Abstract
The dips market is estimated at £173 million in 2007, a 28% increase from 2004. The strong performance in the market mirrors an evolution in consumer eating from heavy one plate meals to lighter meals and sharing occasions.
The disparate nature of the dips and appetiser market can mean the consumer struggles to pull together mezze and tapas style lighter meals. Guiding the consumer as to how to build these meals from components will generate incremental dip and appetiser sales and will grow the category in the long term.
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