Camping and Caravanning Holidays - UK - August 2007

Table of Contents

• Issues in the Market
• Report synopsis
• Definitions
• Abbreviations & Associations
• Market in Brief
• Tents times
• Shorter, farther, greener
• Who are the happy campers?
• A site in the sun
• Mod camping
• Making a new pitch
• Internal Market Environment
• Key points:
• Anywhere but here
  • Figure 1: Domestic and overseas holidays volume, 2002-07
• UK deserving of ' most expensive destination' crown
  • Figure 2: Domestic and overseas holidays expenditure, 2002-07
  • Figure 3: Average spend per trip, 2002-07
• Second best
  • Figure 4: Volume and value of domestic city/short break market, 2002-06
  • Figure 5: Percentage of adults booking UK and overseas holidays, 2002-06
• Somewhere I can call my own
  • Figure 6: Ownership of property abroad, 2006
• Broader Market Environment
• Key points:
• Because I' m worth it
  • Figure 7: Trends in personal disposable income and consumer expenditure, 2002-12
• Population expansion
  • Figure 8: Trends in the age structure of the UK population, by gender, 2002-12
• Camping ' too common' ?
  • Figure 9: Forecast adult population trends, by socio-economic group, 2002-12
• Keeping it in the family
  • Figure 10: Forecast adult population trends, by lifestage, 2002-12
• Dreaming of far-flung places
  • Figure 11: UK spending priorities, January 2007
• Exchanging Europe for the US
  • Figure 12: Annual average exchange rates for Sterling against the euro and US Dollar, 2002-06
• Lastminutecamping.com
  • Figure 13: Annual temperature, sunshine and rainfall in the UK, 2002-06
• Competitive Context
• Key points:
• Consumers not deterred by self-catering
  • Figure 14: Self-catering holiday taken for last/last but one holiday abroad in the past 12 months, 2002-06
• Let' s get physical!
  • Figure 15: Domestic and overseas activity holidays, 2001-05
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size
• Key points:
• Caravan, motorhome and park home production
  • Figure 16: UK caravan, motorhome and park home production, 2002-06
• Size of market
  • Figure 17: Number of camping holidays taken in the UK and overseas, 2002-12
• Segment Performance
• Key points:
• Holiday duration
  • Figure 18: Duration of last domestic camping/caravanning holiday, 2002-06
  • Figure 19: Duration of last camping/caravanning holiday abroad, 2002-06
• Transport used
  • Figure 20: Method of transport used for last domestic camping/caravanning holiday, 2002-06
  • Figure 21: Method of transport used for last camping/caravanning holiday abroad, 2002-06
• Destinations visited
  • Figure 22: Countries/towns visited for last domestic camping/caravanning holiday, 2002-06
  • Figure 23: Countries visited for last camping/caravanning holiday abroad, 2002-06
• When the holiday was booked
  • Figure 24: When last domestic camping/caravanning holiday was booked, 2002-06
  • Figure 25: When last camping/caravanning holiday abroad was booked, 2002-06
• Market Share
• Key points:
• Domestic holiday market
  • Figure 26: Domestic holidays volume, 2002-06
  • Figure 27: Type of accommodation used for last domestic holiday, 2002-05
• Overseas holiday market
  • Figure 28: Overseas holidays volume, 2002-06
  • Figure 29: Type of accommodation for last holiday abroad, 2002-06
• Companies and Products
• Organisations
• British Holiday & Home Parks Association
• The Caravan & Camping Club
• The Caravan Club
• The European Camping Federation (ECF)
• National Caravan Council
• UK holiday companies
• Center Parcs
• Haven
• Hoseasons
• Park Resorts
• Parkdean
• European holidays
• Alan Rogers Travel
• Camping Life
• Canvas
• Club Cantabrica
• Holidaybreak plc
• Select Sites
• Siblu
• Thomson Al Fresco
• Distribution
• Key points:
  • Figure 30: How last domestic camping/caravanning holiday was booked, 2002-06
  • Figure 31: Method of booking for last domestic camping/caravanning holiday, 2004-06
  • Figure 32: How last camping/caravanning holiday abroad was booked, 2002-06
  • Figure 33: Method of booking for last camping/caravanning holiday abroad, 2004-06
• Who Takes Camping or Caravanning Holidays?
• Key points:
• Experience of camping holidays
  • Figure 34: Experience of camping and caravanning holidays, May 2007
• Who are the happy campers?
• The new campers
• Engaging third agers
• Camping holidays by demographics
• Separate homes
• Cash camp
• Converting the non-campers
• Second-hand camping
• Driving, not towing
• Summerfest and School Disco Alfresco
  • Figure 35: Experience of camping holidays, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, TV reception, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, May 2007
  • Figure 36: Further experience of camping holidays, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, TV reception, supermarket usage, household size, car usage, detailed lifestage groups, age/socio-economic group and terminal education age, May 2007
• What Campers Want
• Key points:
• What people generally want from a holiday
  • Figure 37: Ingredients for happy holidays, May 2007
• What do campers want?
  • Figure 38: Ingredients for happy holidays, by experience of camping, May 2007
  • Figure 39: Ingredients for happy holidays, by experience of camping -- continued, May 2007