Abstract
Hotels and accommodations have been a rapidly evolving business during the review period of 2002-07. In this report, Mintel provides answers to many questions, including:
- Following the traveling slump after 9/11, what drove recovery? Has the hotel industry been able to sustain it?
- Who are America' s travelers, how often do they travel, and what motivates them?
- How is the industry addressing favorable age demographics?
- What are the main components of hotel revenue, and which is proving to be the growth engine?
- Which hotel chains are expanding, and what are the strategies of the main hotel groups?
- Will hotel advertising evolve beyond functional and informational?
- How important are frequent guest programs?
- What do guests want in a room?
- Which demographics represent marketable niches?
Sales are provided for the hotel and accommodations industry, as are sales by type of revenue, and leading hotel groups and hotel chains. Room reservation preferences are also quantified.
For the purposes of this report, a hotel is defined as a collective accommodation establishment that provides lodging and usually meals, entertainment and various personal services. Motels, once considered a separate category, are generally included in hotel figures today.
Campgrounds and bed-and-breakfast establishments are not included in this report.
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