Abstract
This report looks at the French market for healthier eating options in five major food markets, assessing consumer trends, examining the social and cultural background and looking at how the food industry is contributing to the debate.
The healthy eating debate has moved to the top of the French social and political agenda, with the government enacting legislation to protect children and launching a series of national plans for dietary reform. The spur for this has been the increasing level of obesity in France, particularly amongst children -- whilst the prevalence of being overweight and obese remains lower in France than in the UK and the US, for example, it is rising rapidly, shocking a nation which takes immense pride in its gastronomic heritage.
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