Salty Snacks - US - August 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Sources of consumer research
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The bottom line
• Chips--potato and corn--remain the favorites
• Frito-Lay leads--but Snyder' s of Hanover shows biggest gains
• Differentiating salty snacks through...salt?
• After-dinner snack time is "adult time"
• Salty snacks for ladies only?
• Forecast
• Market Drivers
• Americans increasingly aspire towards healthier snacking
• Portion Control--Health and Convenience on the go
  • Figure 1: Pringles 100-calorie pack, 2007
  • Figure 2: Act II 100-calorie mini-bags, 2007
• Increased competition from other snack foods
• Crackers
  • Figure 3: Total U.S. retail sales of crackers, at current and constant prices, 2001-06
  • Figure 4: Stonewall Kitchen potato sour cream and chive crackers, 2007
  • Figure 5: Television ad for Cheez-It Stix, 2007
• Granola and snack bars
  • Figure 6: Total U.S. retail sales of granola and snack bars, at current and constant prices, 2001-06
• Bold and exotic flavors support salty snack purchases
• Figure 7: Procter & Gamble' s Pringles Smart in Zesty Guacamole, 2007
• Households with children declining as a percentage of the population
  • Figure 8: Household consumption of various salty snacks, by presence of children, January-October 2006
  • Figure 9: Households, by presence of children, 1995-2005
  • Figure 10: Consumption of various salty snacks among kids and teens, January-October 2006
  • Figure 11: Population, by age, 2002-12
• Changing racial and ethnic demographics in the U.S.
  • Figure 12: Household consumption of various salty snacks, by race/ethnicity, January-October 2006
  • Figure 13: Population, by race and Hispanic origin, 2002-12
• Market Size and Trends
• Market size
  • Figure 14: U.S. FDM sales of salty snacks, at current and constant prices, 2002-07
• Wal-Mart estimate
• Market trends
  • Figure 15: New product releases in salty snacks (including nuts and snack mixes), 2001-07
  • Figure 16: Lay' s Kettle Cooked chips, made with 100% pure sunflower oil, 2007
  • Figure 17: Utz baked BBQ chips, 2007
  • Figure 18: General Mills' Chocolate Turtle Chex Mix Select, 2007
  • Figure 19: Frito-Lay Cinnamon SunChips, 2007
• Market Segmentation
• Introduction
• Overview
  • Figure 20: FDM sales of salty snacks, segmented by type, 2005 and 2007
• Potato chips
  • Figure 21: FDM sales of potato chips, at current and constant prices, 2002-07
• Tortilla/tostada chips
  • Figure 22: FDM sales of tortilla/tostada chips, at current and constant prices, 2002-07
• Snack nuts and seeds
  • Figure 23: FDM sales of snack nuts and seeds, at current and constant prices, 2002-07
• Popcorn
  • Figure 24: FDM sales of popcorn, at current and constant prices, 2002-07
• Pretzels
  • Figure 25: FDM sales of pretzels, at current and constant prices, 2002-07
• Cheese snacks
  • Figure 26: FDM sales of cheese snacks, at current and constant prices, 2002-07
• Corn snacks (not including tortilla/tostada chips)
  • Figure 27: FDM sales of corn snacks, at current and constant prices, 2002-07
• Other salty snacks
  • Figure 28: FDM sales of other salty snacks, at current and constant prices, 2002-07
• Supply Structure
• Introduction
• Companies and brands
• Overview
  • Figure 29: Manufacturer FDM sales of salty snacks in the U.S., 2004 and 2006
• Potato chips
  • Figure 30: Manufacturer brand FDM sales of potato chips in the U.S., 2004 and 2006
  • Figure 31: Television ad for Pringles Select, 2007
• Tortilla/tostada chips
  • Figure 32: Manufacturer brand FDM sales of tortilla/tostada chips in the U.S., 2004 and 2006
• Snack nuts and seeds
  • Figure 33: Manufacturer brand FDM sales of snack nuts and seeds in the U.S., 2004 and 2006
• Popcorn
  • Figure 34: Manufacturer brand FDM sales of popcorn in the U.S., 2004 and 2006
• Pretzels
  • Figure 35: Manufacturer brand FDM sales of pretzels in the U.S., 2004 and 2006
• Cheese snacks
  • Figure 36: Manufacturer brand FDM sales of cheese snacks in the U.S., 2004 and 2006
• Corn snacks (not including tortilla chips)
  • Figure 37: Manufacturer brand FDM sales of corn snacks, not including tortilla chips, in the U.S., 2004 and 2006
• Other snacks
  • Figure 38: Manufacturer brand FDM sales of other snacks in the U.S., 2004 and 2006
• Advertising and Promotion
• Overview
• Specific health attributes
  • Figure 39: Television ad for Chex mix, "Snack on!," 2007
  • Figure 40: Television ad for Multi-grain Tostitos, 2007
• An overall healthier/healthy lifestyle
  • Figure 41: Television ad for Lay' s with sunflower oil, 2007
  • Figure 42: Television ad for Frito-Lay SunChips, "Live Brightly," 2007
• The role of salty snacks in social settings
  • Figure 43: Television ad for Frito-Lay products, The Super Bowl, 2007
  • Figure 44: Television ad for Tostitos, curfew party, 2007
• A source of fun/excitement
• For kids
  • Figure 45: Television ad for Cheetos flaming hot, 2007
  • Figure 46: Television ad for Cheetos Baked!, 2007
• For adults
  • Figure 47: Television ad for Doritos Snack Strong Productions, check out, 2007
  • Figure 48: Television ad for Doritos Snack Strong Productions, roommate, 2007
• Other
  • Figure 49: Television ad for Pringles Mini, 2007
  • Figure 50: Television ad for Pringles Snack Stacks, 2007
  • Figure 51: Television ad for Lay' s KC Masterpiece chips, 2007
  • Figure 52: Television ad for Lay' s with Isaac Hayes, 2007
• Retail Distribution
• Introduction
  • Figure 53: U.S. FDM sales of salty snacks, by channel, 2005 and 2007
• The Consumer: Household Consumption of Salty Snacks
• Summary
• Household consumption of five types of salty snacks
  • Figure 54: Household consumption of various salty snacks, 2003-06
  • Figure 55: Household consumption of various salty snacks, by number of people in the household, January-October 2006
  • Figure 56: Household consumption of various salty snacks, by race/ethnicity, January-October 2006
  • Figure 57: Household consumption of three or more of five salty snacks, by race/ethnicity, January-October 2006
• Household consumption of potato chips
  • Figure 58: Types of potato chips used, 2002-06
  • Figure 59: Flavors of potato chips used, January-October 2006
  • Figure 60: Brands of potato chips used, January-October 2006
  • Figure 61: Amount of potato chips used in last 30 days, by race/ethnicity, January-October 2006
• Household consumption of popcorn products
  • Figure 62: Brands of popcorn products used, January-October 2006
  • Figure 63: Amount of popcorn products used in last 30 days, by race/ethnicity, January-October 2006
• Household consumption of corn chips, tortilla chips and cheese snacks
  • Figure 64: Brands of corn chips, tortilla chips and cheese snacks used, January-October 2006
  • Figure 65: Amount of corn chips, tortilla chips and/or cheese snacks used in last 30 days, by race/ethnicity, January-October 2006
• Household consumption of pretzels
  • Figure 66: Type of pretzels used: salted vs. unsalted, January-October 2006
  • Figure 67: Type of pretzels used: salted vs. unsalted, by race/ethnicity, January-October 2006
  • Figure 68: Brands of pretzels used, January-October 2006
  • Figure 69: Amount of pretzels used in last 30 days, by race/ethnicity, January-October 2006
• Household consumption of snack nuts
  • Figure 70: Type of nuts used: salted vs. unsalted, January-October 2006
  • Figure 71: Flavors of nuts used, by race/ethnicity, January-October 2006
  • Figure 72: Kinds of nuts used, by race/ethnicity, January-October 2006
  • Figure 73: Brands of nuts used, January-October 2006
• The Consumer: A Closer Look at Salty Snack Eaters
• Summary
• Who in the household is eating salty snacks?
  • Figure 74: Who in household eats specified snacks, May 2007
• Times of day salty snacks are eaten
• Among adults
  • Figure 75: Times of day adults eat salty snacks, May 2007
• Among teens
  • Figure 76: Times of day teens eat salty snacks, May 2007
• Among children
  • Figure 77: Times of day children eat salty snacks, May 2007
• Amount of salty snacks teens and children eat
  • Figure 78: Average amount of specified snacks teens eat monthly, in number of bags/packages, January-October 2006
  • Figure 79: Average number of times kids eat specified snacks monthly, January-October 2006
• Parental control of salty snack consumption among teens and children
  • Figure 80: Parental control of children' s salty snack consumption, by gender, May 2007
  • Figure 81: Parental control of children' s salty snack consumption, by Hispanic origin, May 2007
• Attitudes toward salty snacks
  • Figure 82: Attitudes toward salty snacks, by gender, May 2007
  • Figure 83: Attitudes toward salty snacks, by number of kids in the household, May 2007
• Future and Forecast
• Future trends
• The downfall of soda: Salty snacks losing their long-time partner
• More low-calorie offerings?
  • Figure 84: Keebler Club Puffed, 2007
• Is an overhaul of the American family diet on its way?
  • Figure 85: The effect of buying and having salty snacks in the home for children on personal consumption of salty snacks among parents, by gender, age and Hispanic origin, May 2007
• "Ladies only" salty snacks
• Figure 86: The Republic of Tea and Luna Nutritional Iced Tea for Women, 2007
• The reality of salty snacks: the category and television
• Market forecast
• Salty snacks
  • Figure 87: Forecast of total U.S. FDM sales of salty snacks, at current and constant prices, 2007-12
• Potato chips
  • Figure 88: Forecast of U.S. FDM sales of potato chips, at current and constant prices, 2007-12
• Tortilla and tostada chips
  • Figure 89: Forecast of U.S. FDM sales of tortilla and tostada chips, at current and constant prices, 2007-12
• Snack nuts and seeds
  • Figure 90: Forecast of U.S. FDM sales of snack nuts and seeds, at current and constant prices, 2007-12
• Popcorn
  • Figure 91: Forecast of U.S. FDM sales of popcorn, at current and constant prices, 2007-12
• Pretzels
  • Figure 92: Forecast of U.S. FDM sales of pretzels, at current and constant prices, 2007-12
• Cheese snacks
  • Figure 93: Forecast of U.S. FDM sales of cheese snacks, at current and constant prices, 2007-12
• Corn snacks
  • Figure 94: Forecast of U.S. FDM sales of corn snacks, at current and constant prices, 2007-12
• Other salty snacks
  • Figure 95: Forecast of U.S. FDM sales of other salty snacks, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations