Abstract
Sales of men' s clothing have been stagnant over the past few years as clashing influences impact the market. Product innovation and young males' interest in clothing have helped the market, while retail consolidations and bargain-priced fashions have brought downward pressures.
The consumer section of this report analyzes clothing purchase habits and attitudes by age, income, race and cohort. Younger males, those aged 18- 24, are the most interested in shopping and brands, while older males demonstrate an inclination for bargain shopping. Subsequently, this report examines population growth trends to determine the impact of each demographic. Growth among the much sought after 18- 24-year-old crowd will drive future sales in the men' s clothing market over the next five years.
The performance of various retail outlets is discussed. The impact of the Internet as a viable retail outlet is examined, as well as how the Internet will affect other channels. Over the past five years, clothes shopping via the Internet has increased, and for the first time in 2006, clothing became the most popular purchase item online. Further growth in the Big & Tall segment, as a result of growing American waistlines, will further contribute to online sales, as this market often feels mistreated in traditional retail outlets.
In addition to analyzing retail outlets, Mintel takes a closer look at sales trends within each market segment and the reasons for the growth or decline in each. Consolidation among department channels has brought challenges, as stores close and variety declines. A trend towards bargain fashion puts additional pressure on the market.
Clothing segments covered in this report include:
Shirts and sweaters
Bottoms
Active sportswear
Suits, sport coats, tailored jackets
Overcoats, jackets, raincoats
The report excludes underwear, sleepwear, footwear, and accessories such as ties, belts, hats, and socks.
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