On-trade Soft Drinks - UK - September 2007

Table of Contents

• Issues in the MarketKey themes
• Definition
• Market in Brief
• Positive growth projections
• Market share
• Key external influences
• Trends driving growth
• On-trade outlets
• Internal Market Environment
• Key points
• A healthy appetite
  • Figure 1: Consumption of selected soft drinks in the last 12 months, 2002, 2004 & 2006
• Healthy debate influences diet and alcohol consumption
  • Figure 2: Incidence of being overweight or obese among men and women, by age group, 1994 and 2003
• Kids' drinks reformulated to meet government guidelines
• Adventurous spirits
• How much?
• Pub trends
  • Figure 3: Pub visiting, 2002-07
  • Figure 4: Visiting of pubs/bars in the last 12 months, 2002-06
• Restaurant trends
  • Figure 5: Frequency of visiting restaurants, January 2006
• Social climbing
• Attitudes change towards binge drinking
• Moderation noted in drinking patterns
  • Figure 6: Frequency of visiting pubs/bars for a drink only -- day and evening, 2002, 2004 & 2006
• Broader Market Environment
• Key points
• Smoking ban
• Taking the sparkle out of vending
• Advertising brake
• Putting a label on health
• Going green
• Poised to spend
  • Figure 7: PDI and consumer expenditure, at constant 2002 prices, 2002-12
• Moving on and up
  • Figure 8: Trends in the male and female UK population, by age structure, 2002-12
• Competitive Context
• Key points
• Alcoholic drinks maintain slow growth
  • Figure 9: Volume sales of alcholic drinks, 2002-07
• Carbonates losing their fizz
  • Figure 10: Value and volume sales of non-alcholic drinks, 2002-07
• Move away from alcohol continues in on-trade
  • Figure 11: Main products sold in UK pubs, 2002, 2004 & 2006
• Following the retail lead
• Global perspective
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points:
• World Cup boosts 2006 sales
  • Figure 14: UK retail sales of on-trade soft drinks, by volume and value, 2002-07
• Summer flooding dents 2007
• Hazy impact from smoking ban
• Premiumisation sweeps on-trade
  • Figure 15: On-trade soft drinks vis-à-vis total soft drinks market, by volume and value, 2002-07The future of the market
  • Figure 16: Market size and forecast of the on-trade drinks sector, by value, at current and constant 2007 prices, 2002-12
  • Figure 17: Market size and forecast of the on-trade soft drinks sector, by volume, 2002-12
  • Figure 18: Value per litre sales of on-trade soft drinks, 2002-12
• Factors used in the forecast
• Segment Performance
• Key points
  • Figure 19: UK retail sales of on-trade soft drinks, by sector, by volume and value, 2002-06
• Carbonates hold up but future uncertain
  • Figure 20: UK on-trade sales of carbonates, 2002-07
• Fruit juices and juice drinks leading growth
  • Figure 21: UK on-trade sales of fruit juice/juice drinks, 2002-07
• Bottled water: chasing continental consumption
  • Figure 22: UK on-trade sales of bottled water, 2002-07
• Energy drinks slide in the on-trade
  • Figure 23: UK on-trade sales of energy/sports/health drinks, 2002-07
• Mature sales for adult soft drinks
  • Figure 24: UK on-trade sales of concentrates/dilutables, 2002-07
• Market Share
• Key points:
• An accommodating marketplace
  • Figure 25: Selected significant companies and brands involved in on-trade soft drinks, 2007
• No surprises: Britvic and Coca-Cola lead in pubs and clubs
  • Figure 26: Market shares in the pub/bar, clubs and wine bar channel, 2006
• Companies and Products
• AG Barr plc
• Ben Shaws
• Britvic Soft Drinks
• Coca-Cola Enterprises
• CCE energy drinks
• Danone Waters
• GlaxoSmithKline UK Ltd
• Innocent
• PepsiCo UK
• Red Bull
• The Serious Food Company
• Brand Communication and Promotion
• Key points
• Above-the-line promotions climb
  • Figure 27: Main monitored media advertising expenditure on soft drinks, 2003-07*
• Few manufacturers dominate adspend
  • Figure 28: Top ten main monitored media advertising expenditure on soft drinks primarily sold in the on-trade, by the top-spending brands, 2004-06
• PepsiCo fights back
• Advertising strategy
• iCola
• Trading up
• Five-a-day
• Emphasising heritage
• Channels to Market
• Key points
• The big picture: on-/off-trade volume share
  • Figure 29: UK distribution of all soft drinks, by trade sector, 2002-06
• On-trade sales by sector
  • Figure 30: UK on-trade sales of soft drinks, by outlet type, 2002-06
• Healthy options proliferate fast food chains
• Soft drinks lead sales growth in pubs and clubs
• Catering for all tastes
• Leisurely growth
• Consumer -- Usage Frequency
• Key points:
• Fizz goes out of mixers
  • Figure 31: Frequency of drinking fizzy minerals* as mixers for alcoholic drinks, 2002-06
• Binge drinking message hits home
  • Figure 32: Consumption of alcoholic drinks in the last 12 months, 2002-06
• Appendix
• Advertising data
• Abbreviations
• Competitive context
  • Figure 9: Consumption of alcoholic drinks in the last 12 months, by type, 2002-06
• Companies and products
• Bottlegreen
• Cabana Soft Drinks
• Cott Beverages
• Gerber Juice Company
• Greencore Mineral Water
• Highland Spring
• Nestlé Waters LtdPrinces Ltd
• SHS Group
• Waters & Robson
• Consumer -- Usage frequency: Detailed demographics
  • Figure 39: Consumption of selected soft drinks -- 7-14-year-olds, 2002-06
• The Consumer -- Attitudes and Motivations: Detailed demographics
  • Figure 40: Type of soft drink drunk in pub, restaurant or other outlet, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, June 2007
  • Figure 41: Type of soft drink drunk in pub, restaurant or other outlet, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, June 2007
  • Figure 42: Type of soft drink drunk in pub, restaurant or other outlet, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, June 2007
  • Figure 43: Profile of consumers drinking carbonated drinks, juices and other juice drinks, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, June 2007
  • Figure 44: Attitudes towards soft drinks in pubs/restaurants, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, June 2007
  • Figure 45: Attitudes towards soft drinks in pubs/restaurants, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, June 2007
  • Figure 46: Attitudes towards soft drinks in pubs/restaurants, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, June 2007
• Cross-analysis
  • Figure 47: Type of soft drink drunk in pub, restaurant or other outlet, by attitudes towards soft drinks, June 2007
  • Figure 48: Type of soft drink drunk in pub, restaurant or other outlet. by attitudes towards soft drinks, June 2007
  • Figure 49: Type of soft drink drunk in pub, restaurant or other outlet, by attitudes towards soft drinks, June 2007
• Further analysis -- Analysing consumer choice: Detailed demographics
  • Figure 50: Repertoire of the number of different types of on-trade soft drinks bought in the last six months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, June 2007
  • Figure 51: Repertoire of different types of on-trade soft drinks bought in the last six months, by types of on-trade soft drinks bought in the last six months, June 2007
  • Figure 52: Repertoire of the number of different types of on-trade soft drinks bought in the last six months, by attitudes towards on-trade soft drinks, June 2007
  • Figure 53: On-trade soft drinks cluster typologies, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, June 2007
  • Figure 54: On-trade soft drinks cluster typologies, by types of on-trade soft drinks bought in the last six months, and number of different types of soft drinks bought, June 2007
  • Figure 55: On-trade soft drinks cluster typologies, by attitudes towards on-trade soft drinks, June 2007