Bathroom Furniture and Accessories - UK - August 2007

Table of Contents

• Issues in the Market
• Key themes
• Definition
• Market in Brief
• A mixed market
• Housing influences
• Functional thinking
• Retail therapy
• Giant slaying
• DIY shy
• Future prospects
• Internal Market Environment
• Key points
• Extra bathrooms on the increase
  • Figure 1: Number of bathrooms in home, 2002-06
• Housing Act 2004 means more toilets
• Spending on home improvements
  • Figure 2: Expenditure on home improvements DIY and contracted out, 2001/02-05/06
• Water efficiency
• The bathroom is the new kitchen
• Broader Market Environment
• Key points
• The housing market
  • Figure 3: House prices, transactions and average number of years between moves, 2001, 2006 and 2011
• An Englishman' s home is his pension
  • Figure 4: Mortgage Equity Withdrawal, 1990-2006
• Home ownership and home investment
  • Figure 5: UK housing stock by tenure, 2002-12
• House building -- new restraints
• Bathroom bling
• Competitive Context
• Key points
• Overall spending
• Spending priorities
  • Figure 6: Spending priorities for 2007
• Internal competition
• Furniture
  • Figure 7: Retail sales of furniture, 2002-06
• Conservatories and lofts
  • Figure 8: Ownership of a conservatory/sun lounge, 2002, 2004 and 2006
• New cars
  • Figure 9: UK new and used car market size, 2001-06
• Holiday expenditure
  • Figure 10: Domestic and overseas holidays expenditure, 2002-06
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Strong growth now moderating
  • Figure 11: UK retail sales of bathroom furniture and accessories, 2002-07
• Trends in the market
  • Figure 12: UK retail sales of bathroom furniture, by type, 2002, 2004 and 2006
• Wellness/spa products
• Water conservation products
• Easy clean
• Natural materials, new shapes
• Storage and space
• The future of the market
  • Figure 13: Market size and forecast of bathroom furniture and accessories, by value, 2002-12
    • Figure 14: Year-on-year growth, by sector, 2002-12
• Trends going forward
• Future demographics
• Factors incorporated in the forecast
• Segment Performance
• Key points
• Performances vary with showering contributing strongly
  • Figure 15: UK retail sales of bathroom furniture, by value, 2002-07
  • Figure 16: UK retail sales of bathroom furniture, by product type, 2002, 2004 and 2006
• Changing baths
• Shower experiences
• Wet rooms
• Rainfall showers
• Steam showers
• A sinking sensation
• Bathroom accessories
  • Figure 17: UK retail sales of bathroom accessories, by value, 2002-07
• Alternative products and changing habits
  • Figure 18: UK retail sales of bathroom accessories, by type, 2002, 2004 and 2006
• Metal leads the way
  • Figure 19: UK retail sales of bathroom accessories, by material, 2002, 2004 and 2006
• Market Share
• Key points
• Bathroom furniture
  • Figure 20: UK retail sales of bathroom furniture, by manufacturer type, 2002, 2004 and 2006
• Accessories
  • Figure 21: UK retail sales of bathroom accessories, by manufacturer type, 2002, 2004 and 2006
• Companies and Products
• Supply dynamics
• American Standard -- Ideal Standard (Armitage Shanks)
• Ideal Standard
• Armitage Shanks
• Airbath Group Plc
• Brampton Housewares
• Croydex Ltd
• Masco Bathroom Group
• Bristan Group
• Heritage Bathrooms plc
• Longmead Group plc
• Qualceram Shires plc
• Roca UK
• Roper Rhodes Ltd
• Samuel Heath & Sons plc
• Showerlux UK Limited
• Twyford Bathrooms
• Brand positioning
• Matki Plc
• Jacuzzi UK Group Plc
• Villeroy & Boch Plc
• VitrA UK
• Brand Communication and Promotion
• Key points
• A new force in the market
  • Figure 22: Main monitored media advertising expenditure on bathroom furniture and accessories, 2003-07*
  • Figure 23: Main monitored media advertising expenditure on bathroom furniture and accessories by medium, 2003-06
• Adspend by advertiser
• Below the line support
• Trade support
• Channels to Market
• Key points
• Builders merchants lead the way
  • Figure 24: Sales of bathroom furniture and accessories, by outlet type, 2002, 2004 and 2006
• DIY sheds
• Beyond B&Q
• Specialists
• Internet
• The Consumer -- Ownership and Purchase
• Key points
• Because needs still must
  • Figure 25: Bathroom/toilet ownership repertoire and type of bathroom/toilet in household, May 2007
• Families need facilities
• All change
  • Figure 26: Ownership and purchase of bathroom fittings, 2005 and 2006
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 31: Number of bathrooms in home, by demographic sub-group, 2006
• Broader market environment
  • Figure 32: Trends and projections in UK population (' 000s), by age group, 2002-12
  • Figure 33: Average house prices in UK, 1970-2006
  • Figure 34: Trends in PDI and consumer expenditure, 2002-12
  • Figure 35: UK workforce and employment, by gender, 2002-12
• Competitive Context
  • Figure 36: Breakdown of total consumer expenditure, 2006
  • Figure 37: Breakdown of total considered expenditure, 2006
• Brand Communication and Promotion
  • Figure 38: Main monitored media advertising spend on bathroom furniture and accessories, by advertiser, 2003-06
• The Consumer -- Purchase: Detailed Demographics
  • Figure 39: Household ownership of bathroom fittings, by demographic sub-group, 2006
  • Figure 40: Household expenditure on bathroom fittings in the last 12 months, 2005-06
  • Figure 41: Type of bathroom/toilet in household, May 2007
• The Consumer -- Attitudes and Motivations: Detailed Demographics
  • Figure 42: Type of bathroom/toilet in household, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007
  • Figure 43: Attitudes towards the bathroom, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007
  • Figure 44: Attitudes towards the bathroom, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007
  • Figure 45: Things sought when buying new bathroom furniture, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007
  • Figure 46: Things sought when buying new bathroom furniture, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007
• Further analysis -- Consumer attitudes: Detailed Demographics
  • Figure 47: Bathroom/toilet ownership repertoire: Detailed demographics
• Cross analysis
  • Figure 48: Cross analysis of type of bathroom/toilet in household and attitudes towards the bathroom, May 2007
  • Figure 49: Cross analysis of type of bathroom/toilet in household and things sought when buying new bathroom furniture, May 2007
  • Figure 50: Cross analysis of attitudes towards the bathroom type and things sought when buying new bathroom furniture, May 2007