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Table of Contents
- Issues in the Market
- Key themes
- Definition
- Market in Brief
- Continued growth
- Health, convenience and premiumisation are key drivers
- Predominantly own-label
- Ad-spend ratio is low
- Grocery multiples extend hold on the market
- Consumer trends
- Future prospects
- Internal Market Environment
- Key points
- Healthy eating
- Figure 1: Agreement with lifestyle statements, 2002-06
- Fears about obesity set the agenda
- Figure 2: Prevalence of obesity in adults, by gender, 2003 and 2010
- ...and lead many to diet
- Figure 3: Prevalence of slimming, dieting and dietary health
interventions, 2007
- More evening meals are cooked from scratch
- Seasonality is not just for summer
- Figure 4: Mean summer temperatures in the UK and retail sales of salads,
2002-06
- Barbecuing contributes to growth
- Convenience is a given
- Fresh finds favour
- Food safety concerns
- Organic growth
- Figure 5: UK retail sales of organic fruit and vegetables, by type and
value, 2002, 2004 and 2006
- Fruit and vegetables are central to healthy eating
- Figure 6: Changing consumption habits, October 2006
- Tendency towards greater variety
- Broader Market Environment
- Key points
- 5 A DAY
- Food in schools is healthier
- Growth in PDI has driven premiumisation
- Figure 7: PDI and consumer expenditure, at constant 2002 prices, 2002-12
- Demographic trends
- UK work culture promotes snacking
- Working women appreciate convenience
- Figure 8: Working population, by gender, 2002, 2007 and 2012
- Competitive Context
- Key points
- Growth in salads is part of a wider trend
- Figure 9: UK retail sales of fresh, frozen and canned fruit and
vegetables, 2002, 2004 and 2006
- Convenience is gaining ground
- Figure 10: UK retail sales of salad vegetables, pre-packed and dressed
salad, 2002, 2004 and 2006
- Living salad offers even fresher alternative to bagged
- A trans-Atlantic perspective
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- Salads enjoy healthy growth
- Figure 15: UK retail value sales of pre-packed and dressed salads,
2002-07
- Dressed salads take share
- Figure 16: UK retail sales of pre-packed and dressed salads, by type and
value, 2005 and 2007
- The future of the market
- Forecast for pre-packed and dressed salads
- Figure 17: Forecast of the UK prepacked and dressed salads market,
2007-21
- Continued growth
- Factors used in the forecast
- Segment Performance
- Key points
- Dressed to impress
- Figure 18: UK retail value sales of dressed salads, 2002-07
- Spoilt for choice?
- Figure 19: UK retail sales of dressed salads, by type and value, 2005
and 2007
- Ethnic cuisine enlivens the offer
- Growth picks up in pre-packed salads
- Figure 20: UK retail value sales of pre- packed salads, 2002-07
- Snacks/meals take increasing share
- Figure 21: UK retail sales of pre-packed salads, by type and value, 2005
and 2007
- Size matters
- Organic set to grow
- Market Share
- Key points
- Own-labels dominate pre-packed sales...
- Figure 22: Manufacturer and brand shares in the pre-packed salad market,
by value, 2005 and 2007
- ...and have a virtual monopoly of dressed salads
- Sub-segmentation fills the shelves
- The issue of provenance
- Companies and Products
- Bakkavör
- Hazeldene Foods
- Nature' s Way Foods
- Northern Foods
- Soleco
- Brand Communication and Promotion
- Key points
- Ad spend is rising
- Figure 23: Main monitored media advertising expenditure on pre-packed
and dressed salads, 2003-07*
- TV takes largest share of budget...
- Figure 24: Main monitored media advertising expenditure on pre-packed
and dressed salads by medium, 2003-07*
- Adspend by advertiser
- Figure 25: Main monitored media advertising spend on pre-packed and
dressed salads, by advertiser, 2003-07*
- Could the industry do more?
- Freshness to the fore
- Below-the-line activity
- Figure 26: Examples of below-the-line support, July 2007
- Channels to Market
- Key points
- Consumers favour supermarkets
- Figure 27: Where main shoppers usually buy pre-packed salads, 2004-06
- Grocery multiples continue to extend their share
- Figure 28: UK retail sales of pre-packed and dressed salad, by value and
type of outlet, 2005-07
- Convenience offers opportunities for growth
- Independents struggle to compete
- Others have adapted to survive
- Consumer -- Usage
- Key points
- Usage
- Expenditure is rising
- Figure 29: Expenditure on pre-packed salads in the last week, 2004-06
- Who spent nothing?
- More people are eating 5 A DAY
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- External market environment
- Figure 36: Trends and projections in UK population (' 000s), by age
group, 2002-12
- Figure 37: UK household sizes as a % of the population, 2002-12
- Figure 38: Working women by age of own children, 1998-2006
- The Consumer -- Usage: Detailed demographics
- Figure 39: Expenditure on pre-packed salads in the last week, by gender,
age, socio-economic group, marital status, lifestage, age of own children,
lifestage, working status, tenure, ITV region, acorn group, technology
users, household size and car usage, 2006
- Figure 40: Consumption of salad cream and mayonnaise in the last 12
months, by gender, age, socio-economic group, marital status, lifestage, age
of own children, lifestage, working status, tenure, ITV region, acorn group,
technology users, household size and car usage, 2006
- The Consumer -- Attitudes and Motivations: Detailed demographics
- Figure 41: Type of kitchen owned, by gender, age, socio-economic group,
marital status, lifestage, presence of children, Mintel' s Special Groups,
working status, tenure, region, ACORN category, media usage, supermarket
usage, household size, car usage, detailed lifestage groups and terminal
education age, May 2007
- Pre-packed and dressed salads -- Salad typologies
- Figure 42: Salad typologies by gender, age, socio-economic group,
marital status, lifestage, presence of children, Mintel' s Special Groups,
working status, tenure, region, ACORN category, media usage, supermarket
usage, household size, car usage, detailed lifestage groups and terminal
education age, May 2007
- Figure 43: Salad typologies by use of ingredients, May 2007
- Figure 44: Salad typologies by behaviour to do with salads, May 2007
- Figure 45: Salad typologies by attitudes towards salads, May 2007
- The Consumer -- Usage: Detailed Demographics
- Figure 46: Pre-packed salads eaten in the last 6 months by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, May 2007
- Figure 47: Pre-packed salads eaten in the last 6 months by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, May 2007
- Figure 48: Pre-packed salads eaten in the last 6 months by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, May 2007
- Figure 49: Pre-packed salads eaten in the last 6 months by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, May 2007
- Figure 50: Attitudes to salads by gender, age, socio-economic group,
marital status, lifestage, presence of children, Mintel' s Special Groups,
working status, tenure, region, ACORN category, media usage, supermarket
usage, household size, car usage, detailed lifestage groups and terminal
education age, May 2007
- Figure 51: Attitudes to home-made salads by gender, age, socio-economic
group, marital status, lifestage, presence of children, Mintel' s Special
Groups, working status, tenure, region, ACORN category, media usage,
supermarket usage, household size, car usage, detailed lifestage groups and
terminal education age, May 2007
- Figure 52: Attitudes to salads by gender, age, socio-economic group,
marital status, lifestage, presence of children, Mintel' s Special Groups,
working status, tenure, region, ACORN category, media usage, supermarket
usage, household size, car usage, detailed lifestage groups and terminal
education age, May 2007
- Figure 53: Attitudes to home-made salads by gender, age, socio-economic
group, marital status, lifestage, presence of children, Mintel' s Special
Groups, working status, tenure, region, ACORN category, media usage,
supermarket usage, household size, car usage, detailed lifestage groups and
terminal education age, May 2007
- Figure 54: Attitudes to home-made salads by gender, age, socio-economic
group, marital status, lifestage, presence of children, Mintel' s Special
Groups, working status, tenure, region, ACORN category, media usage,
supermarket usage, household size, car usage, detailed lifestage groups and
terminal education age, May 2007
- Figure 55: Attitudes to home-made salads by by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, May 2007
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