Abstract
Camping used to be synonymous with holiday for the majority of the British public, and to this day it remains an important sector within the UK market. But tastes have changed… or have they?
With a constant focus on global warming, consumers are making changes to their lifestyles. The threat (or promise) of warmer times ahead coupled with a growing desire to get back to basics could well mean that global warming has the ability to make camping ‘cool’ again.
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