Abstract
This report examines the hypothesis that the future profitability of the food market lies in the two extremes of premiumisation and low pricing. It answers crucial industry questions e.g. What is the likely impact of interest rate increases and utility cost hikes on consumer confidence? How will healthy eating trends continue to impact on food quality and price? What impact do trends in new product development have on pricing? Will organic foods remain a premium niche or will they become mainstream?
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