Thai and Other Emerging Ethnic Foods - UK - July 2007

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• Slowing growth
• Reinterpretation of ready meals
• Flavour consolidation
• The healthy home cook
• Ethical angles
• Leading by example, a functional future
• Internal Market Environment
• Key Points
• The health factor
  • Figure 1: Agreement with selected lifestyle statements, 2002-06
• Health evolves
• The big adventure
  • Figure 2: Agreement with selected lifestyle statements, 2002-06
• The return of home cooking
• The foodservice factor
  • Figure 3: Ethnic restaurants and takeaways, £m, 2001-11Long-haul travel
  • Figure 4: Number of visits from the UK by country of visit, 2002-05
• Broader Market Environment
• Key Points
• AB socio-economic status growing
  • Figure 5: Changes in socio-economic status, 2002-12
• Changing age
  • Figure 6: Changes in the UK demographic profile, by age, 2002-12
• A green issue
• Competitive Context
• Key Points
• Chinese and Indian -- the establishment
  • Figure 7: Index of Thai, Chinese and Indian foods, 2002-07
• Pincer tactics
• Premium growth
• Natural and organic
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key Points
• Growth slows
  • Figure 8: UK retail sales of Thai and other emerging food, 2002-07
• Dispersion
  • Figure 9: UK retail sales of Thai and other emerging foods, by type, 2002-06
• Ready meals rule?
• Cooking sauces offer choice
• Consumers are doing it for themselves
• The Future and Forecast
• Market themes
• Growth is rising
  • Figure 10: Market size and forecast of the Thai and other emerging foods market, 2002-12
  • Figure 11: Forecast value of the Chinese, Indian, Thai and other emerging ethnic foods, 2002-11
• Shedding the novelty factor, donning the mainstream
• New emerging ethnic foods
• Factors incorporated in the forecast
• Segment Performance
• Key Points
• A changing focus
  • Figure 12: Retail sales of Thai and emerging ethnic food, by tradition, 2002-06
• Thai
  • Figure 13: UK retail sales in the Thai food market, 2002-07
• Chilled ready meals
• Frozen ready meals
• Noodle meals
• Ambient products
• Ingredients
• Cajun/Caribbean
  • Figure 14: UK retail sales in the Cajun/Caribbean food market, 2002-07
• Caribbean
• Other Southeast Asian cuisine
  • Figure 15: UK retail sales in the Southeast Asian food market, 2002-07
• Sauces and ingredients
• Japanese
  • Figure 16: UK retail sales in the Japanese food market, 2002-07
• Sauces and snacks
• Other emerging ethnic cuisines
  • Figure 17: UK retail sales in other ethnic traditions food markets, 2002-07
• Korea
• North African and Middle Eastern
• Couscous gains popularity
• Breads and snacks
• Latin American, Portuguese colonial and Australian
• Latin American
• Portuguese colonial
• Market Share
• Key Points
  • Figure 18: Company and brand map, 2007
• Thai' volution
• Companies and Products
• Bart Spices
• Daniels Chilled Food
• New Covent Garden Food Company
• Discovery Foods
• The English Provender Company
• G. Costa & Co. Ltd
• Blue Dragon
• McCormick UK Ltd
• Schwartz
• Thai Kitchen
• Premier Foods
• Loyd Grossman
• Sharwoods
• Unilever
• Knorr
• Conimex
• HP Foods
• Others
• Own-label
• Brand Communication and Promotion
• Key Points
• Low advertising spend
  • Figure 19: Total main monitored media spend, 2003-06
• Falling adspend a casualty of consolidation
• Big brands spend big
  • Figure 20: main monitored media spend, by brand, 2003-06
• Channels to Market
• Key Points
  • Figure 21: UK retail distribution of Thai and other emerging ethnic foods, by type of outlet, 2002-06
• More supermarkets stocking more lines
• Independent opportunity
• Authentic option
• Consumer 1 -- Who -- Usage?
• Key Points
  • Figure 22: Ethnic Foods eaten nowadays, February 2007
• Everybody does it
• Thai becomes a firm favourite
• Time for Thai
  • Figure 23: Propensity to eat Thai foods by gender, age, and socio-economic group, February 2007
• Adventurous ABs
• Pitching at the right level
• New frontiers
• Family friendly
• Consumer 2 -- Thai Foods -- Meal Occasions
• Key Points
  • Figure 24: Type of Thai foods eaten, February 2007
• Restaurants Rule
  • Figure 25: Propensity to eat Thai foods in a resturant, February 2007
• The Young Takeaway
• Authentic Family Fun
• Appendix
• Introduction
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 30: Agreement with selected lifestyle statements, by demographic sub-group, 2006
  • Figure 31: Agreement with selected lifestyle statements, by demographic sub-group, 2006
  • Figure 32: Agreement with selected lifestyle statements, by demographic sub-group, 2006
  • Figure 33: Agreement with selected lifestyle statements, by demographic sub-group, 2006
• The Consumer 1 -- Who -- Usage? Detailed Demographics
  • Figure 34: Ethnic Foods eaten nowadays, February 2007
  • Figure 35: Ethnic foods eaten nowadays, July 2007
  • Figure 36: Ethnic Foods eaten nowadays, February 2007
• The Consumer 2 -- Thai Foods -- Meal Occasion
  • Figure 37: Type of Thai foods, February 2007
• The Consumer 2 -- Detailed Demographics
• Attitudes to Thai Foods
  • Figure 38: Attitudes to Thai foods, February 2007
  • Figure 39: Attitudes to Thai foods, February 2007
• Thai foods eaten