[Report] Germany Clothing Retailing Market Research, Trends, Analysis TOC

Market in BriefThe future
Market performance
Sector performance
Channels of distribution
- Figure 1: Germany: Estimated channels of distribution for clothing, 2006
Market leaders
Consumer results
Report Scope
Technical notes
Financial definitions
Currencies
- Figure 2: Exchange rates: National currencies against the Euro, 2002-06
Country codes
VAT
- Figure 3: Europe: Standard VAT rates, 2006
Other abbreviations
Broader Market Environment
Ageing population
- Figure 4: Germany: Population trends, 2002-06
- Figure 5: Germany: Population, by age group, 2002, 2006 and 2010
Economy looking brighter, at last
- Figure 6: Germany: Gross domestic product, 1995-2006
Inflation
- Figure 7: Germany: Consumer prices, 2002-06
The Market in Context
Key findings
Subdued consumer spending
- Figure 8: Germany: Household consumer expenditure, 1995-2006
Clothing struggles to keep up
- Figure 9: Germany: Consumer spending on selected categories, 2002-2006
Price deflation
- Figure 10: Germany: Consumer price index on selected products, 2000-06
Sector Size and Forecast
Key findings
Economic outlook
Consumer outlook
Clothing retailers' prospects
Retail sales forecasts
- Figure 11: Germany: Retail sales, 2002-12
- Figure 12: Germany: Clothing specialists as % all retail sales, 2002-12
Past
- Figure 13: Germany: Index of growth in clothing, consumer spending and all retail sales, 2002-06
European Consumer Context
Introduction
Comparison of consumer typologies across Europe
- Figure 14: Clothing consumer typologies, by country, 2006
Germany
- Figure 15: Clothing consumer typologies in Germany compared to four-country average, 2006
France
- Figure 16: Clothing consumer typologies in France compared to four-country average, 2006
Great Britain
- Figure 17: Clothing consumer typologies in UK compared to four-country average, 2006
Spain
- Figure 18: Clothing consumer typologies in Spain compared to four-country average, 2006
Comparison of agreement with clothing lifestyle statements
- Figure 19: Agreement with clothing lifestyle statements, by country, 2006
France
- Figure 20: Top five clothing lifestyle statements, France, 2006
Germany
- Figure 21: Top five clothing lifestyle statements, Germany, 2006
Spain
- Figure 22: Top five clothing lifestyle statements, Spain, 2006
UK
- Figure 23: Top five clothing lifestyle statements, GB, 2006
The Consumer -- Where They Buy Clothes
Where people buy
- Figure 24: Germany: Outlet where clothing purchased, May 2007
Marketing positioning
- Figure 25: Germany: Market positioning of major clothing retailers, May 2007
Who buys where -- specialists
- Figure 26: Germany: Specialist outlets where clothing purchased, by age, May 2007
- Figure 27: Germany: Selected specialist outlets where clothing purchased, by income band, May 2007
- Figure 28: Germany: Specialist outlet where clothing purchased, May 2007
Who buys where -- generalists
- Figure 29: Germany: Generalist outlets/channel where clothing purchased, by age, May 2007
- Figure 30: Germany: Generalist outlets/channel where clothing purchased, May 2007
The Consumer -- Motivations and Shopping Habits
Demographic characteristics of consumer typologies
But little confidence in style
- Figure 31: Practical, Stylish, Well-dressed and Shopaholic typology groups, by gender -- Germany, 2006
- Figure 32: Practical, Stylish, Well-dressed and Shopaholic typology groups, by age -- Germany, 2006
- Figure 33: Practical, Stylish, Well-dressed and Shopaholic typology groups, by income -- Germany, 2006
- Figure 34: Practical, Stylish, Well-dressed and Shopaholic typology groups, by gender, age, family income, region, working status and presence of children -- Germany, 2006
- Figure 35: Big Spenders, Fashion Conscious, Individualists and Label Admirers typology groups, by age -- Germany 2006
- Figure 36: Big Spenders, Fashion Conscious, Individualists and Label Admirers typology groups, by income -- Germany 2006
- Figure 37: Big Spenders, Fashion Conscious, Individualists and Label admirers typology groups, by gender, age, family income, region, working status and presence of children -- Germany 2006
Channels of Distribution
- Figure 38: Germany: Estimated channels of distribution for clothing, 2006
Retail Competitor Analysis
Leading retailers
- Figure 39: Germany: Leading clothing specialists, 2006
Market shares
- Figure 40: Germany: Leading clothing specialists, market shares 2006
Evaluation
- Figure 41: Germany: Clothing retailers, evaluation, 2006/07
Retailer Profiles
Benetton Group
- Figure 42: Benetton Group: Sales as share of clothing specialists' sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
- Figure 43: Benetton Group: Group financial performance, 2001-06
- Figure 44: Benetton Group: Sales by geographic area, 2002-06
- Figure 45: Benetton Group: Sales by geographical area, 2006
- Figure 46: Benetton Group: Sales by commercial activitiy, 2002-06
Store portfolio
- Figure 47: Benetton Group: Outlet data, 2002-06
Retail offering
Market positioning
Brands
- Figure 48: Benetton Group: Sales by brand, 2006
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
C&A
- Figure 49: C&A: Sales as share of clothing specialists' sales in Europe, 2002-06
- Figure 50: C&A: German sales as share of clothing specialists' sales in Germany, 2002-06
Strategic evaluation
Background
Financial performance
- Figure 51: C&A: Group financial performance, 2002-06
- Figure 52: C&A: Sales in European markets, 2005 -06
- Figure 53: C&A: Share of group sales by market, 2006
Store portfolio
- Figure 54: C&A: European outlet data, 2003-07
- Figure 55: C&A: Share of European outlets, by country, 2006
- Figure 56: C&A: Total number of outlets, by European country, 2003-07
- Figure 57: C&A: Number of European outlets by fascia, Spring 2006 and 2007
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
H&M Hennes & Mauritz
- Figure 58: H&MHennes & Mauritz: Sales as share of clothing specialists' sales in Europe, 2002-06
- Figure 59: H&M Hennes & Mauritz: Sales as share of clothing specialists' sales in Sweden, 2002-06
- Figure 60: H&M Hennes & Mauritz: Sales as share of clothing specialists' sales in Germany, 2002-06
- Figure 61: H&M Hennes & Mauritz: Sales as share of clothing specialists' sales in the UK, 2002-06
Strategic evaluation
Background
- Figure 62: H&M Hennes & Mauritz: International expansion record, 1964-2007
Control and support
Financial performance
- Figure 63: H&M Hennes & Mauritz: Group financial performance, 2001/02-2005/06
- Figure 64: H&M Hennes & Mauritz: Sales by country, 2001/02-2005/06
- Figure 65: H&M Hennes & Mauritz: UK financial performance, 2001/02-2005/06
- Figure 66: Hennes & Mauritz: Relative sales importance by country, 2001/02 and 2005/06
- Figure 67: Hennes & Mauritz: Change in countries' share of group sales, 2001/02-2005/06
- Figure 68: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05
- Figure 69: Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country, 2004/05-2005/06
Store portfolio
- Figure 70: H&M Hennes & Mauritz: Outlet data, 2001/02-2005/06
- Figure 71: Hennes & Mauritz: Share of total new outlets opened by country, 2001/02-2005/06
- Figure 72: Hennes & Mauritz: Sales per outlet by country, 2005/06
Store concept
Concept stores
Retail offering
Market positioning
Brands/product offer
- Figure 73: H&M own brand portfolio, 2007
One-off collections
Pricing
Operational issues
Advertising and marketing
- Figure 74: H&M: Advertising spending in the UK, 2006
e-commerce and home shopping
Grupo Inditex
- Figure 75: Grupo Inditex: Sales as share of clothing specialists' sales in Europe, 2002-06
- Figure 76: Grupo Inditex: Sales as share of clothing specialists' sales in Spain, 2002-06
Strategic evaluation
Background
Financial performance
- Figure 77: Grupo Inditex: Financial performance, 2002/03-2006/07
Like-for-like sales growth
- Figure 78: Grupo Inditex: Sales growth by type, 2002/03-2006/07
- Figure 79: Grupo Inditex: Estimated sales in key European markets, 2004/05-2006/07
- Figure 80: Grupo Inditex: Consolidated sales by geographic region, year to January 2002/03-2006/07
- Figure 81: Grupo Inditex: Sales performance by fascia, 2002/03-2006/07
Operating profit by fascia
- Figure 82: Grupo Inditex: Operating profit performance by fascia, 2002/03-2006/07
- Figure 83: Grupo Inditex: Sales and operating profit % growth rates by fascia, 2002/03-2006/07
Store portfolio
- Figure 84: Grupo Inditex: Outlet and country numbers, 2002/03-2006/07
- Figure 85: Grupo Inditex: Outlet data, 2002/03-2006/07
- Figure 86: Grupo Inditex: Outlet numbers by fascia, 2002/03-2006/07
- Figure 87: Grupo Inditex: Outlet data by fascia, 2002/03-2006/07
- Figure 88: Grupo Inditex: % change in sales and sales area by fascia, 2002/03-2006/07
- Figure 89: Grupo Inditex: Average store size by fascia, 2006/07
European outlet data by country
- Figure 90: Grupo Inditex: Outlet data by European market, year end to January 2002/03-2006/07
- Figure 91: Grupo Inditex: Outlet data by European market and by fascia, January 2007
Franchises and joint ventures
- Figure 92: Grupo Inditex: Franchises as % of stores by geographic region, 2006/07
- Figure 93: Grupo Inditex: Franchises as % of group sales and stores, by fascia, 2006/07
- Figure 94: Grupo Inditex: Franchises as % of group sales and stores, 2002/03-2006/07
- Figure 95: Grupo Inditex: Store expansion plans, 2007/08
Retail offering
- Figure 96: Grupo Inditex: Age positioning and product offer by fascia, 2007
Market positioning, brands and pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Mango Group
- Figure 97: Mango Group: Sales as share of European clothing specialists' sales, 2002-06
- Figure 98: Mango Spain: Sales as share of clothing specialists' sales, 2002-06
Strategic evaluation
Background
Financial performance
- Figure 99: Mango Group: Group financial performance, 2003-07
Increasing exposure to international markets
- Figure 100: Mango Group: Domestic and international retail sales mix, 2003-07
International business goes from strength to strength
Company' s sales and stores growth
- Figure 101: Mango Group: Sales and store growth, 2004-06
Retail sales by selected European market
- Figure 102: Mango: Estimated retail sales in selected markets, 2006
Store portfolio
- Figure 103: Mango Group: Outlet data, 2002-06
- Figure 104: Mango Group: Store development, 2001-06
- Figure 105: Mango: Share of European and non-European stores, August 2007
- Figure 106: Mango: Airport operations, August 2007
- Figure 107: Mango: Outlet data by European market, July 2004, March 2005, August 2006 and August 2007
- Figure 108: Mango: Number of stores by selected European country, March 2005, August 2006 and August 2007
- Figure 109: Mango:Share of European stores by country, August 2007
Non-European activities
- Figure 110: Mango: Non-European stores network, July 2004, March 2005, August 2006 and August 2007
Mango Canada
Mango US
Retail offering
Market positioning
Product offer/brands
New developments
Pricing
Advertising and marketing
e-commerce and home shopping
Peek & Cloppenburg (DÃ¼nseldorf)Figure 111: Peek & Cloppenburg (DÃ¼nseldorf): Total European sales as share of European clothing specialists' sales, 2004-06Strategic evaluation
Background
P&C DÃ¼nseldorf and P&C HamburgFinancial performance
- Figure 112: Peek & Cloppenburg (DÃ¼nseldorf): Group financial performance, 2002-06Store portfolio
- Figure 113: Peek & Cloppenburg (DÃ¼nseldorf): Outlet data, 2002-06Figure 114: P&C (DÃ¼nseldorf): Outlets by country, 2002-06Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce
Mini Company Profiles
Adler
- Figure 115: Adler: Sales as share of clothing specialists' sales in Germany, 2002-06
Background
Financial performance
- Figure 116: Adler: Group financial performance, 2002-06
Store portfolio
- Figure 117: Adler: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Charles VögeleFigure 118: Charles Vögele: Sales as share of clothing specialists in Europe, 2002-06Background
Financial performance
- Figure 119: Charles Vögele: Group financial performance, 2002-06Store portfolio
- Figure 120: Charles Vögele: Outlet data, 2002-06Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Diramode (Pimkie)
Background
Financial performance
Store portfolio
- Figure 121: Pimkie: Outlet data, 2005 and 2006
Retail offering
Market positioning
Brands
Product offer and pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Esprit
Background
Financial performance
- Figure 122: Esprit: Group financial performance, 2001/02-2005/06
- Figure 123: Esprit: Sales performance by channel and region, 2001/02-2005/06
- Figure 124: Esprit: Sales performance by region, 2001/02 and 2005/06
Store portfolio
- Figure 125: Esprit: Outlet data, 2001/02-2005/06
- Figure 126: Esprit: Store network by region and type, June 2006
Retail offering
Market positioning
Brands
Product offer
- Figure 127: Esprit: Product mix, 2005/06
Pricing
e-commerce and home shopping
KiK
- Figure 128: KiK: Sales as share of clothing specialists in Europe, 2001-05
- Figure 129: KiK (Germany): Sales as share of clothing specialists in Germany, 2001-05
Background
Financial performance
- Figure 130: KiK: Group financial performance, 2001-05
Store portfolio
- Figure 131: KiK: Outlet data, 2001/02-2006/07
Retail offering
Market positioning
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Lindex
- Figure 132: Lindex (Sweden): Sales as share of clothing in Sweden, 2002-06
Background
Financial performance
- Figure 133: Lindex: Group financial performance, 2001/02-2005/06
Store portfolio
- Figure 134: Lindex: Outlet data, 2001/02-2005/06
Market positioning
Product offer
- Figure 135: Lindex: Sales breakdown by product area, 2005/06
- Figure 136: Lindex: Brands, 2006
Operational issues
e-commerce and home shopping
New Yorker
- Figure 137: New Yorker: Sales as share of clothing specialists in Europe, 2002-06
- Figure 138: New Yorker (Germany): Sales as share of clothing specialists' sales in Germany, 2002-06
Background
Financial performance
- Figure 139: New Yorker: Group financial performance, 2002-06
Store portfolio
- Figure 140: New Yorker: Outlet data, 2002-06
- Figure 141: New Yorker: Outlet data by country, Summer 2004-06
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Orsay
- Figure 142: Orsay Group: Sales as share of clothing specialists' sales in Europe, 2002-06
- Figure 143: Orsay Germany: Sales as share of clothing specialists' sales in Germany, 2002-06
Background
Financial performance
- Figure 144: Orsay Group: financial performance, 2002/03-2006/07
Store portfolio
- Figure 145: Orsay: Outlet data, 2001/02-2005/06
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce and home shopping
Takko
- Figure 146: Takko: Sales as share of clothing specialists' sales in Europe, 2001-05
Background
Financial performance
- Figure 147: Takko: Group Sales performance, 2001/02-2005/06
Store portfolio
- Figure 148: Takko: Outlet data, 2001/02-2005/06
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping

Clothing Retailing - Germany - September 2007

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