Poker - UK - September 2007

Table of Contents

• Issues in the MarketMain issues
• Definition
• Abbreviations
• Market in Brief
• The poker population
• Growing profile paves the way for success
• Challenges and opportunities
• US ban to have an impact?
• A young man' s game
• The Cadillac of poker in the UK
• Just a bit of fun
• Where to next?
• Internal Market Environment
• Key points
• The gambling landscape shifts
• Poker clubs' backlash
• Skill or chance?
• The US ban
• Poker on TV
  • Figure 1: Televised poker coverage, 2001-06
• Poker in the press
• Broader Market Environment
• Key points
• Demographic trends present a mixed outlook
• Consumer confidence takes a hit
• Broadband growth speeds up play
• Digital TV provides another platform
• Poker on the move
• Competitive Context
• Key points
• A big dog, but for how long?
  • Figure 2: Participation in selected gambling activities, 2007
• The big night in
• Straight draw for pubs
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Case Studies -- Companies and Brands
• Key points
• A fragmented market
• Betfair Poker
• What do points make?
• Looking for Threedom
• ...and now presenting, WSOPE
• Sky Poker
• The Casino at The Empire
• WSOP comes to London
• The Poker Project
• The Powerhouse Sporting Club (formerly The Gutshot Club)
• The Poker Population -- Who Plays Poker?
• Key points
• Nearly a third of respondents have poker experience
  • Figure 3: Poker playing in the last 12 months, June 2007
• Live game popularity refuses to fold
• Lack of Clubs
• Who plays -- and where?
  • Figure 4: Poker playing, by demographic sub-group, June 2007
  • Figure 5: Location/method of playing in the last 12 months, by demographic sub-group, June 2007
• Hand-in-hand?
  • Figure 6: Location/method of playing in the last 12 months, by other locations/methods, June 2007
• Poker Playing Habits
• Key points
• Types of poker played
  • Figure 7: Forms of poker played, June 2007
• Who plays what?
  • Figure 8: Forms of poker played, by demographic sub-group, June 2007
• In search of variety
  • Figure 9: Forms of poker played, by location/method of playing in the last 12 months, June 2007
• Mixing up the play
  • Figure 10: Forms of poker played, by other forms played, June 2007
• Stake/blind levels
  • Figure 11: Typical stake/blind level, June 2007
• Who are the real players?
  • Figure 12: Typical stake/blind level, by demographic sub-group, June 2007
• Getting serious at the casino
  • Figure 13: Typical stake/blind level, by location/method of playing in the last 12 months, June 2007
• Seven card spenders
  • Figure 14: Typical stake/blind level, by forms of poker played, June 2007
• Frequency of playing
  • Figure 15: Frequency of playing poker, June 2007
• Who are the regulars?
  • Figure 16: Frequency of playing poker, by demographic sub-group, June 2007
• Fair-weather friends
  • Figure 17: Frequency of playing poker, by location/method of playing poker in the last 12 months, June 2007
• Omaha Un(dis)covered
  • Figure 18: Forms of poker played, by frequency of playing poker, June 2007
• Attitudes Towards Poker
• Key points
• Money matters
  • Figure 19: Attitudes towards the financial side of playing poker, by experience of playing poker, June 2007
• Untapped potential
• Online players all in for the big win
  • Figure 20: Attitudes towards the financial side of playing poker, by location/method of playing in the last 12 months, June 2007
• Responsible casino gamblers?
• Money matters -- demographics
  • Figure 21: Most popular attitudes towards the financial side of playing poker, by demographic sub-group, June 2007
  • Figure 22: Next most popular attitudes towards the financial side of playing poker, by demographic sub-group, June 2007
• Bar Omaha?
  • Figure 23: Attitudes towards the financial side of playing poker, by forms of poker played, June 2007
• Attitudes and motivations
  • Figure 24: Attitudes towards poker in general, by location/method of playing in last 12 months, June 2007
• Deregulation and education
  • Figure 25: Attitudes towards poker in general, by location/method of playing in last 12 months, June 2007
• Attitudes and motivations -- demographics
  • Figure 26: Most popular attitudes towards poker in general, by demographic sub-group, June 2007
  • Figure 27: Next most popular attitudes towards poker in general, by demographic sub-group, June 2007
• Women take inspiration from their friends
• Handle with care
• Paper talk
• Frequently seeking anonymity
  • Figure 28: Attitudes towards poker in general, by frequency of playing, June 2007
• The Poker Population in 2012
• Potential beyond the 7.3 million current players
• Scoring
  • Figure 36: Scoring of potetntial future poker players, June 2007
• A potential universe of 13 million adults
  • Figure 37: Potential future poker playing scores, June 2007
  • Figure 38: Potential future poker playing groups, June 2007
• Forecast modelling by playing habits
  • Figure 39: Current poker playing, by potential future poker playing groups, June 2007
• A high degree of player churn
  • Figure 40: Churn among potential poker players, June 2007
• Latent interest outweighs fatigue
  • Figure 41: Forecast of poker players, by potential future poker playing groups, 2007-12
• Eight million players by 2012
• Assumptions
• Appendix -- Supplementary Data
• Age structure of the population
  • Figure 42: Trends in the age structure of the UK adult population, by gender, 2002-12
• Socio-economic structure of the population
  • Figure 43: Forecast adult population trends, by socio-economic group, 2002-12
• Trends in PDI and consumer expenditure
  • Figure 44: Trends in personal disposable income and consumer expenditure, 2002-12
• Computer, Internet and broadband take-up
  • Figure 45: Computer, Internet and broadband take-up, 2002-06
• Multichannel TV penetration
  • Figure 46: UK multichannel TV penetration, by platform, 2002-07
• Mobile phone ownership
  • Figure 47: Mobile phone ownership, 2003-07
• Mobile phone usage
  • Figure 48: Features have and features used on mobile phones, 2003-07
• Money matters -- by stake/blind level
  • Figure 49: Attitudes towards the financial side of playing poker, by typical stake/blind level, June 2007
• Money matters -- by frequency of playing
  • Figure 50: Attitudes towards the financial side of playing poker, by frequency of playing, June 2007
• Attitudes and motivations -- by form of poker played
  • Figure 51: Attitudes towards poker in general, by form of poker played, June 2007
• Attitudes and motivations -- by stake/blind level
  • Figure 52: Attitudes towards poker in general, by typical stake/blind level, June 2007
• Money matters -- by attitudes and motivations
  • Figure 53: Attitudes towards the financial side of playing poker, by most popular attitudes towards poker in general, June 2007
  • Figure 54: Attitudes towards the financial side of playing poker, by next most popular attitudes towards poker in general, June 2007
• Stake/blind level -- by poker playing combinations
  • Figure 55: Typical stake/blind level, by combinations of locations/methods of playing poker in the last 12 months, June 2007
• Frequency of playing -- by poker playing combinations
  • Figure 56: Frequency of playing poker, by combinations of locations/methods of playing poker in the last 12 months, June 2007