Abstract
Currently, the main issue in the women' s fragrance market is the elusive balance between image and price. This is an unashamedly luxury market - although most French women would consider their fragrance an essential and would be as likely to leave home unfragranced as they would be to go out without underwear.
However, sales have been affected by economics, although less so than has been the case in other C&T sectors. Certainly, annual growth rates are no longer at the levels seen before 2002 and the industry is as keen as ever to grow the market.
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