Abstract
The U.S. nuts and dried fruit market showed strong growth from 2001 to 2006, riding favorable health and diet trends. Manufacturers also contributed to growth with successful product innovation that sustained consumer interest as health trends shifted and evolved.
This report helps industry professionals navigate important issues relevant to untapped potential in the nuts and dried fruit market:
- The impact of government action and legislation relating to consumer awareness of healthy snacking
- The effect of media promoting recent scientific research supporting nuts and dried fruit as functional foods
- Portion-control packaging, promotional efforts and, most importantly, health-related positioning claims to stimulate consumer interest
- Consumers' desire for healthier lifestyles, and how that correlates to rising sales and opportunities for occasion-based marketing
- Influence and activity of private label in relation to market performance
- Product trends, including a comprehensive look at new product launches and the subsequent impact on market sales
- Who in the household is buying nuts, as well as usage, brand, and frequency comparisons by demographic profiles
- Discovering attitudes and opinions of consumers, including flavor preferences and usage habits
This report covers nuts and dried fruit that are eaten plain or used in cooking or baking. Trail mix is also included. Excluded are nuts and dried fruit that are coated in yogurt or chocolate, or sold by weight in store bins.
This report contains US IRI InfoScan data.
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