Abstract
Manufacturers face the age-old problem that pouring a product which is perceived as unhealthy onto a salad defeats the purpose of eating it in the first place. While manufacturers have quickly provided better-for-you alternatives, the trend towards superfoods, vitamin-enriched and functional foods could potentially offer salad accompaniments a healthier image.
Although, reduced fat and reduced calorie products are driving growth across the market, Mintel' s research shows that many men are shunning healthy-eating trends. This provides a huge opportunity for brands such as Hellmann' s to target their standard products at men.
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