Abstract
The budget hotel market is buoyant: sector growth is outperforming that of the total UK hotel market four times over. Expansion by the major brands continues at a rapid pace with all eyes on the lucrative potential of the 2012 Olympic Games. Two key operators, Premier Travel Inn and Travelodge, who control some 60% of the market, dominate supply.
This report examines the factors that affect the budget hotel sector, consumer attitudes and influencing factors as well as identifying the barriers for future growth.
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