Holiday Shopping - The Market - US - July 2007

Table of Contents

• Scopes and Themes
• What you need to know
• Definition
• Abbreviations & terms
• Abbreviations
• Terms
• Executive Summary
• Snapshot of the market
• Seasons/holidays
• Product segments
• Principle factors driving the holiday shopping market
• What the future holds
• Market Drivers
• Key points
• Economy drives holiday spending
  • Figure 1: Key economic indicators (GDP, PDI, savings, unemployment), 2001-06
• The role of disposable income
  • Figure 2: Distribution of U.S. households, by income, 1999 and 2004
  • Figure 3: Number of married and single U.S. households with children, by age, income, and race/ethnicity, 2005
• The impact of population trends
  • Figure 4: Population, by age, 2002-12
  • Figure 5: Generations, 2002-12
• Households with children
  • Figure 6: Households with children under age 18 present, 2001-06
  • Figure 7: U.S. children and teen population and projections, 2001-11
• Hispanic consumers and holiday consumption
  • Figure 8: Population, by race and Hispanic origin, 2002-12
  • Figure 9: U.S. purchasing power, by race/Hispanic origin, 1990-2007
• Retailer dynamics influence holiday consumption
• Overview
  • Figure 10: Percentage of U.S. annual sales for leading retail sectors, by month, 2004
• Retailers promote "seasonal" all year long
• Holiday timing
• Seasonal merchandising between major holidays
  • Figure 11: FDM manufacturer brand sales of seasonal candy in the U.S., 2003 and 2005
• Online retail essential component of holiday shopping
  • Figure 12: U.S. broadband household projections, 2000-10
  • Figure 13: E-commerce spending summary, non-travel (retail) spending, 2005 and 2006
  • Figure 14: Top gaining online retail categories by visitors, December 2006
• Marketing efforts influence consumer behavior
• Prepaid gift cards stress consumer loyalty, efficiency
  • Figure 15: Five-year tracking of U.S. consumers' year-round gift card purchases and use, 2001-05
• Holiday shopping trends
• Women target market for seasonal cards
  • Figure 16: Frequency of greeting card purchase, by gender, December 2004
  • Figure 17: Frequency of greeting card purchase, by age, December 2004
• Boomers seek cards for milestone occasions
  • Figure 18: Sales of seasonal cards, by occasion, 1999-2004
• Passion for traditions
• Religious, culture drive holiday market
  • Figure 19: Religious preference, church membership and attendance, 1980-2002
• Post-holiday shopping and holidays as promotional kick-offs
• Market Size and Trends
• Key points
• Market size
• Holiday sales, by holiday
• Overview
  • Figure 20: Sales of holiday products, by holiday, 2004 and 2006
• Winter holiday
  • Figure 21: Winter holiday season shopping expenditures, at current and constant prices, 2001-06
  • Figure 22: Winter holiday retail sales compared to annual retail industry sales, 1994-2005
• Holiday participation
  • Figure 23: Holiday participation, by incidence of participation and spending, January 2005
  • Figure 24: Graph: Holiday participation, by incidence of participation and spending, top seven, January 2005
• Holiday Spending by Category
• Key points
  • Figure 25: Sales of select holiday shopping products, segmented by product type, 2004 and 2006
• Gifts
  • Figure 26: Sales of holiday gifts, 2002-06
• Gift buying cycle: Black Friday and Cyber Monday
• Gift cards reach all-time high
• The rise of regifting
• Self-giving
• Confectionery
  • Figure 27: Sales of holiday candy, 2001-06*
• Leading confectionery holidays
• Premium chocolates
  • Figure 28: Total U.S. retail sales of premium chocolate, at current and constant prices, 2001-06
• Seasonal decorations
• Christmas decorations
• Halloween and Thanksgiving decorations
• Independence Day decorations
• The sudden popularity of inflatables
• Greeting cards
  • Figure 29: Sales of seasonal cards, by holiday, 2001-06
• E-cards
• Holiday Shopping by Occasion
• Key points
• Overview
• New Year' s
• Valentine' s Day
• St. Patrick' s Day
• Easter
• Mother' s Day
• Memorial Day
• Father' s Day
• Independence Day
  • Figure 30: Sales of Independence Day fireworks, 2001-06
• Labor Day
• Halloween
• Thanksgiving
• Hanukkah
• Christmas
  • Figure 31: Sales of Christmas trees--real and artificial, 2002-05
• Kwanzaa
• Market Forecast
• Holiday shopping market
  • Figure 32: Forecast of total value of U.S. consumer holiday season shopping expenditures, at current and constant prices, 2006-11
• Gifts
  • Figure 33: Forecast of U.S. sales of holiday gifts, at current and constant prices, 2006-11
• Confectionery (holiday candy)
  • Figure 34: Forecast of U.S. sales of holiday candy, at current and constant prices, 2006-11
• Greeting cards
  • Figure 35: Forecast of U.S. sales of seasonal cards, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations