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Table of Contents
- Issues in the Market
- Key themes
- Definition
- Market in Brief
- Market slowdown
- DIY on the decline
- New look for the retailers
- Entertainment technology enters the kitchen
- Other home improvement priorities
- Kitchen comforts
- Internal Market Environment
- Key points
- Hub of the home
- Figure 1: Agreement with selected lifestyle statements, 2002, 2004, and
2006
- Not just for food
- Figure 2: Self-employed and homeworking, 2002, 2004 and 2006
- Open-plan living
- Luxury over value
- Man about the kitchen
- Cooking up a conscience?
- DIY to GSI
- Makeover meltdown?
- Figure 3: Agreement with lifestyle statements, 2002, 2004 and 2006
- Spending on home improvements
- Figure 4: Expenditure on home improvements DIY and contracted out,
2001/02-2005/06
- Broader Market Environment
- Key points
- Growing interest in the home
- Figure 5: Average house prices in UK, 1970-2006
- Paying the price of home ownership
- Figure 6: Household tenure, 2002-12
- More homes, less space
- Figure 7: Percentage of house type in total new housing starts in Great
Britain, 2001-05
- Healthy PDI
- Figure 8: PDI and consumer expenditure, at constant 2002 prices, 2002-12
- Population trends
- Figure 9: UK household sizes as a percentage of the population, 2002-12
- Competitive Context
- Key points
- Figure 10: Breakdown of total consumer expenditure, 2006
- The chillout zone
- Living for today' s design
- Out to impress
- Room with a view
- Experience life' s luxuries
- Figure 11: Breakdown of total considered expenditure, 2006
- Makeovers move closer
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points
- The kitchen gets a makeover
- Figure 12: UK retail sales of kitchen furniture*, by value, 2002-07
- Vying for share of disposable income
- Figure 13: UK retail value sales of furniture, by type, 2002, 2004 and
2006
- Rising installation costs
- Figure 14: UK retail sales of kitchen furniture, by type and value,
2002-06
- The future of the market
- Figure 15: UK retail sales of kitchen furniture, by value, 2002-12
- Factors used in the forecast
- Segment Performance
- Key points
- Fitted furniture
- Figure 16: UK retail sales of fitted kitchen furniture, by value, 2002-07
- Free-standing furniture
- Figure 17: UK retail sales of free-standing kitchen furniture, by value,
2002-07
- Self-assembly furniture
- Figure 18: UK retail sales of self-assembly kitchen furniture, by value,
2002-07
- Ready-assembled furniture
- Figure 19: UK retail sales of ready-assembled kitchen furniture, by
value, 2002-07
- Installation
- Figure 20: UK installation costs of kitchens, by retail value, 2002-07
- Worktops
- Figure 21: UK retail sales of worktops, by value, 2002-07
- Sinks and taps
- Figure 22: UK retail sales of sinks and taps, by value, 2002-07
- Market Share
- Key points
- Retailer shares
- Figure 23: Retailer share of kitchen furniture, by value, 2002, 2004 and
2006
- Companies and Products
- Nobia
- Gower
- Magnet
- MFI Retail
- Galiform
- Sun Capital (HF Group Acquisition Co)
- Symphony
- B&Q plc
- Wickes Building Supplies Ltd
- Kitchens
- Smallbone plc
- Chalon
- Homebase Ltd
- Brand Communication and Promotion
- Key points
- High street chains drive growth
- Figure 24: Main monitored media advertising expenditure on kitchen
furniture, 2003-07*
- Figure 25: Main monitored media advertising expenditure on kitchen
furniture, by medium, 2003-07*
- Magnet attracts highest share of spend
- Figure 26: Main monitored media adspend on kitchen furniture, top 20
manufacturers/retailers based on 2006 spend, 2003-07*
- Advertising strategy
- The price is right
- Aspirational lifestyles
- Channels to Market
- Key points
- Bring in the specialists
- Figure 27: UK retail sales of kitchen furniture, by value and type of
outlet*, 2002, 2004 and 2006
- Consumer -- Purchase
- Key points
- Usage
- Figure 28: Household ownership of kitchen furniture (including fitted
kitchens), 2005 and 2006
- Figure 29: Profile of those buying kitchen furniture in the last 12
months, by socio-economic group, lifestage, tenure and ACORN category, 2006
- Room for improvement
- First-time buyers hold back on new kitchens
- Figure 30: Purchase of kitchen furniture by first-time buyers, or those
buying a replacement, 2004-06
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Broader market environment
- Figure 39: Trends and projections in UK population, by age group, 2002-12
- Consumer -- Purchase: Detailed Demographics
- Figure 40: Household ownership of kitchen furniture (including fitted
kitchens), by gender, age, socio-economic group, marital status, lifestage,
presence of children, Mintel' s Special Groups, working status, tenure,
region, ACORN category, technology usage, household size and car usage, 2006
- The Consumer: Purchase: Detailed demographics
- Figure 41: Number of kitchens in home, by gender, age, socio-economic
group, marital status, lifestage, presence of children, Mintel' s Special
Groups, working status, tenure, region, ACORN category, technology usage,
household size and car usagedemographic sub-group, 2006
- Figure 42: Agreement with selected lifestyle statements, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, household size and car usage, 2006
- The consumer -- Attitudes and motivations: Detailed demographics
- Figure 43: Type of kitchen owned, by gender, age, socio-economic group,
marital status, lifestage, presence of children, Mintel' s Special Groups,
working status, tenure, region, ACORN category, media usage, supermarket
usage, household size, car usage, detailed lifestage groups and terminal
education age, May 2007
- Figure 44: Reasons for changing the kitchen furniture, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, May 2007
- Figure 45: Reasons for changing the kitchen furniture, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, May 2007
- Figure 46: How consumers use their kitchens, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, May 2007
- Figure 47: How consumers use their kitchens, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, May 2007
- Consumer typologies: Further analysis --Detailed demographics
- Figure 48: Repertoire of the number of ways people use their kitchen, by
gender, age, socio-economic group, marital status, lifestage, working
status, tenure, ACORN category, commercial TV viewing, region, newspaper
readership, supermarket usage, detailed lifestage groups, presence of
children and Mintel' s Special Groups, May 2007
- Figure 49: Kitchen furniture consumer typologies, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage and detailed lifestage groups, May 2007
- Figure 50: Cluster groups, by type of kitchen people have, May 2007
- Figure 51: Cluster groups, by factors that might encourage them to
change their kitchen furniture, May 2007
- Figure 52: Cluster groups, by ways people use their kitchen, May 2007
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