
• CTC Cycling Holidays
• Graham Baxter Sporting Tours
• The Cycling Holiday Experience
• Key points
• What people want
  • Figure 18: Ingredients for happy holidays, May 2007
• Cycling holiday experience
  • Figure 19: Ingredients for happy holidays, May 2007
• Reality check
• Activity potential
• Cycling demographics
  • Figure 20: Experience of cycling holidays by demographics, May 2007
• Core demographics
• Upwardly mobile cyclists
• Key analysis
• The new golf?
• Bicycling with the devil
• Top gear
• Fat kids
• Car-free zones
• What cycling holidaymakers want
  • Figure 21: Ingredients for happy holiday by experience of cycling holidays, May 2007
• Cycling Holiday Habits
• Key points
• Types of cycling holiday
  • Figure 22: Cycling holiday habits, May 2007
• Types of cycling holiday by demographics
  • Figure 23: Cycling holiday habits by demographics, May 2007
• Domestic types
• Families and friends
• Cycling sisters
• Forecast of Cycling Holiday Target Groups
  • Figure 31: Target group compositions, 2005
• Scenario 1: Static
  • Figure 32: Forecast growth in target groups, static scenario, 2007-12
• The outlook
• Scenario 2: Optimistic
  • Figure 33: Forecast growth in target groups, optimistic scenario, 2007-12
• The outlook