Boating Holidays - UK - August 2007

Table of Contents

• Issues in the Market
• Main issues
• Definitions
• Abbreviations
• Market in Brief
• Market of two halves
• Overseas expansion
• Trouble on the tow path
• Big two go boating
• Positive population trends
• Cordon canal bleu
• Gung ho!
• Leaner, fitter future
• Internal Market Environment
• Key Points
• Overseas expansion
  • Figure 1: Domestic and overseas holidays volume, 2002-07
• Indulgent travellers
  • Figure 2: Domestic and overseas holidays expenditure, 2002-07
  • Figure 3: Average spend per trip, 2002-07
• The portfolio traveller
  • Figure 4: Percentage of adults booking UK and overseas holidays, 2002-06
• Floating timeshare
  • Figure 5: Ownership of sailing/power boats, 2002-06
• Boating stats remain anchored
  • Figure 6: Participation in sailing/motor boating, 2004-06
  • Figure 7: Sailing club membership, 2002-06
  • Figure 8: Watersports and leisure participation report 2006: Selected activities
• Boys and their toys
• Home and away
• Waterways investment
• Stormy waters
• Red diesel
• Nature deficit disorder
• Nature and tourism
• Go slow
• Binge travel
• Broader Market Environment
• Key Points
  • Figure 9: Trends in personal disposable income and consumer expenditure, 2002-12
• Climate of caution
• Britain is away on holiday
  • Figure 10: UK spending priorities, January 2007
• Boating boomers
  • Figure 11: Trends in the age structure of the UK population, by gender, 2002-12
• (A)rchteypal (B)oating (C)ustomers
  • Figure 12: Forecast adult population trends, by socio-economic group, 2002-12
• Broadband Britain
  • Figure 13: Internet penetration, by gender, socio-economic group and age, 2002-06
• Competitive Context
• Key Points
  • Figure 14: Activity holidays, 2002-6
• Holidaymakers get active
• Self-catering land vs water
• Cruise control
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Segmentation
• Key Points
• Past and present: market cruises ahead
  • Figure 15: Boating & sailing holidays domestic and overseas, Volume and value at current and constant prices, 2002-2012
  • Figure 16: Boating holiday taken for last/last but one holiday, 2002-06
• Reasons for growth: overseas expansion
• Segmentation
• UK domestic inland waterways: a declining force
  • Figure 17: Number of hire boat licences on UK inland waterways 1997/98-2005/06
  • Figure 18: Domestic inland waterways holidays, estimated volume and value, 2002-07
• Boatyards sold off
• Green hopes?
• Narrowboats catch up Broads
  • Figure 19: Estimated segmentation of the domestic inland waterways hire boat holiday market, by region, 2006
• Overseas inland waterways holidays: the Rick Stein factor
• Overseas sailing holidays: mainly in the Med
• UK domestic sailing holidays: experience preferred
• The future
• Glory days over
• Iconic appeal
• Venturing further
• Beachclubs boost sailing
• The forecast
• Factors used in the forecast
• Companies and Products
• Key Points
• Inland waterways structure
• Blakes
• Boating Holidays Limited
• First Choice Waterways
• France Afloat
• Hoseasons
• Sailing holidays structure
• Mark Warner
• Nielson
• Sailing Holidays Limited
• Sunsail
• Boating Holiday Experience and Future Potential
• Key Points
• Experience of boating holidays
  • Figure 20: Experience of boating holidays, May 2007
• Pool of potentials
• Experience of boating holidays by demographics
  • Figure 21: Experience of boating holidays by demographics, May 2007
• Ageing boaters
• Well heeled sailors
• Untapped younger demand
  • Figure 22: Further experience of boating holidays by demographics, May 2007
• The Key to a Perfect Boating Holiday?
• Key Points
  • Figure 23: Ingredients for happy holidays, May 2007
• Boating and holiday ingredients
  • Figure 24: Ingredients for happy holidays by experience of boating holidays, May 2007
• Cordon bleu boating
• Soul of a region
• Sporting chance