Abstract
This report will help you tailor frozen dessert marketing to various consumers, launching new products that are timely and on trend, and identifying retail strategies that will stimulate interest and sustain current sales. Some issues discussed in this report include:
- The declining number of new product releases in relationship to positioning claims
- Competition from in-store bakeries
- Leveraging on-hand convenience to maximize sales
- Product trends
- Segmentation and brand sales
- Marketing and promotional efforts of leading suppliers
- Usage, brand, and frequency comparisons by demographic profiles
- Attitudes and opinions of frozen dessert consumers
When accounting for inflation, sales in the U.S. frozen dessert market dropped 11% since 2001. Product launches have also dropped-42.2% since 2004. In particular, innovations lack flavor variations that could cater to consumer demand for sophisticated, indulgent desserts. This has led consumers to satisfy their sweet tooth from competitive categories and foodservice establishments. This report discusses strategies for answering current consumer demands and increasing market share in this competitive category.
For the purposes of this report, frozen desserts are defined as:
- Frozen pies
- Frozen whipped toppings
- Frozen sweet goods
- Frozen cheesecake
- Miscellaneous other frozen desserts (frozen pudding, mousse, and cookies)
This report excludes ice cream, ice milk, sorbet, frozen yogurt, and any products made of ice cream (these products are covered in Mintel' s report Ice Cream-U.S., May 2007). Also excluded are foods marketed specifically as breakfast foods, such as donuts, muffins and toaster pastries.
This report contains US IRI InfoScan data.
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