Salad Accompaniments - UK - August 2007

Table of Contents

• Issues in the Market
• Key points
• Definition
• Market in Brief
• A slowing of growth
• Mayonnaise offers hope
• You are what you eat
• Alfresco for longer
• Looking forward
• Internal Market Environment
• Key points
• The perfect accompaniment
• Salad sales rocket
  • Figure 1: UK growth index of retail sales of pre-packed salads, 2002-07
• Sandwiches filling out
• Sales weathering change
  • Figure 2: Average summer temperature and total number of sunshine hours in the UK, 2002-06
• Market to hot up?
• Getting a grilling
• De-seasonalising sales
• Health and ethics
  • Figure 3: Agreement with selected lifestyle statements on health, 2002-06
• Weighty issues
  • Figure 4: Prevalence of slimming, dieting and dietary health interventions, 2006
• Environmental health check
• Broader Market Environment
• Key points
• Enjoy your 5 A DAY
• Stop at the traffic lights
• Indulge yourself...
  • Figure 5: Trends in PDI and consumer expenditure, 2002-2012
• The ultimate convenience
  • Figure 6: Working women by age of own children, 1998-2006
• An ageing population
  • Figure 7: Trends in UK population by age, 2002-12
• Competitive Context
• Key points
• Bottled sauces
• Pickles, chutney and relish
• Salads with dressings
  • Figure 8: Types of pre-packed salads eaten in the past six months, May 2007
• Eating out at lunchtime
• Cooking from scratch
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• Growth slows
  • Figure 11: UK retail sales of salad accompaniments at current prices, 2002-12
• Low-fat steals top position
  • Figure 12: UK retail sales of salad accompaniments, standard vs low-fat, 2003-07
• Future
• Segment Performance
• Key points
• Mayonnaise masters the market
  • Figure 13: Market size and forecast of salad accompaniments, by value, 2002-12
• Not quite cream of the crop
• Getting a dressing down
• Letting standards slide
  • Figure 14: UK retail sales of standard salad accompaniments by sector, 2003-07
• Fast growth for lighter varieties
  • Figure 15: UK retail sales of reduced fat/reduced calorie salad accompaniments by sector, 2003-07
• Market Share
• Key points
• Hellmann' s squeezes competition
  • Figure 16: Brand shares of the mayonnaise market, 2003-07
• Heinz -- a traditional favourite
  • Figure 17: Brand shares of the salad cream market, 2003-07
• Small dressing manufacturers squeezed
  • Figure 18: Brand shares of the salad dressing market, 2003-07
• Companies and Brands
• Key points
• Unilever
• Heinz UK
• Kraft Foods
• Baxters
• The English Provender Company
• RH Amar
• Other suppliers
• Greencore
• Newman' s Own
• Cottage Delight
• Bespoke Foods
• Premier Foods
• Braham & Murray Ltd
• MH Foods
• Schwartz
• G Costa & Co
• Brazilian Flavours
• Duchy Originals
• Petty Wood
• Nando' s Grocery Company Ltd
• Atkins & Potts
• Bay Tree Food Company
• Brand Communication and Promotion
• Key points
• Two horse race
  • Figure 19: Main monitored media advertising expenditure on salad accompaniments, 2002-07
• Mayo tops advertising spend
  • Figure 20: Main monitored media advertising expenditure on salad accompaniments by sector, 2003-06
• Marketing themes
• Seasoned eaters feeling the nostalgia
• Extending usage occasions
• Below-the-line activity
• Channels to Market
• Key points
• Head to the supermarket
  • Figure 21: UK retail sales of salad accompaniments, by outlet type, 2005-07
• One in, one out
• Acting on impulse
• Independents indulge
• The Consumer -- Usage
• Key points
• Light consumption grows
  • Figure 22: Consumption of salad cream, mayonnaise and salad dressing in the last 12 months, 2003-06
• Age old traditions
  • Figure 23: Pre-packed salads eaten in the last six months, by age, May 2007
• Classy dressing
• It' s all in the brand...
  • Figure 24: Consumption of branded and own label salad cream, mayonnaise and salad dressings, 2006
• The Consumer -- Preferences
• Key points
• Women eat salad all year round
  • Figure 25: Attitudes to eating salads, May 2007
• Healthy opportunities
• The main market
• A healthy image...
  • Figure 26: Describing home-made salads, May 2007
• Men reject health obsession
  • Figure 27: Products used to dress or accompany salads at home, May 2007
• Stick to what you know...
• Fresh is the future
• Appendix
• Introduction
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 30: Dietary behaviour, 2006
• Market Size and Segmentation
• Factors incorporated in the forecast
• Brand communication and promotion
  • Figure 31: Main monitored media spenders on salad accompaniments, by advertiser, 2004 and 2006
• Consumer usage -- Detailed demographics
  • Figure 32: Consumption of salad cream and mayonnaise in the last 12 months, by gender, age, social grade, marital status, lifestage, age of children in household, special groups, working status, tenure, region, ACORN group, media use, household size and car ownership, 2006
  • Figure 33: Consumption of salad cream in the last 12 months, by gender, age, social grade, marital status, lifestage, age of children in household, special groups, working status, tenure, region, ACORN group, media use, household sizeand car ownership, 2006
  • Figure 34: Consumption of mayonnaise in the last 12 months, by gender, age, social grade, marital status, lifestage, age of children in household, special groups, working status, tenure, region, ACORN group, media use, household size and car ownership, 2006
  • Figure 35: Consumption of salad dressings (not home made) in the last 12 months, by gender, age, social grade, marital status, lifestage, age of children in household, special groups, working status, tenure, region, ACORN group, media use, household size and car ownership, 2006
• Consumer -- Preferences: Detailed demographics
  • Figure 36: Attitudes to eating and preparing salads, by gender, age, social grade, marital status, lifestage, age of own children in household, special groups, working status, tenure, region, ACORN group, media use, commercial TV viewing, supermarket used, household size, car ownership and detailed lifestage, May 2007
  • Figure 37: Attitudes to eating and preparing salads, by gender, age, social grade, marital status, lifestage, age of own children in household, special groups, working status, region, ACORN group, media use, commercial TV viewing, supermarket used, household size, car ownership and detailed lifestage, May 2007
  • Figure 38: Describing homemade salads, by gender, age, social grade, marital status, lifestage, age of own children in household, special groups, working status, region, ACORN group, media use, commercial TV viewing, supermarket used, household size, car ownership and detailed lifestage, May 2007
  • Figure 39: Products used to dress or accompany salads at home, by gender, age, social grade, marital status, lifestage, age of own children in household, special groups, working status, region, ACORN group, media use, commercial TV viewing, supermarket used, household size, car ownership and detailed lifestage, May 2007
  • Figure 40: Products used to dress or accompany salads at home, by gender, age, social grade, marital status, lifestage, age of own children in household, special groups, working status, region, ACORN group, media use, commercial TV viewing, supermarket used, household size, car ownership and detailed lifestage, May 2007
• Consumer -- Further Insights: Detailed Demographics
  • Figure 41: Salad typologies by demographics, by gender, age, social grade, marital status, lifestage, age of own children in household, special groups, working status, region, ACORN group, media use, commercial TV viewing, supermarket used and household size, May 2007
  • Figure 42: Salad typologies by types of salad eaten in the last six months and number of types of salad eaten in the last six months, May 2007
  • Figure 43: Salad typologies by consumption and preparation of salads, May 2007
  • Figure 44: Salad typologies by attitudes towards salads, May 2007
  • Figure 45: Salad typologies by types of, and numbers of, salad dressings and accompaniments used, May 2007
  • Figure 46: Salad typologies by attitudes towards cooking, May 2007
  • Figure 47: Number of types of salad accompaniments, by gender, age, social grade, marital status, lifestage, age of own children in household, special groups, working status, region, ACORN group, media use, commercial TV viewing, supermarket used, and household size, May 2007
  • Figure 48: Number of types of salad accompaniments by types of, and number of, salads eaten at home in the last six months, May 2007
  • Figure 49: Number of types of salad accompaniments by behaviour to do with salads and salad typologies, May 2007
  • Figure 50: Number of types of salad accompaniments by attitudes towards salads, May 2007
  • Figure 51: Number of types of salad accompaniments by types of salad accompaniments, May 2007
  • Figure 52: Number of types of salad accompaniments by attitudes towards cooking, May 2007