Nuts and Dried Fruit - US - July 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Health and wellness largely drives market sales
• The presence of private label also shapes market
• Market sales grow briskly
• Sales of trail mixes and dried fruit propelled category' s recent growth
• Highly diversified market "led" by three top national suppliers
• Supermarkets account for majority of nuts and dried fruit sales
• The nuts and dried fruit consumer
• Household usage facts about nuts
• Household penetration by demographic groups
• Consumers' knowledge of nut health benefits
• Personal consumption of nuts
• Personal consumption of dried fruit
• The future of the nuts and dried fruit market
• Market Drivers and Future Trends
• Increasing consumer awareness for healthy snacking
• Broad-based government action targets adults and children alike
• Future implication:
• Health benefits supported by research and promoted by industry
• Future implication:
• Manufacturers capitalize on health trends
  • Figure 1: Top ten product claims in new nuts products, 2006
  • Figure 2: Top ten product claims in dried fruit products, 2006
• Future implication:
• Increasing consumer desire to eat healthier
  • Figure 3: Attitudes regarding healthy eating, 2002-05
• Future implication:
• Private label proves to be influential in category performance
  • Figure 4: Private label sales of nuts and dried fruit at FDM, at current and constant prices, 2001-06
  • Figure 5: FDM sales of private label nuts and dried fruit segmented by type of product, 2004 and 2006
  • Figure 6: Number of new nuts products and private label products released, 2001-07
  • Figure 7: Number of new nuts products released, by leading brands, 2001-07
• Future implication:
• Market Size and Trends
• Market size
  • Figure 8: U.S. retail sales of nuts and dried fruit through all channels, at current and constant prices, 2001-06
  • Figure 9: U.S. retail sales of nuts and dried fruit at FDM, at current and constant prices, 2001-06
• Wal-Mart estimate
• Market trends
• New product launches and trends in nuts
  • Figure 10: New product releases in nuts, 2001-07
• New product launches and trends in dried fruit
  • Figure 11: New product releases in dried fruit, 2001-07
• Market Segmentation
• Introduction
  • Figure 12: FDM sales of nuts and dried fruit segmented by type, 2004 and 2006
• Snack nuts and seeds
  • Figure 13: FDM sales of snack nuts and seeds, at current and constant prices, 2001-06
• FDM sales of snack nuts and seeds by sub-segment
  • Figure 14: FDM sales of snack nuts and seeds, by product type, 2004 and 2006
• Dried fruit
  • Figure 15: FDM sales of dried fruit, at current and constant prices, 2001-06
• FDM sales of dried fruit by subsegment
  • Figure 16: FDM sales of dried fruit, by product type, 2004 and 2006
• Baking nuts
  • Figure 17: FDM sales of baking nuts, at current and constant prices, 2001-06
• Trail mix
  • Figure 18: FDM sales of trail mix, at current and constant prices, 2001-06
• Supply Structure
• Overview
• Companies and brands
  • Figure 19: Manufacturer sales of nuts and dried fruit in the U.S., 2004 and 2006
• Brand sales by segment
• Snack nuts and seeds
  • Figure 20: FDM manufacturer brand sales of snack nuts and seeds in the U.S., 2004 and 2006
• Dried fruit
  • Figure 21: FDM manufacturer brand sales of dried fruit in the U.S., 2004 and 2006
• Baking nuts
  • Figure 22: FDM manufacturer brand sales of baking nuts in the U.S., 2004 and 2006
• Trail mix
  • Figure 23: FDM manufacturer brand sales of trail mix in the U.S., 2004 and 2006
• Advertising and Promotion
• Introduction
• Kraft Foods
  • Figure 24: Planters Happy 100th Birthday TV ad
  • Figure 25: Planters Mr. Saturday Night TV ad
  • Figure 26: Planters Whatta Man TV ad
• Diamond Foods
  • Figure 27: Emerald Eccentric Matadors TV ad
  • Figure 28: Emerald Goulet Exposed TV ad
  • Figure 29: Diamond Mischievous Snowman TV ad
• SunMaid Growers
  • Figure 30: SunMaid Grapes and Sunshine TV ad
• Retail Distribution
• Introduction
  • Figure 31: U.S. retail sales of nuts and dried fruit, by channel, 2004 and 2006
• Supermarkets
  • Figure 32: U.S. supermarket sales of nuts and dried fruit, at current and constant prices, 2001-06
• Drug stores
  • Figure 33: U.S. drug store sales of nuts and dried fruit, at current and constant prices, 2001-06
• Mass merchandisers
  • Figure 34: U.S. mass merchandiser sales of nuts and dried fruit, at current and constant prices, 2001-06
• The Consumer--Purchasing of Nuts; Frequency; and Favorite Brands
• Introduction
• Summary
• Household usage of nuts--trended data
  • Figure 35: Usage of nuts, by household, 2002-06
  • Figure 36: Kinds of nuts used, 2002-06
• Household usage of nuts--2006
  • Figure 37: Usage of nuts, by demographic groups, January-September 2006
  • Figure 38: Kinds of nuts used, by age, January-September 2006
  • Figure 39: Kinds of nuts used, by race/ethnicity, January-September 2006
• Frequency of usage of nuts
  • Figure 40: Frequency of usage of nuts, by household, 2001-06
  • Figure 41: Frequency of usage of nuts, by age, January-September 2006
  • Figure 42: Frequency of usage of nuts, by race/ethnicity, January-September 2006
  • Figure 43: Frequency of usage of nuts, by Hispanic heritage and country of origiin, January-September 2006
  • Figure 44: Frequency of usage of nuts, by income, January-September 2006
• Brands of nuts used
  • Figure 45: Brands of nuts used, by region, January-September 2006
• The Consumer--Usage Occasions for Nuts and Health Positioning
• Summary
• Incidence of eating any type of nuts
  • Figure 46: Incidence of eating any type of nuts, by demographic factors, April 2007
• Knowledge about health properties of nuts
  • Figure 47: Knowledge about health properties of nuts, April 2007
  • Figure 48: Knowledge about health properties of nuts, by gender, April 2007
  • Figure 49: Knowledge about health properties of nuts, by age, April 2007
  • Figure 50: Knowledge about health properties of nuts, by race/ethnicity, April 2007
• Allergy to nuts
  • Figure 51: Incidence of nut allergies, by demographic factors, April 2007
• Ways that respondents eat nuts
  • Figure 52: Ways that respondents eat nuts, by gender, April 2007
  • Figure 53: Ways that respondents eat nuts, by age, April 2007
  • Figure 54: Ways that respondents eat nuts, by income, April 2007
  • Figure 55: Ways that respondents eat nuts, by race/ethnicity, April 2007
• Sweet, spicy, salty or plain--flavor preferences in nut products
  • Figure 56: Sweet, spicy, salty or plain, by gender, April 2007
  • Figure 57: Sweet, spicy, salty or plain, by age, April 2007
• The Consumer--Usage Occasions for Dried Fruit and Health Positioning
• Summary
• Incidence of eating dried fruit
  • Figure 58: Incidence of eating dried fruit, by demographic factors, April 2007
• Ways that respondents eat dried fruit
  • Figure 59: Ways that respondents eat dried fruit, by age, April 2007
• Familiarity with dried fruit and vegetable products
  • Figure 60: Familiarity with dried fruit and vegetable products, April 2007
  • Figure 61: Familiarity with dried fruit and vegetable products, by age, April 2007
  • Figure 62: Familiarity with dried fruit and vegetable products, by income, April 2007
  • Figure 63: Familiarity with dried fruit and vegetable products, by race/ethnicity, April 2007
• Future and Forecast
• Market forecast
• Nuts and dried fruit market
  • Figure 64: Forecast of total U.S. retail sales of nuts and dried fruit through all channels, at current and constant prices, 2007-12
  • Figure 65: Forecast of U.S. retail sales of nuts and dried fruit at FDM, at current and constant prices, 2007-12
• Snack nuts and seeds
  • Figure 66: Forecast of U.S. FDM sales of snack nuts and seeds, at current and constant prices, 2007-12
• Dried fruit
  • Figure 67: Forecast of U.S. FDM sales of dried fruit, at current and constant prices, 2007-12
• Baking nuts
  • Figure 68: Forecast of U.S. FDM sales of baking nuts, at current and constant prices, 2007-12
• Trail mix
  • Figure 69: Forecast of U.S. FDM sales of trail mix, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations