Abstract
The market is now worth £180 million, an increase of 44% from 2002, and is predicted to be worth £186 million in 2007. However, over the last two years growth in the market has slowed.
The trend towards home cooking is benefiting cooking sauces and ingredients as consumers become more familiar with the cuisines. Positioning Thai and other emerging ethnic cuisines as a naturally light and healthy addition to the consumer' s everyday repertoire will ensure that they become a staple rather than a takeaway substitute, and incorporating functional elements will keep the consumer engaged.
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