Frozen Desserts - US - June 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Incremental declines in usage and innovation are reflected in market sales
• Competition from ISBs: advantages in freshness and gourmet products
• Market sales are flat but inflation negatively impacts total performance
• Marginal gains in frozen pie sales offset deep declines in other segments
• Five suppliers command nearly three quarters of FDM sales
• Supermarkets account for near total frozen dessert sales
• The frozen dessert consumer
• Usage profile
• Usage by type
• Usage by brand
• Whipped topping usage
• Dessert purchases
• Frozen dessert purchases
• Health criteria in frozen desserts
• Reasons consumers buy frozen desserts
• Habits of frozen dessert consumers
• The future of the frozen dessert market
• Market Drivers
• Usage and frequency trends underscore static market
  • Figure 1: Incidence of usage of frozen pies/cakes/pastries, 2001-06
• Losing the battle with the in-store bakery
  • Figure 2: Sales of in-store bakery items, segmented by product, 2004 and 2006
  • Figure 3: Consumer cake, pie, cheesecake, and pastry choices at the supermarket, April 2007
• ISB advantage: Array of gourmet offerings
• ISB advantage: Freshness
• Frozen desserts provide on-hand convenience
  • Figure 4: Reasons for purchasing a frozen dessert, April 2007
• Lowered product innovation--focus on convenience, not on premium claims
  • Figure 5: New product releases, 2001-07*
  • Figure 6: New product claims, 2001-07*
• Market Size and Trends
• Market size
  • Figure 7: U.S. FDM sales of frozen desserts, at current and constant prices, 2001-06
• Wal-Mart estimate
• Market trends
• New product launches in frozen desserts
  • Figure 8: Graph: product releases in frozen desserts by subcategory, 2001-07*
• Market Segmentation
• Introduction
• Overview
  • Figure 9: Sales of frozen desserts, segmented by type, 2004 and 2006
• Frozen pies
  • Figure 10: Sales of frozen pies, at current and constant prices, 2001-06
• Frozen whipped topping
  • Figure 11: Sales of frozen whipped topping, at current and constant prices, 2001-06
• Frozen sweet goods
  • Figure 12: Sales of frozen sweet goods, at current and constant prices, 2001-06
• Miscellaneous frozen desserts
  • Figure 13: Sales of misc. frozen desserts, at current and constant prices, 2001-06
• Frozen cheesecakes
  • Figure 14: Sales of frozen cheesecakes, at current and constant prices, 2001-06
• Supply Structure
• Companies and brands
  • Figure 15: Manufacturer FDM sales of frozen desserts in the U.S., 2004 and 2006
• Frozen pies
  • Figure 16: Manufacturer brand sales of frozen pies in the U.S., 2004 and 2006
• Frozen whipped topping
  • Figure 17: Manufacturer brand sales of frozen whipped topping in the U.S., 2004 and 2006
• Frozen sweet goods
  • Figure 18: Manufacturer brand sales of frozen sweet goods in the U.S., 2004 and 2006
• Miscellaneous frozen desserts
  • Figure 19: Manufacturer brand sales of misc. frozen desserts in the U.S., 2004 and 2006
• Frozen cheesecake
  • Figure 20: Manufacturer brand sales of frozen cheesecake in the U.S., 2004 and 2006
• Private label
  • Figure 21: Sales of private label frozen desserts, at current and constant prices, 2001-06
  • Figure 22: Private label sales of frozen desserts, segmented by type, 2004 and 2006
• Advertising and Promotion
• Schwan Foods
• Kraft Foods
• Sara Lee
• Retail Distribution
• Introduction
  • Figure 23: U.S. retail sales of frozen desserts, by channel, 2004 and 2006
• Supermarkets
  • Figure 24: U.S. supermarket sales of frozen desserts, at current and constant prices, 2001-06
• The Consumer: Usage, Type, Brand and Frequency
• Introduction
• Summary
• Household use of frozen pies/cakes/pastries
• Household usage of whipped topping
• Household usage of frozen desserts
  • Figure 25: Incidence of household consumption of frozen desserts, trended data 2001-06
  • Figure 26: Incidence of household consumption of frozen desserts, summary table, January-October 2006
• Types of frozen desserts
  • Figure 27: Household consumption of frozen desserts, by type, trended data 2001-06
  • Figure 28: Household consumption of frozen desserts, by type, summary table, January-October 2006
• Brand usage of frozen pies, cakes or pastries
  • Figure 29: Frozen dessert brand usage, trended data, 2001-06
  • Figure 30: Frozen dessert brand usage, by ethnicity/race, January-October 2006
• Household usage of whipped topping
  • Figure 31: Incidence of household consumption of whipped topping, summary table, January-October 2006
• Types of whipped topping
  • Figure 32: Types of whipped topping used, January-October 2006
  • Figure 33: Types of whipped topping used, by ethnicity/race, January-October 2006
• Brand usage of whipped topping
  • Figure 34: Whipped topping brand usage, by ethnicity/race, January-October 2006
• Frequency of whipped topping usage
  • Figure 35: Amount of whipped topping usage, January-October 2006
• The Consumer: Attitudes and Preferences
• Introduction
• Summary
• Dessert purchases
  • Figure 36: Dessert purchases, by gender, April 2007
  • Figure 37: Dessert purchases, by age, April 2007
• Preferred types of frozen desserts
  • Figure 38: Types of frozen desserts preferred, by gender, April 2007
  • Figure 39: Types of frozen desserts preferred, by age, April 2007
  • Figure 40: Types of frozen desserts preferred, by size of household, April 2007
• Preparation characteristics by type of frozen dessert bought
  • Figure 41: Preparation characteristics by type of frozen dessert, April 2007
• Health claims and frozen desserts
  • Figure 42: Frozen dessert attributes, by gender, April 2007
  • Figure 43: Frozen dessert attributes, by age, April 2007
• Reasons for buying frozen dessert
  • Figure 44: Reasons for buying frozen dessert, by gender, April 2007
  • Figure 45: Reasons for buying frozen desserts, by size of household, April 2007
• Attitudes and opinions of the frozen dessert consumer
  • Figure 46: Attitudes and opinions, by gender, April 2007
  • Figure 47: Attitudes and opinions, by age, April 2007
  • Figure 48: Attitudes and opinions, by size of household, April 2007
• Future and Forecast
• Future trends
• Americans demand decadent desserts despite diet and health trends
• Building on premium offerings
• Co-branding initiatives
• Leverage storage convenience--but emphasize taste
• Trends in portion control
• Trends in health
• Figure 49: Interest in diet trends*, by gender, February 2007
• Natural, organic and kosher offerings pose opportunity for premium status
• Market forecast
• Frozen desserts
  • Figure 50: Forecast of total U.S. FDM sales of frozen desserts, at current and constant prices, 2006-11
• Frozen pies
  • Figure 51: Forecast of U.S. FDM sales of frozen pies, at current and constant prices, 2006-11
• Frozen whipped topping
  • Figure 52: Forecast of U.S. FDM sales of frozen whipped topping, at current and constant prices, 2006-11
• Frozen sweet goods
  • Figure 53: Forecast of U.S. FDM sales of frozen sweet goods, at current and constant prices, 2006-11
• Other frozen desserts
  • Figure 54: Forecast of U.S. FDM sales of other frozen desserts, at current and constant prices, 2006-11
• Frozen cheesecake
  • Figure 55: Forecast of U.S. FDM sales of frozen cheesecake, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations