Deli Foods - Ireland - August 2007

Table of Contents

• Issues in the Market
• Definitions
• Market in Brief
• Deli foods market growing steadily
• Premium end of the deli market strong
• Strong youth market for fast food delis
• Cooked meats, salads and cheese still market mainstays
• Internal Market Environment
• Key Points
• Healthy eating a factor in all food sectors
• Deli counters seen as healthier than fast food outlets
• Freshness is the key
  • Figure 1: Attitudes to deli counters, NI and RoI, 2007
• Worrying about weight
• High levels of obesity
• Absence of branding at delis aids rapid market response
• Traceability still a concern for deli customers
• Traceability an established feature for gourmet delis
• Broader Market Environment
• Key Points
• Irish economies remain strong
• Strong economy means more surplus income
  • Figure 2: Health of the economy, NI and RoI, 2002-07
• Growing numbers of smaller households good news for delis
• Figure 3: Number of households, by size, NI and RoI, 2000-05
• High employment figures mean greater lunchtime and breakfast trade
• Eating at work -- a major income source for hot delis
  • Figure 4: Percentage in employment, by age group, NI and RoI, 2000-05
• Population getting older
  • Figure 5: Population change, by age group, NI, 2000-20
  • Figure 6: Population change, by age group, RoI, 2000-20
• Immigration changing the face of Irish society
• RoI -- one tenth of the population non-nationals
  • Figure 7: Non-national residents in RoI, by country, 2006
• NI -- Significant Eastern European population
  • Figure 8: NI medical card application by non-nationals, by country, 2005
• Eastern Europeans largest market among non-nationals
• Market Value and Forecast
• Key Points
• Market growing strongly
  • Figure 9: Estimated value of the deli market, RoI and NI, 2002-12
• Future growth looks good
• Health will continue to be an important factor
• Greater market share for quality deli foods
• Improved shopping experience increasing in importance
• Segment Performance
• Key Points
  • Figure 10: NI deli foods market, by segment, 2006
  • Figure 11: RoI deli foods market, by segment, 2006
• Delicatessen meats -- largest segment and still growing
  • Figure 12: Irish delicatessen meats market, 2002-06
• Cheese -- significant growth in NI
• Figure 13: Irish delicatessen cheeses market, 2002-06
• Part-baked bread -- new products widening appeal
  • Figure 14: Irish part-baked bread market, 2002-06
• Cooked chicken -- big in the hot deli trade
  • Figure 15: Irish cooked chicken market, 2002-06
• Other deli foods -- a growing product repertoire
  • Figure 16: Other deli foods market, 2002-06
• Companies and Products
• Key Points
• IAWS Group
• Cuisine de France
• Delice de France
• Carroll Cuisine
• Pierre' s
• Horgan' s Delicatessen Supplies
• Shaws
• Glanbia Meats
• Kerry Foods
• Castlewood Farm Products
• JM Foodservices
• Moyallon Foods
• Europa Foods NI
• Channels to Market
• Key Points
• Symbol Group Delis
• ADM Londis plc
• Barry Group
• BWG Group
• Gala Group
• Henderson Group
• Musgrave Group
• J&J Haslett Acquisition
• Multiples
• ASDA
• Co-op NI
• Dunnes Stores
• Marks & Spencer
• Sainsbury' s
• Superquinn
• Tesco
• Consumer Participation
• Key Points
  • Figure 17: Use of deli counters, NI and RoI, 2007
• Women lead men in deli counter purchases
• Retirees least likely to shop at the deli counter
• Strong youth market for deli foods
• Consumer: Product Repertoire
• Key Points
  • Figure 18: Products bought at deli counters, NI and RoI, 2007
• Sliced cooked meat sales strongest in RoI
  • Figure 19: Products bought at deli counters, by gender, NI and RoI, 2007
• Women choosing healthier options
• Northern Ireland
  • Figure 20: Products bought at deli counters, by age group, NI, 2007
• NI youth keen on food-to-go
• Cooked meats and cheese more popular with older NI consumers
  • Figure 21: Products bought at deli counters, by socio-economic group, NI, 2007
• Cheese consumption highest among ABs
• Hot food and pastries more popular among lower socio-economic groups in NI
• Health not a concern to lower income deli shoppers
  • Figure 22: Products bought at deli counters, by working status, NI, 2007
• Students significant consumers of food-to-go
• Housewives buying most sandwich fillings
• Republic of Ireland
  • Figure 23: Products bought at deli counters, by age group, RoI, 2007
• Youngest consumers in RoI prefer food-to-go
• Older age groups in RoI prefer cooked meats
  • Figure 24: Products bought at deli counters, by socio-economic group, RoI, 2007
• Cheese purchases highest among RoI ABs
• Pre-packed foods less popular in RoI
  • Figure 25: Products bought at deli counters, by working status, RoI, 2007
• RoI students prefer food-to-go
• RoI housewives and the elderly choosing sandwich fillings
• Appendix
• Regional definitions
• Conversion factors
• Exchange rate
• Population 2006
• BMRB Target Group Index (TGI) sample sizes
• Sample sizes for Millward Brown data
• Market forecast explanation
• Abbreviations
• Adults who have used the Internet
  • Figure 29: Adult population who have used the Internet in the last 12 months, by demographic sub-groups, NI and RoI, 2006
• Forecast population change
  • Figure 30: Forecast population change, by age, NI, 2000-20
  • Figure 31: Forecast population change, by age, RoI, 2000-20
  • Figure 32: Current worries, NI and RoI, 2006
  • Figure 33: Consumers who choose ' my weight' as a concern, by demographic sub-groups, NI and RoI, 2006
• Additional consumer data tables
  • Figure 34: Use of deli counters, by demographic sub-groups, NI and RoI, 2007
  • Figure 35: Time of day consumers mainly visit deli counters, by demographic sub-groups, NI and RoI, 2007
  • Figure 36: Attitudes towards deli counters, by gender, NI and RoI, 2007
  • Figure 37: Attitudes towards deli counters, by age, NI and RoI, 2007
  • Figure 38: Attitudes towards deli counters, by socio-economic group, NI and RoI, 2007
  • Figure 39: Attitudes towards deli counters, by working status, NI and RoI, 2007
• Demographic make-up of cluster groups
  • Figure 40: Attitudes towards deli foods, by type of deli food customer, NI and RoI, 2007
  • Figure 41: Types of deli food customer, by demographic make-up, NI, 2007
  • Figure 42: Types of deli food customer, by demographic make-up, RoI, 2007
  • Figure 43: Deli foods bought, by types of deli food customer, NI and RoI, 2007