Holiday Shopping - The Consumer - US - July 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Market background
• Attitudes toward holidays
• Holiday shopping behavior
• Online shopping behavior
• Market Background
• Holiday shopping trends
• Christmas tops all holiday spending
  • Figure 1: Average annual holiday spending, May 2007
  • Figure 2: Average annual holiday spending, by age, May 2007
  • Figure 3: Average annual holiday spending, by household income, May 2007
• Market size
• Key points
• Holiday sales, by holiday
• Overview
  • Figure 4: Sales of holiday products, by holiday, 2004 and 2006
• Decorators, Entertainers and Givers
  • Figure 5: Overlap among Decorators, Entertainers and Givers, May 2007
• Attitudes Toward Holidays
• Summary
• Holiday participation
  • Figure 6: Participation in holidays, May 2007
• Hosting for the holidays
  • Figure 7: Hosted a party/dinner, by holiday and household income, May 2007
  • Figure 8: Hosted a party/dinner, by holiday and race/ethnicity, May 2007
  • Figure 9: Hosted a party/dinner, by holiday and marital status, May 2007
  • Figure 10: Hosted a party/dinner, by holiday and presence of children, May 2007
  • Figure 11: Hosted a party/dinner, by holiday and cohort, May 2007
• Decorating for the holidays
  • Figure 12: Decorated for a holiday, by holiday and household income, May 2007
  • Figure 13: Decorated for a holiday, by holiday and race/ethnicity, May 2007
  • Figure 14: Decorated for a holiday, by holiday and presence of children, May 2007
  • Figure 15: Decorated for holidays, by holiday and cohort, May 2007
• Holiday Shopping Behavior
• Summary
• Shopping companions
  • Figure 16: Holiday shopping companions, by age, May 2007
  • Figure 17: Holiday shopping companions, by cohort, May 2007
• Month when winter holiday shopping begins
  • Figure 18: Month when begin winter holiday shopping, by gender, May 2007
  • Figure 19: Month when begin winter holiday shopping, by age, May 2007
  • Figure 20: Month when begin winter holiday shopping, by cohort, May 2007
• Incidence of gift buying
  • Figure 21: Incidence of gift buying, by holiday and household income, May 2007
  • Figure 22: Incidence of gift buying, by holiday and race/ethnicity, May 2007
  • Figure 23: Incidence of gift buying, by holiday and marital status, May 2007
  • Figure 24: Incidence of gift buying, by holiday and presence of children, May 2007
  • Figure 25: Incidence of gift buying, by holiday and cohort, May 2007
• Preferred retail channels for gift buying
  • Figure 26: Preferred retail channels for gift shopping, by gender, May 2007
  • Figure 27: Preferred retail channels for gift shopping, by age, May 2007
  • Figure 28: Preferred retail channels for gift shopping, by household income, May 2007
  • Figure 29: Preferred retail channels for gift shopping, by race/ethnicity, May 2007
  • Figure 30: Preferred retail channels for gift shopping, by presence of children, May 2007
  • Figure 31: Preferred retail channels for gift shopping, by cohort, May 2007
• Preferred retail channels for decoration buying
  • Figure 32: Preferred retail channels for buying holiday decorations, by gender, May 2007
  • Figure 33: Preferred retail channels for buying holiday decorations, by race/ethnicity, May 2007
  • Figure 34: Preferred retail channels for buying holiday decorations, by cohort, May 2007
• Preferred retail channels for holiday food/drink buying
  • Figure 35: Preferred retail channels for buying holiday food/drink, by gender, May 2007
  • Figure 36: Preferred retail channels for buying holiday food/drink, by age, May 2007
  • Figure 37: Preferred retail channels for buying holiday food/drink, by presence of children, May 2007
  • Figure 38: Preferred retail channels for buying holiday food/drink, by cohort, May 2007
• Incentives to shop at a particular store or mall
  • Figure 39: Holiday shopping incentives that would appeal, by gender, May 2007
  • Figure 40: Holiday shopping incentives that would appeal, by age, May 2007
  • Figure 41: Holiday shopping incentives that would appeal, by race/ethnicity, May 2007
  • Figure 42: Holiday shopping incentives that would appeal, by presence of children, May 2007
  • Figure 43: Holiday shopping incentives that would appeal, by cohort, May 2007
• Brands associated positively with the holidays
  • Figure 44: Association between brands and holidays, by gender, May 2007
  • Figure 45: Association between brands and holidays, by age, May 2007
  • Figure 46: Association between brands and holidays, by race/ethnicity, May 2007
  • Figure 47: Association between brands and holidays, by cohort, May 2007
• Online Shopping
• Summary
• Share of shopping done online
  • Figure 48: Share of holiday shopping done online, by gender, May 2007
  • Figure 49: Share of holiday shopping done online, by age, May 2007
  • Figure 50: Share of holiday shopping done online, by household income, May 2007
  • Figure 51: Share of holiday shopping done online, by race/ethnicity, May 2007
  • Figure 52: Share of holiday shopping done online, by cohort, May 2007
• Websites used for holiday purchases in past year
  • Figure 53: Websites used for holiday shopping, by gender, May 2007
  • Figure 54: Websites used for holiday shopping, by age, May 2007
  • Figure 55: Websites used for holiday shopping, by household income, May 2007
  • Figure 56: Websites used for holiday shopping, by cohort, May 2007
• Use of Web pricing engines for holiday shopping
  • Figure 57: Price comparison search engines used for holiday shopping, by gender, May 2007
  • Figure 58: Price comparison search engines used for holiday shopping, by age, May 2007
  • Figure 59: Price comparison search engines used for holiday shopping, by household income, May 2007
  • Figure 60: Price comparison search engines used for holiday shopping, by race/ethnicity, May 2007
  • Figure 61: Price comparison search engines used for holiday shopping, by cohort, May 2007