Self-Diagnostics - UK - September 2007

Table of Contents

• Issues in the MarketKey themes
• Definitions
• Market in Brief
• Healthy market with promising prognosis
• Fertile growth
• Adding weight to growth
• Fear and embarrassment
• Age of opportunity
• Internal Market Environment
• Key points
• Living in a healthy nation
  • Figure 1: Agreement with lifestyle statements on health, by gender, 2002-06
• Number of coronary attacks
• A weighty issue
  • Figure 2: Adults who are trying to slim, by gender, 1998-2006
• Incidents of diabetes
• Broadband and the rise of digi-nosis
  • Figure 3: Used Internet at home in the last 12 months, 2002-06
• Diet, health and lifestyle
  • Figure 4: Agreement with lifestyle statements on diet and health, by gender, 2002-06
  • Figure 5: Consumer expenditure on selected leisure goods and activities, 2002-06
• Broader Market Environment
• Key points
• Fertility issues
  • Figure 6: Number of births and fertility rate, UK, 1992-2012
• Demographics and lifestage
  • Figure 7: Structure of the UK population, by age, 2002-2012
• Fear and embarrassment
• Teaching the old new tricks
• Cashing in the inheritance
• Government Initiatives
• Competitive Context
• Key points
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• A healthy market
  • Figure 8: UK value sales of self-diagnostics, 2002-12
• Self-sufficiency
• The future of the market
• Segment Performance
• Key points
• Segmenting a disparate market
  • Figure 9: Market value for self-diagnostics by segment, 2007
• Identifying symptoms
  • Figure 10: UK value retail sales of thermometers self-diagnostics, 2002-07
• Confirmation through tests
  • Figure 11: UK value retail sales of self-diagnostics that confirm ailments/conditions by segment, 2002-07
• Fertile growth for volume sales
• Delivering a fully rounded solution
• Home clinics
• Monitoring conditions
  • Figure 12: UK retail value sales of self-diagnostics that monitor existing conditions, by segment, 2002-07
• The diabetes dilemma
• Putting pressure on the heart
• Tracker rates rising
• Combination unlocks new possibilities
• Physical performance monitors
  • Figure 13: UK retail value sales of self-diagnostics that monitor physical performance, 2002-07
• Market Share
• Key points
• Obesity generates greatest growth
  • Figure 14: Manufacturer share, 2005-07
• Pregnant growth
• Low pressure for BP monitors
• Rise of other
• Companies and Products
• Unipath
• Boots
• IBP
• Omron Group
• Tanita
• Others
• Abbott Diabetes Care Ltd
• Bayer Plc
• Church & Dwight
• DNA Worldwide
• Genosis
• HoMedics
• Johnson & Johnson
• LifeScan
• Calpol
• LPC Pharmaceuticals
• MiraTes
• Omega Pharma
• Philips
• Procter & Gamble
• Roche Diagnostics Ltd
• Brand Communication and Promotion
• Key points
• Sensitivity within self-diagnostics
  • Figure 15: Main monitored media advertising spend on self-diagnostics, 2003-07
• Pregnancy tests carry adspend
  • Figure 16: Main monitored media advertising spend on self-diagnostics, by leading advertiser in 2006, 2003-07
• Marketing themes
• Accuracy
• Convenience
• Affordability
• Channels to Market
• Key points
• Consultancy opportunity for drugstores
  • Figure 17: Retail distribution of self-diagnostics, 2005-07
• Supermarkets to branch out
• Online revolution
• Consumer Usage
• Key points
  • Figure 18: Healthcare concerns measured at home, 1999-2007
• Adding weight to product use
• Use of thermometers cooling down
• Maybe baby
• Sweetening up the diabetics
• Women take better care of their health
• Consumer Attitudes
• Key points
  • Figure 19: Attitudes towards home healthcare kits, May 2007
• Advice to give peace of mind
• Cashing in on self-regulated health
  • Figure 20: Select attitudes towards the usage and purchase of self-diagnostics, 2005-07
• Better safe than sorry
• Annual MOT to drive new offerings?
• Appendix
• Abbreviations
• Internal market environment
  • Figure 22: Adults who are trying to slim, by gender, 1998-2006
• Broader market environment
  • Figure 23: Structure of the UK population, by gender and age, 2002-2012
• Consumer usage
  • Figure 24: Healthcare concerns measured at home by gender, age, socio-economic group, marital status, lifestage, age of own children in household, special groups, working status, household tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage and age finished full-time education, May 2007
• Consumer attitudes
  • Figure 25: Attitudes towards home healthcare kits, by gender, age, socio-economic group, marital status, lifestage, age of own children in household, special groups, working status, household tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage and age finished full-time education, May 2007
  • Figure 26: Attitudes towards home healthcare kits, May 2007
• Consumer typologies
  • Figure 27: Cluster typologies by gender, age, socio-economic group, marital status, lifestage, age of own children in household, special groups, working status, household tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage and age finished full-time education, May 2007
  • Figure 28: Cluster groups by use of self-diagnostics, 2007
  • Figure 29: Cluster groups by attitudes towards self-diagnostics, 2007